Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Retailer Of The Year Award


East Coast Alpine - Danvers, MA

East Coast Alpine is committed to providing top-of-the-line products and expert service to families of skiers, snowboarders and bikers in Boston, and the Massachusetts North Shore. The East Coast Alpine team is passionate about the outdoor lifestyles they live and bring that enthusiasm to their customers when finding the right equipment.

Owned and operated by John Sullivan, he entered the snow sports industry in 1988. In 1994 he took his interests west, graduating college 20 miles outside Crested Butte, Colorado. In 2002, he opened Ski Shop North in Danvers, MA with a partner. Then in 2007, John bought out his partner and opened a second location, completely renovating a 12,000 square foot space, installing state-of-the-art tuning and torque testing machines, projection screens and a 100-foot ski and snowboard wall.

In October 2010, East Coast Alpine opened its third location at 860 Commonwealth Avenue in Boston. Again, John raised the bar, creating a truly modern snow sports shop with 17,000 square feet of the best gear available.

Then in November 2010, East Coast Alpine became the ski retailer for one of the largest ski and snowboard expos in the country, the Boston Globe Ski and Snowboard Expo which reaches over 45,000 people and sells millions of dollars in snow sports equipment in a 4 day sale.

East Coast Alpine also operates an online retail store at www.eastcoastalpine.com.

With the support of the vendors and their representatives, East Coast Alpine is dedicated to keeping specialty shops the preferred retail spot for snow sports customers.

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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