Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2011 US Rep of the Year

Northern CA

Jamie LaValle

I grew up skiing, racing and working in the rental shop at Bousquet Ski Area in Pittsfield, MA. I learned how to ski well, and that the ski area is the most fun place to be.

I went to Hartwick College in Oneonta, NY. During winter term my junior year I worked at Teton Gravity Research in Teton Village, WY. I learned how to ski POW. It was awesome!

I began dating my wife Kristen when I returned from Wyoming. She liked to ski too so we decided we would move out west after we graduated college. I locked her down in 2008.

We moved to North Lake Tahoe in 2002 and I worked as a ski tech at Squaw Valley Sport Shop and Granite Chief Ski Shop. Skiing Squaw got me fired up!

I started working for Marker/Tecnica/Volkl as a tech rep in 2007. I have remained the Marker/Volkl tech rep since 2008. Travelling around California and visiting ski shops and ski areas is an unbelievably cool career!

I live in Truckee, CA with Kristen and our 1-year-old daughter, Quinn. Life is great!

I totally appreciate the chance to work in such a great industry filled with the best people around. Thanks very much to SIA for this award. I am stoked!

<< back

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest