Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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2011 US Rep of the Year

Atlantic (NY/ PA/ NJ/ DE/ MD /DC)

Kent Fried

I got my start in the skiing industry at a very young age; hanging around my aunt and uncle’s ski shop and at a local resort, now called “Bear Creek” in Pennsylvania. As my interest evolved I got introduced to, competed in and even coached freestyle skiing for a number of years. I also served on the USSA Eastern Freestyle Completion Committee as the athlete representative during the time that I competed.

After spending far too many years in the automotive industry and assisting several reps in the Mid-Atlantic region as part time help, I realized that the snow sports industry is where I belonged. With the support of my wife, Sherri and my two children Matthew and Shaina, I was hired by Ovo Helmets in 2002 as the sales rep for the Mid-Atlantic region. During my tenure at Ovo I was hired to work with the Dynamic division of Atomic and my association with the Amer Company was formed. I now represent the Atomic brand as well as Hestra Gloves, Sun Valley Ski tools, and Lorpen socks. I really feel blessed to have the opportunity to work in the snow sports industry and with the brands I represent.

The relationships that I have developed throughout the sport are important to me and I believe are biggest part of my success. It’s the people that make this sport what it is! Skiing or riding may be performed by an individual but it’s the social part of the sport we all share. That must be why we don’t mind the “single line” at the lift. It’s a lot more fun to ride the lift with others and share your experience.

Winning this award is such an honor for me. There are no words that can express my gratitude!



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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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