Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Industry Achievement Award Winner:
Mary Jo Tarallo

Mary Jo Tarallo’s lifelong passion for skiing inspires her to educate others on snow sports. Tarallo currently acts as the Executive Director for two national consumer initiatives  — Learn to Ski & Snowboard Month and the Bring a Friend program – using her vast experience to increase snow sports participation by encouraging lessons from professional instructors and attract new ski/snowboard participants through incentive and discount lesson programs.

Left to right: Mary Jo Tarallo, Tim Petrick and David Ingemie

For nearly twenty years, Tarallo held several positions within the SIA organization including Director of Education, Director of Public Relations and Special Projects. During her time at SIA she helped launch Snowlink, developed the successful Winter Feels Good program and worked with SIA members to extend the reach of Winter Trails, which introduced cross-country skiing and snowshoeing to consumers and significantly increased participation numbers. Tarallo has also tapped into her background within the industry and love of skiing to report on snow sports-related topics for media outlets including OnTheSnow.com and the Baltimore Sun.

Left to right: Mary DeOrnellas, Tim Petrick, Mary Jo Tarallo, Louis Boudreault, Kelly Davis, David Ingemie, Chris Semon, Bryan Ginn

SIA Awards Ceremony at Udvar-Hazy Air and Space Museum

Left to right: Mary DeOrnellas, Tim Petrick, Mary Jo Tarallo, Louis Boudreault, Kelly Davis, David Ingemie, Chris Semon, Bryan Ginn

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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