Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Industry Achievement Award Winner:
Mary Jo Tarallo

Mary Jo Tarallo’s lifelong passion for skiing inspires her to educate others on snow sports. Tarallo currently acts as the Executive Director for two national consumer initiatives  — Learn to Ski & Snowboard Month and the Bring a Friend program – using her vast experience to increase snow sports participation by encouraging lessons from professional instructors and attract new ski/snowboard participants through incentive and discount lesson programs.

Left to right: Mary Jo Tarallo, Tim Petrick and David Ingemie

For nearly twenty years, Tarallo held several positions within the SIA organization including Director of Education, Director of Public Relations and Special Projects. During her time at SIA she helped launch Snowlink, developed the successful Winter Feels Good program and worked with SIA members to extend the reach of Winter Trails, which introduced cross-country skiing and snowshoeing to consumers and significantly increased participation numbers. Tarallo has also tapped into her background within the industry and love of skiing to report on snow sports-related topics for media outlets including OnTheSnow.com and the Baltimore Sun.

Left to right: Mary DeOrnellas, Tim Petrick, Mary Jo Tarallo, Louis Boudreault, Kelly Davis, David Ingemie, Chris Semon, Bryan Ginn

SIA Awards Ceremony at Udvar-Hazy Air and Space Museum

Left to right: Mary DeOrnellas, Tim Petrick, Mary Jo Tarallo, Louis Boudreault, Kelly Davis, David Ingemie, Chris Semon, Bryan Ginn

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