Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Regional Rep of the Year

The SIA US and Canadian SnowSports Regional Rep of the Year recognizes sales reps in the snow sports industry that have successfully fostered relationships with retail storefronts to help move winter sports products. Nominations for this accolade came from snow sports retailers in the industry. The award winners are nominated and selected by retailers in the snow sports industry.




Retailer of the Year

The SIA US and Canada SnowSports Retailer of the Year Award is based upon a shop’s contribution to the growth of the snow sports industry, its promotional and marketing techniques and its success in the ski, snowboard, tele, cross country and/or snowshoe marketplace. The award winners are nominated and selected by suppliers and reps in the snow sports industry.



Snow Sports Recognition & Industry Achievement Awards

The Snow Sports Recognition & Industry Achievement Awards acknowledge dedication to the snow sports industry, willingness to support and partner with industry suppliers, leadership, and creativity within the industry.  




Doc DesRoches Award

Doc DesRoches Award

The Doc DesRoches award is presented annually by SIA and the USSA to recognize a national team supplier for innovation in marketing the team's brands and athletes.  



View Photos from the 2014 SIA Awards Ceremony.


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest