Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Thank you to all of the attendees, partners and presenters who made the 2015 ASSEMBLY the best yet. Feedback has been very positive as attendees walked away with facts, insights and ideas to do their jobs better.

The ASSEMBLY is designed as an educational platform that presents both a fact-based and knowledge-based assessment of the current business climate, and identifies existing and emerging opportunities for growth in the mountain travel industry. In the longer term, The ASSEMBLY seeks to establish an open environment that affords attendees the opportunity to identify areas for further collaboration among peer stakeholders and potential solutions to common issues. The success and lessons learned continue to advance the conversation toward creating a more robust year-round mountain tourism business environment.

“Gathering the sharpest minds in the industry for internal assessment and projection affords attendees a stimulating day as they prepare to plan for the upcoming seasons. Doing this within the atmosphere of the SIA Snow Show generates a rich and rewarding experience” observes Ralf Garrison, principal of DestiMetrics, producer of The ASSEMBLY. We look forward to The ASSEMBLY 2016 as we continue to advance this collaborative conversation.”


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest