Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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MAPPING OUR JOURNEY: WAYPOINTS TOWARD NEW REALITIES*

January 28, 2015 – Colorado Convention Center

You are invited to The ASSEMBLY:  a collaboration of North American mountain resorts, associations and public sector organizations, with common interests in both winter and broader year-round mountain tourism. Representative senior management “assembles” in late January, scheduled to coincide with the onset of the future year’s planning season. The ASSEMBLY has grown from 215 attendees in year one to 325 in year two, with strong representation of industry leaders and stakeholders.

The Venue:  Wednesday, January 28, 2015 at the Colorado Convention Center in Denver; co-located with the SIA Snow Show, and including Show Credentials for the duration of the show- January 29-February 1, 2015.

The Agenda: Morning sessions will be by recognized industry leaders and supported by a research-driven fact base from DestiMetrics, RRC, NSAA and SIA.   The afternoon will provide more participation and interaction, with a family of workshops that dive deeper and together offer a unique approach in a collaborative environment. 
Morning General Sessions (9a – 12:00p)

  • Navigating Mountain Tourism- State of the Industry: Fact Base, Assessment and Interpretation
  • New Realities-Future of Mountain Resorts- industry veterans share insights and projections

Luncheon & Keynote (12:00-2p)
Get your laugh on with Brad Montgomery’s Laugh-O-Nomics™: Happiness & Your Bottom Line. The ASSEMBLY is working with SIA to provide this light-hearted luncheon. This event will be an add-on to The ASSEMBLY registration with limited seating available.

Afternoon Workshops (2-5:30p)
 Up to nine workshops, presented in concurrent tracks will explore the most strategic subjects identified during the morning sessions, to get to the bottom of the trends forthcoming and most strategic.

Evening:  Networking and reception, with keynote by Amy Purdy, paralympist, business woman and breakout sensation on Dancing With The Stars, in conjunction with SIA.

  • Visit our website:  theassembly.destimetrics.com  for an overview of this year’s event.  Register Now: Use the link on the website or click here to register for the event and utilize your promotional code for a discount on registration.
  • Lodging Deals will fill up – Act Now:  ASSEMBLY attendees are offered the SIA Snow Show discounted lodging rates. These special rates do sell out so book now for the best selection and availability. There is a link to the special rates under “Register Now” on our website.
  • All Registrations include SIA Snow Show credentials valid for the entire show, January 29- February 1, 2015.


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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