Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Thank you to all of the attendees, partners and presenters who made the 2015 ASSEMBLY the best yet. Feedback has been very positive as attendees walked away with facts, insights and ideas to do their jobs better.

The ASSEMBLY is designed as an educational platform that presents both a fact-based and knowledge-based assessment of the current business climate, and identifies existing and emerging opportunities for growth in the mountain travel industry. In the longer term, The ASSEMBLY seeks to establish an open environment that affords attendees the opportunity to identify areas for further collaboration among peer stakeholders and potential solutions to common issues. The success and lessons learned continue to advance the conversation toward creating a more robust year-round mountain tourism business environment.

“Gathering the sharpest minds in the industry for internal assessment and projection affords attendees a stimulating day as they prepare to plan for the upcoming seasons. Doing this within the atmosphere of the SIA Snow Show generates a rich and rewarding experience” observes Ralf Garrison, principal of DestiMetrics, producer of The ASSEMBLY. We look forward to The ASSEMBLY 2016 as we continue to advance this collaborative conversation.”


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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