Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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The ASSEMBLY returned for its third year with an expanded format that aimed to take an in-depth look at mountain tourism, including an executive level assessment of the current situation, a fact-based outlook on the business climate in the immediate future, and interactive discussions on new trends impacting the industry. The ASSEMBLY was produced at a strategic time that coincided with business planning for the upcoming fiscal year, and was held from 9:00 a.m. to 7:00 p.m. on Friday, January 31, 2014, at the Colorado Convention Center in Denver and co-located with the SIA Snow Show.

The ASSEMBLY 2014 featured a two-part agenda with distinct half-day segments designed to provide an executive level overview of current business performance indicators, followed by a series of participatory breakout sessions in which attendees were asked to roll up their sleeves in identifying and addressing key issues and trends that most impact mountain tourism. Combined, this year's ASSEMBLY afforded a comprehensive analysis of "what you ought to know" as a stakeholder in year-round mountain travel. Here is a general look at this year's format:


  • Morning General Sessions: The morning general sessions were broad-based and rapid-fire, as presenters recapped key performance indicators of the current year, and turned their sights forward by identifying consumer trends, breaking issues and prospective game-changers that will most influence the future.
    • Winter Assessment 360
    • Outlook 2015
    • Tourism Trendings

  • Afternoon Break-Out Sessions: Following the morning general sessions, the afternoon break-out sessions were subject-specific and participatory. The format for these sessions varied from a roundtable workshop, a panel discussion, or town hall meeting. Each dove into topics as selected by sponsoring partners, participating faculty, and the industry leaders for whom The ASSEMBLY was produced.

For more information and to register: http://theassembly.destimetrics.com.


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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