Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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January 28, 2015 – Colorado Convention Center

The ASSEMBLY is a collaboration of North American mountain resorts, associations and public sector organizations, with common interests in both winter and broader year-round mountain tourism.  Representative senior management “assembles” annually for a one-day confab in late January, scheduled to coincide with the onset of the future year’s planning season, and co-located with the SIA Snow Show in Denver, where many of the industry’s senior management are already convened.


Mapping our journey: Waypoints toward new realities is being designed with a full-day agenda targeted at stakeholders in destination travel as we plot our course for the next seasons-both in established peak seasons and toward developing shoulder seasons that create a broader, year-round economic foundation.

The ASSEMBLY 2015 will be held in conjunction with the SIA Snow Show, on Wednesday January 28, at the Colorado Convention Center in Denver. The program will combine both resort and snow sport industry data to present an in-depth assessment of the current winter season, and a strategic look forward to summer and the nascent winter season forthcoming.

The ASSEMBLY provides “what’s what” delivered by a faculty of “who’s who”, comprised of the industry’s best minds, and delivers the most efficient and economical method of becoming informed about where we are as an industry, where we’re heading and ideas about how best to get there. The agenda is being developed to address “what really matters...” through a crowd-sourced approach to picking subjects. Please take our survey or submit your comments and suggestions on agenda topics to: assembly@destimetrics.com.

Morning sessions will be by recognized industry leaders and supported by a research-driven fact base from DestiMetrics, RRC, National Ski Areas Association and SIA. The afternoon will provide more participation and interaction, with a family of workshops that dive deeper and together offer a unique approach in a collaborative environment. (For the 2014 Agenda click here).

The 2015 ASSEMBLY joins SnowSports Industries America as the Snow Show program kicks off on Wednesday, January 28. SIA is now opening with an “Industry+Intelligence” day, featuring expanded educational programming that dovetails with The ASSEMBLY, our resort planning forum, now in its third year. The new format also includes two keynote speakers followed by an All-Industry Nite. The ASSEMBLY is presented by a collaboration of stakeholders and produced by DestiMetrics (formerly MTRiP), to the common benefit of all concerned.

*The Agenda and further program development are underway and subject to further input and revision.


Click here for the detailed schedule

9:00 AM – 11:30 AM:   Morning General Sessions
11:30 AM:   Luncheon & Keynote
2:00 PM – 5:30 PM:   Afternoon Workshops and Discussions
5:30 PM:   Networking Reception and Keynote to kick off the SIA Snow Show

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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