Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Destination Summer
Managing the Peaks and Valleys of Mountain Tourism

The ASSEMBLY, an industry-wide collaboration for year-round tourism, is pleased to announce its fourth annual conference being held on January 29th in conjunction with SIA’s Snow Show.

With an overarching theme of Collaborating for Year-Round Mountain Tourism, The ASSEMBLY 2016 will make a distinct shift to focus on summer mountain tourism. The mountain travel industry continues to be dependent upon winter snow sports, but summer tourism is growing rapidly and there is currently no forum dedicated to the growth and impact of summer tourism on mountain economies.

The agenda is currently under development and we invite you to take a look at the website (click here) for an overview of what is being considered for the various sessions, and determine how you and your organization will best participate either by attending, providing content and/or joining our collaboration.

A full day agenda, targeted at stakeholders in year-round destination mountain travel, is being planned with morning general sessions setting the stage for the day, complemented by a family of "hands-on" afternoon workshops related to managing the peaks and filling the valleys of the year-round mountain travel economy.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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