Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Show Overview

For more than six decades, the SIA Snow Show has been bringing the entire snow sports market together in one place, making it the most important trade event for the entire industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Snow Show represents the only global event where 1,000 brands are presented in an authentic environment both on and off the snow; all powered by the passion and culture of snow sports.

Register to attend: Contact Kyle Kennedy at 435-657-5157 or KKennedy@snowsports.org. 


INDUSTRY + INTELLIGENCE
Wednesday, January 25, 2017
Colorado Convention Center, Denver, CO


SIA SNOW SHOW
Thursday,
January 26 - Sunday, January 29, 2017
Colorado Convention Center, Denver, CO

Thursday, January 26
Friday, January 27
Saturday, January 28
Sunday, January 29

  9A-6P
9A-6P
9A-6P
9A-1P

SIA SOURCING SNOW
Thursday,
January 26 - Sunday, January 29, 2017
Colorado Convention Center, Denver, CO

Thursday, January 26
Friday, January 27
Saturday, January 28
Sunday, January 29

  9A-6P
9A-6P
9A-6P
9A-1P

ON-SNOW DEMO / SKI-RIDE FEST
January 30-31
, 2017
Copper Mountain Resort, CO — Alpine, Snowboard, AT, Backcountry

Monday, January 30
Tuesday, January 31
  9A-3:30P
9A-3:30P


NORDIC DEMO
January 30-31
, 2017
Copper Mountain Resort, CO — Cross Country and Snowshoe

Monday, January 30
Tuesday, January 31
  9A-3:30P
9A-3:30P

SIA 2016 Snow Show Stats
Exhibitors: 513
Brands: 965
Booths: 2,923
Exhibit Net Square Feet: 292,310
New Exhibitors: 115
 
Buying Power Index (percentage of the total buying power in the snow sports industry that attend the SIA Snow Show): 80.6% 

Click here for the Snow Sports Fact Sheet.


Events and Floor Plan
The Interactive Floor Plan & Show Guide (available in late fall) is a convenient tool that will help you "map your show" with an easy-to-use, interactive, digital floor plan, schedule of events and scheduling system that will help you make the most of your time at the Show. 


Exhibitors
At the SIA Snow Show you will see the latest trends and innovations in style, technology and products for ski, snowboard, cross country, telemark, AT, backcountry, snowshoe and fashion.

 

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest