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The Social Brand: Engaging and Activating Customers
Presented by Votigo
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You Always Remember Your First Time. But Was It Any Good?
Presented by TransWorld Business
TransWorld Business Seminar: The Rewards & Returns of Rigging Riders with the Right Rental Gear. Join TransWorld Business, Burton's Jeff Boliba, AASI's Scott Anfang and a special guest retailer to discuss the importance of best practices in your snowboard rental departments.
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The “Human Factor” in the Backcountry
Presented by Donny Roth
While carrying proper equipment (beacon, shovel, probe, airbag packs, etc.) in the backcountry certainly improves the probability of saving a life in the case of an accident, it is sound decision-making that prevents accidents. Understanding how human emotions factor into the decision-making process, and therefore accidents, is essential to traveling in the backcountry safely and responsibly. As an industry it is our responsibility to present a balanced message: “Get stoked! And stay level-headed at the same time.”
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Building and Growing a Strong Online Presence
Presented by Rob Rozicki
Millions of potential new customers are looking for you online and existing customers want to stay connected. The tools to help build a strong online presence are available but you have to use them to make sure you are not lost in the clutter of the internet. Learn how to create, grow and maintain your identity online through Domain Names, Search Engine Optimization, Paid Search and Social Media before its to late.
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Fast & Hot: Business Development & Sustainable Growth
Presented by Perry Gladstone
Perry has learned that our greatest successes come from knowing where our passion is and sharing it with the world. With compelling stories and insights from his adventures in business, Perry will explain how to find that passion and use it to create the conditions for your success.
Perry’s FAST & HOT method is the culmination of over twenty years’ work in creating the conditions for success across a wide variety of contexts and industries. In that time, Perry has had the opportunity to test, refine, fail, prove and hone each part of his process in various roles as an entrepreneur, business leader, producer, director, athlete, coach, author and musician.
In this presentation, you will learn how to:
- Find the passion for your business that you and others share
- Align this passion with your personal and corporate vision to reveal your best opportunities
- Show your target audience how you understand and create value for them
- Tell your story in a way that provokes prospective clients
- Have Others Tell your story and inspire them to participate in it
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New Progression Gear: Fast Route to Parallel
Presented by SAM Magazine
Join SAM Magazine and industry rental leaders to discuss the latest progression gear, which promises to simplify the process and up your customer retention rates.
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Available Software Technologies for the Ski Rental Store
Presented by Ray Bonestroo & Paul Marxen
In todays technological world there are ski rental stores that are hand-writing up rental contracts and manually tracking their inventory and sales..Here are some options to see whats out there for software, hardware and the proper training for your staff.
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Social SnowSports Brands: Rapid Fire Marketing Panel
Presented by Votigo
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The Viper Pit - Protecting Your Branding From Snakes
Presented by Philip Matthews, Web IP Law Group
Come learn how to protect your branding and where to focus your efforts when doing so. For most product based businesses branding and technology protection is essential. You create certain branding images for your products and business so your consumer's interest is captured, and when that branding is copied or consumers are confused this hurts your bottom line.
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The Power of Experts
Presented by Dave Stockham
Knowledge and expertise can be real game-changers when it comes to increasing the validity of a brand or product. Experts with more knowledge tend to sell more, add more value, and create better consumer buying experiences.
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Grow Sales More Efficiently By Leveraging Real-Time Consumer Analytics In-store, Online, and at the Call Center
Presented by Anthony Ciani, Account Executive, Neustar Information Services
Learn about the new and exciting ways consumer insights, segmentation, mapping and real-time data are reshaping the manufacturing, retail and hospitality industries.
Leverage segmentation, consumer insights and your robust customer database to increase your chances of winning and retaining customers. Get the right ads in front of the right customers visiting your web site in real-time. Optimize your call center so less time is spent validating and verifying information and more time is spent servicing and selling. All trails leading to sales growth and more actionable marketing activities!
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Overcoming Seasonality: Leveraging social media to tell a year-round brand story even if your product doesn't
Presented by Turner PR
While a brand may only have product offering for a limited snow season, social media is a hotbed of brand and snowsports enthusiasts looking to engage all year round. We'll cover how to leverage your brand across all four seasons and using social media to build brand advocates. Tactics covered may include influencer programs, engagement secrets and content creation—including photo and video.
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Bamboo and the Board Sports Industry
Presented Dan Smith, President and Founder of Smith & Fong Company and the Plyboo® line of laminated bamboo products
This talk will cover bamboo from forestry to applications in the board sport industry. Sustainability will be covered including FSC managed bamboo forestry and Zero Formaldehyde adhesives as well as bamboo processing, application and performance characteristics. This class should be a lot of fun and you can get all your bamboo questions.
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There’s a free marketing tool with 67% converted sales – and it’s green!
Presented by SSRP
Learn how other retailers are enjoying the benefits from participating in the Snow Sports Recycling Program. Find out how your shop can be part of creating green products from discarded equipment while providing you with marketing and public relation opportunities. Join us, and hear how you can help your stores, while helping your communities.
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eCommerce from a Brand Perspective – How Nordica markets and sells online without leaving their dealers in the dust.
Presented by Tyler Kipp - Nordica; Ben McKinley - Cascade
How can Nordica interact with the increasing number of online snowsports shoppers without undercutting their nationwide network of dealers? Creatively.
In this session, Nordica will describe the issues and opportunities presented by the Internet and how they decided on their online strategy. Cascade, Nordica's web partner, will also present tactical options available to support a brand strategy, including eCommerce choices, social media opportunities and technology platforms.
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5 Keys To Online Success for Small Business
Presented by Dan Smink, C 1 Partners
Done right, a small business can compete effectively against much larger competitors in the online world. This session will explore the two-halves of the digital equation – how to build online traffic and how to convert traffic into customers. We’ll begin by exploring positioning and messaging online, keyword analysis, blogging and other tools that can help drive traffic to your website. Beyond the fundamentals, we’ll look at converting visitors into sales leads and converting sales leads into customers, as well as how to measure and analyze your efforts. You won't want to miss this timely presentation that will enable you to take effective action with your marketing right away. Attendees will receive a free eBook full of helpful guidance and resources about what you can do to improve your digital marketing efforts.
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Around the Internet in One Hour: All You Need to Know About Social Media and E-Commerce Law
Presented by Sal Orofino
The presentation identifies the key channels for business owners and marketing managers and identifies the legal requirements that apply to ANYONE with a website. The presentation will be divided into two
parts: 1) the website; and 2) social media tools and how to draft effective social media policies.
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The Inside Scoop: Working with bloggers (a panel moderated by Turner PR featuring 3-5 top snow bloggers)
Presented by Turner PR
Turner PR will construct a panel of some of the top snow bloggers in the industry to discuss how to work with bloggers, dos and don'ts, compensation expectations, topics to avoid, and key interest points. We'll explore what makes bloggers tick, what makes you a valuable resource and how they differ from traditional media (spoiler: they like experiences, not news releases).
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WANTED: Your Input on Learn to Ski and Snowboard Month and Bring a Friend
Hosted by Raelene Davis, Marketing Director, Ski Utah and Chair of the LSSM/BAF Task Force; Mary Jo Tarallo, Executive Director, LSSM/BAF
Learn to Ski and Snowboard Month and Bring a Friend are bottom up, grass roots initiatives that have a proven track record in developing new business for skiing and snowboarding companies and organizations. Retailers, suppliers and reps play important roles in our industry's efforts to grow the marketplace. Join us for a lively conversation on how these initiatives can and should evolve to help YOU grow your business. Help us answer the question Where Do We Go from Here?
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Retail Marketing Made Easy – A complete season-long marketing mix at your fingertips
Presented by Mike Duncan, Sage Island CEO/ Board Retailers Association President and Vicki Vasil, Sage Island
As soon as the season hits, snow sports retailers are immediately thrust into the busy throes of the day to day operations and customer service, and marketing often gets put on the back burner. SIA aims to alleviate the pressure of developing marketing messages with the Retailer to Consumer Marketing Guide, packed with 24 different themed campaigns across four season segments for you to plug and play! In this seminar we’ll walk you through the components of the Retailer Marketing Guide and how it’s set up for quick and easy use across a variety of marketing channels, including ad and postcard headlines, radio ads, social media campaigns, pre-designed emails and even in-store events! Leave with a complete marketing arsenal and start implementing immediately!
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Tell your brand story while reducing your Carbon Footprint
Presented by Josh Reddin and Mike Mougin, Elastic Suite
For over 4 years, Elastic suite had been helping distinguish brands in the B2B space with with an intuitive order entry tool. Since then due to 100's of interviews and user case studies, we are finally realizing the printed workbook is becoming obsolete and an ineffective way to sell. Come learn how to create segmented sales strategies, build merchandised programs, while maintaing the branding effectiveness of your printed catalogs.
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How the Cloud Enables SnowSports Success
Presented by Ranga Bodla, NetSuite Industry Marketing;
Dino Dardano, CEO, Hestra USA
This presentation will cover the different opportunities available to exhibitors that allow them to connect with attendees before, during, and after Snow Show through the website and mobile The cloud has a proven track record of helping snowsport companies rapidly scale by eliminating many of the growing pains associated with fast-growing businesses and significantly improving efficiency. In this interactive session, learn how companies like Hestra, GoPro and Scarpa manage their business more efficiently leveraging the power of the cloud to power their success.
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