Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


2016 Seminars and Clinics will be posted in the fall.

Take a look back at the 2015 SIA Snow Show Seminars and Clinics Series which include topics on marketing, research, production, trends and sales. Each seminar is designed to touch upon informative key tools for your business, staff and branding. With social media at a forefront, many clinics address new ways to engage with online consumers and users. Research and trends seminars provide interesting insight about the current and future state of the snow sports market across all categories and styles.  

Jan 28 Jan 29 Jan 30 Jan 31 Speakers

Kelly Davis, SIA

Category Overview – Hardgoods (alpine, snowboard, cross country)

The Hardgoods seminar will include a presentation and discussion about retail sales and snow sports consumers. Seminar participants will walk away with vital information about key market and consumer trends for ski, snowboard and cross country. We will review early-season retail results including sales trends by category and region, best sellers, and likely outcomes at retail for the remainder of the 2014/2015 season. SIA Research will also present initial findings of the Downhill Consumer Intelligence Project (DCIP); what the study has uncovered about participants and potential participants and what we will need to do to grow our participant base and sales in the snow sports market. This presentation will include detailed consumer data relevant for the hardgoods categories including historical trends in the snow sports consumer base, detailed demographic and psychographic data in key regions like Southern California, Boston, Denver, Washington, D.C., Dallas, and Chicago, and key consumer trends that are likely to have significant impacts on the snow sports market now and in the future.

9A-10:30A Meeting Room 1

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailer Self Assessment

9A-10A Meeting Room 3

The Assembly

Devin Howells & Philip Matthews

The Birds and Bees of Brand Creation + Brand Protection

9A-10A Meeting Room 2

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers Guide to Merchandising

10A-11A Meeting Room 3

Malakye.com & SIA


Jon Hart & Jason Webb

The Birds and Bees of Product Design and Technology Protection

10A - 11P Meeting Room 2

Kelly Davis, SIA

Category Overview – Softgoods (apparel and accessories)

10:30A-12P Meeting Room 1

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

Good Data and the POS system … A Wealthy Retailers Secret Weapon

11A-12P Meeting Room 3

Brad Montgomery

Lunch & Keynote: Happiness Improves Bottom Line Performance

12P-1:30P Mile High 3BC

A panel of influential retailers, reps, resorts and suppliers

Attracting Today's Time-Starved Consumer


Sean Roylance, Rain Retail

Facebook Marketing Tactics for 2015

1:30P-2:30P Meeting Room 2

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers Selling System

1:30P-2:30P Meeting Room 3

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers Guide to Expense Management

2:30P-3:30P Meeting Room 3

Jeff Harbaugh

Market Watch Columnist

A Business Model for a One Season Business, Thoughts on the Omni Channel, Notes on the Economy, and Lessons in Problem Solving from Genghis Khan

3P-4P Meeting Room 1

Dan Smink & Dan Stratford

C1 Partners

Social Branding: How to manage, maintain and grow your small business through social media

3P-4P Meeting Room 2

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers secrets to Cash-flow and Profit

3:30P - 4:30P Meeting Room 3

Issa Sawabini


Separating Fact from Fiction: Teen and Millennial Media & Retail Habits

4:30P-5:30P Meeting Room 1

Mike Lewis

Digital Marketing Manager, ZEAL Optics

Rob Campbell

GM/Editor In Chief, TransWorld Business

Content Is King: But Is Anybody Listening?

4:30P-5:30P Meeting Room 2

Amy Purdy

Reception & Keynote



Room 303

Rom 207




7:30 AM
8:00 AM
8:30 AM
9:00 AM How Learn to Ski and Snowboard Month/Bring a Friend Can Help Generate New Customers Snowsport Trends and the Fashion Industry's Influence Converting web traffic into customers. Omnichannel trends in the outdoor industry Outside-In Planning: Tools and Techniques for Strategic Product Line Planning
9:30 AM
10:00 AM
10:30 AM Working Capital Strategies: Grow on the Snow Getting Started: Digital Marketing Made Easy For Small Business
11:00 AM Tools for the Fuzzy Front End of Product Development
11:30 AM
12:00 PM Meet the Press: How to stand out and secure earned media coverage Resort to the Backcountry: Being Safe and Responsible In and Out of Bounds Corizontal
How To Make Your Brand Authentic To A Core Audience And Accessible To The Masses.
12:30 PM
1:00 PM Confused about Durable Water Repellents (DWR)? Come and learn what you need to know to take action now.
1:30 PM Optimizing your Site for Commerce: How to Know Your Customers Better and Increase Your Revenue Per Visitor USMC Military Ski System Business of the Backcountry: Learn how to Up-level your store's branding by integrating free regional and online resources.
2:00 PM
2:30 PM
3:00 PM The Wealthy Retailer Self Assessment How focused digital content (or content marketing) can engage consumers and drive sales
3:30 PM
4:00 PM Beyond The Basics: Advanced Digital Marketing to Drive Your ROI
4:30 PM
5:00 PM
5:30 PM
6:00 PM

Don't forget the Industry Power Panel Presented by SAM Magazine at the Rental World Booth #4501 at 1pm

Fitting Rental Boots (Ski/Snowboard): The 5-Minute Miracle
Boot fit gurus reveal how to get renters into the right size and right frame of mind in the most efficient way possible. A good fit can mean a fun time on the slopes and increase the chances of future return visits. Not to mention future retail sales and season's pass sales during a lifetime of active participation.

Matt Feeney

Adaptive Adventures

Read Full Bio

Matt Feeney was an avid mountain biker and skier when a cliff diving accident at Lake Powell in 1988 left him paralyzed from the waist down. In 1991, Feeney left the financial industry in Denver and moved to Winter Park to pursue adaptive ski racing and become more involved in outdoor recreation. After training and competing with the Winter Park Disabled Ski Team, Feeney joined forces with Home Health Care giant, Sunrise Medical, as a team member and national spokesperson. In 1993, Feeney was hired by The National Sports Center for the Disabled to coordinate the Sit-Ski Program, which, under Matt's direction, grew to over 300 volunteers and became responsible for thousands of ski lessons annually. Matt is a two-time U.S. off-road champion and an accomplished handcyclist and ski instructor. Feeney brings his extensive knowledge in adaptive sports and recreation to Adaptive Adventures as a co-founder and now Advancement Director.

Chris Francis


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Chris Francis joined WorldPay (nee Lynk Systems) in 2000 and has 21 years of payments industry experience combined with customer-facing employment at grocery, restaurant, and convenience store locations. While within the payments industry, Chris has served numerous functions including Development, Network Operations, QA, Product Definition, Merchant Support, and Sales Engineering for clients in retail, petroleum, grocery, restaurant, and eCommerce. His primary function is to understand prospect and client needs and to identify solutions that will meet those needs.

Shaun Tinney

The Good

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Shaun Tinney is a Partner and Director of Research & Strategy at The Good (thegood.com), an ecommerce advisory that helps brands drive online sales. Since joining The Good as a partner in 2010, Shaun has helped lead the firm to become one of Oregon's 100 fastest growing private companies. In addition to leading the research and strategy for The Good, Shaun also writes and speaks frequently on how active lifestyle brands can use digital to reach their sales and service potential.

US Bank and LSQ Funding Group

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Travis Pocock is a Regional Manager and VP of Business Development for LSQ Funding Group. Travis has been in commercial banking for 12 years and loves making business owners dreams come true with working capital solutions. If not working with a client to find a working capital solution or at a bank supporting his clients, Travis can be found spending time with his family here in Denver or in the beautiful mountains skiing or fly fishing.

Carrie is a commercial banking relationship manager based in Broomfield, CO. She has worked for US Bank for 10 years. Carrie was fortunate to have been born in Colorado and have been playing in the snow ever since. In her free time Carrie is passionate about having fun and loves to snowboard, travel and dance.

Andrew Kehoe- Andrew Kehoe is a Business Banking Officer located in Denver Colorado, and has been with US Bank for 6 years. Andrew made his way to Colorado from upstate New York by way of Charlotte North Carolina after deciding that he had spent enough time away from the mountains. In his spare time, when not working on his house, he enjoys snowboarding, biking, and playing with his 3 kids. Erin Allen- Erin Allen is a Commercial Relationship Manager located in the Avon, CO office and has worked with US Bank for over 12 years. She moved to the Vail Valley in 2002 for ""just one winter"" and then never left. In her free time, she enjoys skiing, traveling, reading and drinking lots of wine.

Karen Wojtko- Karen Wojtko is a Commercial Banking Relationship Manager at U.S. Bank in Avon. She has been with the bank for 7 years, after moving from Chicago and deciding the mountain lifestyle was for her. She loves powder days and is always willing to take clients and prospects on the mountain for business meetings.

Kathleen Brown & Lisel Ferguson

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Kathleen A. Brown is co-chair of Procopio’s Sports and Active Lifestyle Practice Group. She has extensive international experience in the practice of patent, trademark and copyright law for businesses, products and services of all kinds. Her practice encompasses US and foreign trademark opposition and cancellation proceedings, infringement matters and patent, trademark and copyright litigation and anti-counterfeiting, in China, Eastern Europe and worldwide. She has in-depth expertise in a broad range of sectors including financial services, food and beverages, consumer products, transportation systems, fitness equipment, technology and action sports products and services.

Lisel M. Ferguson is co-chair of Procopio’s Sports and Active Lifestyle Practice Group. Her practice focuses on patent, trademark and copyright prosecution worldwide, and intellectual property litigation throughout the US. Lisel has handled matters involving computer hardware and software, sporting goods, apparel, the Internet, entertainment, medical devices, agricultural products and services and consumer goods. She is admitted to practice before all the Federal and State Courts in California, the US Court of Appeals, the US District Court of Colorado, the US District Court of Arizona and the US District Court of Utah, as well as Federal Circuit Court. Lisel is also admitted to practice before the United States Patent and Trademark Office.

Tom Flierl

Hanson Dodge Creative

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Tom leads the Hanson Dodge Creative sales and marketing teams where he leverages more than 20 years of business experience in technology, marketing and media. Tom knows what it takes to successfully manage and grow a business. He has more than 12 years of executive experience leading the integration of sales and marketing, and has held equity positions in two companies including a successful start-up firm. Tom writes and speaks nationally about e-commerce, helping businesses identify and deliver greater value in their online brand.

Caroline Andrew

Mfa Marketing & Communications

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A specialist in lifestyle PR and marketing - has been with Mfa for more than a decade. Focusing on strategic counsel, key message development, and exceptional creation and implementation of tactical plans, Caroline and her team consistently deliver exceptional results. Through her work at six Olympic Games and numerous other internationally-acclaimed athletic competitions, Caroline has transformed numerous athletes, sports and events into household names. She has exhibited the same aptitude and history of success in industries spanning fashion to wellness, outdoor to spirits. Clients rely on Caroline to support and guide their brands’ internal and external communications in a way that is personalized and current. She is adept at integrating social media into PR strategy and has consistently shown a unique ability to identify opportunities and successfully influence often hard-to-reach audiences, including Millennials. Caroline has worked with brands including but not limited to: Quiksilver, Roxy, DC, Burton, Nau, Dew Tour, C1RCA, Cannondale, GT Bikes, USSA, Intrawest, Squaw, Ski Utah and The Little Nell.

Lynette Seebohm

Concurrent PD

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Lynette has over 20 years of market research, strategic, operational and financial planning in organizations ranging from 20 to over 5000 employees. Engaging strategic line planners, designers and product development managers is her area of expertise. Her interests include exploring competitive positioning and understanding consumer needs.

She is accomplished in primary and secondary market research to identify shifting market forces. Her technique frames these forces in ways that illustrate the impact on a firm’s strengths and weaknesses in the competitive environment; targeting growth strategies, and outlining capital investment priorities. In various senior capacities, she has been responsible for future strategy development, planning and implementation in outdoor retail manufacturing, university level R&D projects, and service and delivery programs. She has substantial expertise in product and project portfolio analysis and prioritization, as well as developing data-driven multi-year branded product development strategies using SWOT-TOWS analysis.

Most recently, her focus has turned to adapting these forward thinking, predictive tools for product and program planning to small/mid-sized companies. She is currently a Senior Consultant with Concurrent Product Development translating these tools for use in the outdoor, bike, and ski industries as well as the not-for-profit and service sectors

Pete Frickland

Concurrent PD

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Since the mid ‘70’s, Pete has been involved in developing new and improved products and driving them to market. Beginning with build-to-print composite aerospace components, he graduated to one-off build-to-spec deep space and terrestrial applications at CalTech/JPL. From there, he moved to Seattle to head consumer-driven product development at Cascade Designs. During his 20 years at Cascade, he oversaw the integrated growth and development of several well-known product-driven outdoor brands, including Therm-a-Rest, MSR, SealLine, Platypus, PackTowl and Tracks. Along the way, he was instrumental in the development and commercialization of hundreds of new products.

For the past 9 years, Pete has been an independent consultant specializing in the application of pragmatic product development management processes, methods and tools that have proven themselves to be effective at getting more of the right products to market, faster, and with fewer resources.

Mark Lewman

Nemo Design"

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Mark Lewman has been creating culturally relevant creative content since the age of 17. As an editor he headed bellwether publications Freestylin’, Dirt Magazine (co-founded by Mark with Spike Jonze and Andy Jenkins) and the Beastie Boys’ publication Grand Royal Magazine. As a writer Mark has penned episodes for Wild Boyz and Jackass, co-authored BMX legend Matt Hoffman’s autobiography “The Ride of My Life,” which he then adapted as “The Birth of Big Air” an ESPN “30 for 30” series documentary. Mark also served as a creative consultant for Activision’s game series which included the Tony Hawk Pro Skater franchise.

Today as a principal and Executive Creative Director at Nemo Design, Mark continues to create groundbreaking work for Nike, Converse, MasterCraft Boats, Mammoth Mountain, Abominable and more.

Roy Tuscany

High Fives Foundation

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Originally from Vermont and after graduating from University of Vermont with a degree in Mechanical Engineering he headed out west to pursue the dream of being a professional free-skier. In 2006, Roy suffered a life-altering injury that left him paralyzed from the waist down and was the catalyst to the creation of High Fives. Roy turned the financial and community support of his own recovery into a 'pay-it-forward' adventure with the creation of High Fives Non-Profit Foundation. He lives in Truckee, CA with his wife, Michelle and enjoys all things that keep him active.

Ali Levy

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Finding creative ways to merchandise that are easy to do, budget-conscious and innovative is always a challenge. SIA is working with visual merchandising consultant Ali Levy, to provide retailers with some fresh merchandising ideas for increasing sales and interest with consumers. Levy’s impressive resume includes managing retail, buying and merchandising efforts for some of the industry’s biggest names including SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at alijlevy@gmail.com or visit her website, www.alijlevy.com.

Glenn Brumage

Renee Hartmann

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Glenn has been intimately involved in the winter sports business since moving to Mammoth in 1974. He was a sales rep for 25yrs, VP sales and marketing and is currently CEO of a design and manufacturing company. He spent 5yrs between 2009 and 2014 promoting action sports in China as well as licensing and retailing brands. Glenn represented Board sports for the US State Department at the 2012 China People to People Exchange. He is a board member of the International Assoc. of Skateboard Companies, liaison to the Surf Industry Manufacturers Assoc. and a board member at the Surfing Heritage and Cultural Center.

Renee Hartmann: Renee is Co-Founder of boutique consultancy, China Luxury Advisors, which works with brands and tourism providers to reach Chinese consumers. CLA works with tourism organizations such as the Los Angeles Tourism and Convention Board to help attractions, hospitality companies and retailers attract, convert and retain Chinese customers. CLA also works with leading brands such as Bergdorf Goodman, Mulberry, Tom Ford, Taubman Centers and others to actively market to Chinese customers. Renee has been working and living in China since 2000, with a specialty in understanding and selling to the emerging Chinese consumer. She has worked as a brand owner, retail operator, consumer researcher, public relations specialist and market entry strategist in China. Renee holds a BBA from Emory University’s Goizueta School of Business, and an MBA from Duke University’s Fuqua School of Business. She holds the Chartered Financial Analyst designation, and was named one of CNN’s “Top 20 People to Watch in Shanghai” in 2010. Renee has operated and lived in China for more than fifteen years and speaks Mandarin.

Dan Smink & Dan Stratford

C1 Partners

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Dan founded C1 Partners after seeing small businesses' growing need for digital marketing support. He came to Colorado after finishing his MBA at Georgetown University to lead the strategy and marketing efforts for large healthcare providers such as Centura and multinational medical device companies such as Covidien, McKesson and Thermo Fisher. In his most recent client-side role, Dan led Covidien's Global Market Strategy effort for its abdominal surgery market, finding ways to expand the business from $200 million to $1 billion. Dan is also active in his community, where he has led the Board of Directors of multiple non-profit organizations. As chairman of MHCD, a healthcare services company, Dan’s leadership and strategic guidance helped grow the organization from $25 million to $50 million in less than three years, and returned the company to profitability. Dan’s client-side experience represents significant work across companies ranging in size from less than $1 million to greater than $40 billion, where he has led efforts to resolve his client’s problematic business situations and return them to growth. Dan Stratford

Dan is a veteran digital marketing strategist, holding an advanced individual Google Adwords certification since 2006. Dan has developed and implemented a full range of digital marketing strategies including social media, Search Engine Optimization, local SEO, email marketing and Pay-Per-Click campaigns for many types of local, national and international companies.

Dan has hands-on experience in multiple industries, including: healthcare, manufacturing, ecommerce, retail, B2B, B2C, technology, telecommunications, beauty, oil & gas, real estate, insurance, sports & leisure, travel, non-profit, and legal-just to name a few. Dan founded Integrity Internet Consulting in 2006, and has consulted in house for LexisNexis and Dex Media.

Dan is proud of the fact that he is very focused on the success of his clients. He believes that when he helps his clients grow their businesses and meet their goals everyone wins. This focus drives him to do what is right for his clients on a day-to-day basis.

Chris Guerra

Blue Acorn

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Chris is the CMO of Blue Acorn. Immediately prior to joining Blue Acorn, Guerra was the AVP of eCommerce for FMG, a global marketing solutions company, where he managed eCommerce projects from discovery to completion. In 2008, Guerra founded Brand Orders, a community for retailers to purchase wholesale product from brands. The company acquired 250 brand and retailers, and it was featured in such publications as Women’s Wear Daily. Guerra also served as the vice president of business development and strategic initiatives for Entertainment Media Works (EMW), a digital media company, where he created and managed EMW's retail distribution channel and managed multiple aspects of StarStyle.com, a solution to buy products featured in television, music, and film.

Justin Poole

Blue Acorn

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Justin is the strategic partnerships manager at Blue Acorn, where he takes pride in vetting and working with the best technology companies in the eCommerce industry so that Blue Acorn's team and clients have the tools they need to succeed. As such, he also manages Blue Acorn’s relationship with Optimizely, the world’s leading conversion testing platform, and Google, which is the company behind - among other things - the world's leading analytics platform. In this capacity, Poole has become an expert at understanding and conveying how brands can leverage these tools to create better customer experiences and increase their revenue per visitor.

Judd Mercer

Elevated Third

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Judd has been creating great digital experiences for over 12 years. During his career so far he has done work for companies like Sprint, Avaya, NFI, Univision, NexGen Storage and the Learning Channel among many others. He’s involved with all of the creative processes at Elevated Third and has assembled numerous teams to creatively solve complex sales and marketing problems.

Harrison Liss

Elevated Third

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Harrison has over five years experience in building relationships with clients as part of business development. Harrison has worked with such clients as FX Networks, MGM, Pabst Brewing Company and Zynga. He leads Elevated Third's efforts to connect with prospective clients and create meaningful long-term business engagements.

Kristin Carpenter-Ogden

Verde PR & Consulting

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Kristin Carpenter-Ogden founded Verde PR & Consulting from a decade-long journalism career, working on staff for major consumer lifestyle magazines, business and trade titles. Over the past nine years, Verde has become well known as an agency known for strong results that drive sales for clients, and a highly creative, service-oriented approach to integrated brand communications.

As director of strategy for Verde’s clients, the agency and its divisions, Kristin leads business development at Verde. She also launched the company’s Corporate Social Responsibility (CSR) practice and is pursuing an MBA in sustainable business practices from Green Mountain College in Vermont.

Craig Randall

Verde PR & Consulting

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Craig has been on the Verde staff since 2007, cutting his teeth in Durango while racing bikes for Fort Lewis College. A voracious reader and media junkie, Craig’s always watching for what’s next with content and how it’s consumed. He is steeped in traditional PR execution, formerly managing accounts in the bike, consumer tech, and active lifestyle markets.

Today, Craig leads Verde’s digital strategy division, where he integrates traditional strategies with innovative digital marketing. Out of the office, Craig runs to the summits of big mountains and suffers most fall and winter weekends in the competitive Boulder cyclocross scene.

David Lively

Grey Suit Retail

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David Lively has over 25 years of business ownership experience. In the retail industry, he has worked in all areas from the sales floor to the warehouse to the boardroom. He has talked the talk and walked the walk all the way from family-owned, single-site stores to multi-state, multi-million dollar operations; from sales training to computer programming; from warehouse construction and operations to financial management; and from new store construction to complete renovation. David helps businesses sell more stuff. Everything online in one place.

Connie Johnson


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Connie Johnson has more than 15 years’ experience in the advertising and technology industry and is one of the co-founders of OwnerIQ. Prior to joining OwnerIQ, Connie was VP of Sales and Business Development at IDG where she was instrumental in the highly successful launch of IDG Connect.

Robert C.Buck, Ph.D.


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Bob Buck is a Technical Fellow with E. I. DuPont de Nemours and Company, Inc. (DuPont). Over his 27 year DuPont career, Bob has held research and development, marketing and management positions in DuPont's textile fibers and chemicals businesses. Bob leads a multi-disciplinary product stewardship program to understand the life-cycle safety, health and environmental aspects of DuPont surface protection products. This work includes global collaboration, communication and interaction with academic, regulatory, NGO and industrial scientists. He is a co-author of numerous peer-reviewed publications and book chapters. Bob is a member of the OIA Chemicals Management Steering Team and a member of the board of directors of the Sustainable Apparel Coalition.

Crystalyn Stuart


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For more than a decade, Crystalyn has been leading innovative social marketing campaigns for an array of clients, including brands like Smith Optics, Patagonia, PowerBar, Target, John Deere, Nordica, Tecnica and Lord & Taylor. She is a frequently requested speaker on social marketing strategy who has pioneered the art, science and business of social marketing for high-­‐loyalty brands worldwide. Crystalyn’s career includes significant work within the snowsports industry, specifically with ski resorts, manufacturers and brands focused on targeting the high-­‐loyalty fan. Crystalyn currently leads the social marketing practice at IMRE. She heads up a team of more than 40 dedicated social marketing experts who build, manage and promote numerous social media channels worldwide.

Jessica Kaplan

Freelance Writer and Creative Consultant

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A mountain girl since childhood, Jessica Kaplan has turned her love of the outdoors into a career spanning two decades, working with giants in sports, fashion, entertainment and media. Skiing since the age of five, Jessica took every chance to get on snow. And when she finally learned how to snowboard at 18, it changed everything; spending her college years selling snowboards in New York City. After graduation, Jessica moved to Lake Tahoe, California riding 100+ days a season for two inspiring years – coming back to the East Coast only after landing highly competitive sales and marketing positions with Burton Snowboards and later with OBEY Clothing and WeSC. Jessica slowly shifted gears and parlayed her expertise into writing gigs for Blackbook, The New York Times, Spin, AOL Music, Nylon and Psychopedia.com for five inspiring years.

By 2009, Jessica began another five year time period as Active Editor, Team Lead, for Stylesight, the industry-leading content and technology provider for style, fashion and trend. As a senior member of the editorial team, Jessica covered trend in the Active Market from a global vantage point – embracing a variety of content from athlete and brand profiles to trend direction for specific sport markets. Her prowess additionally took her to cover street style fashion and athletes’ looks at Coachella, the Burton US Open of Snowboarding, US Open of Tennis, The New York City Marathon, Wanderlust, US Open of Surfing and Quiksilver’s 40th Anniversary in Paris. Jessica’s vast knowledge of outdoor equipment and apparel also put her on the global trade show circuit, covering AGENDA, SIA, Interbike, ISPO and Outdoor Retailer. Taking the reins under her own direction during the fall of 2013, Jessica now focuses her efforts in contributing to various publications including most recently with Planes Trains + Automobiles and Footwear News, along with her own platform. (www.JessicaKaplanonline.com) She is additionally partnering with a select group of clients in creative services – offering expert guidance in trend along with marketing and brand direction. Jessica Kaplan lives and works in New York City.

Jay Atkinson

Blue Acorn

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Jay Atkinson is the director of eCommerce optimization at Blue Acorn, an eCommerce agency that focuses exclusively on the design, development, and optimization of eCommerce sites for brands and retailers. With a background in omni-channel commerce and brand development, Jay brings over 15 years of experience in graphic design, eCommerce web design, usability, and web technologies to his role at Blue Acorn. Over his career, Jay has worked with clients like Sony, Harley Davidson, Tumi, and many others. Jay now helps Blue Acorn’s clients achieve their goals of presenting a unified brand image and finding continued success across all channels.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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