Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Happy hour? Athlete signing? Brand anniversary? As an exhibitor, SIA will promote your event for free with inclusion in the Snow Show Daily and the SIA/Snow Show App. All you have to do is fill out the Special Event Form.


More events are added leading up to the Show.

Industry + Intelligence
Wednesday, January 27, 9A-5P

Launch into the SIA Snow Show with a day of free market intelligence, industry education and keynote inspiration on January 27th in Denver, Colorado. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection. See the full schedule here.

The Shmooz
The ShmoozWednesday, January 27, 2P-5P
The Shmooz is back again for the 2016 SIA Snow Show.  Quickly becoming the premiere hiring event of the year, The Shmooz, presented by Malakye.com, brings together the Snow industry’s leading employers and professionals for a day of in-person interviews and networking.  It is free for both exhibitors and attendees. 

Opening Morning Keynote & Breakfast 
Thursday, January 28
Mile High Ballroom
Doors open at 7:30A, Presentation at 8:00A
Please join us for opening morning breakfast and a discussion on climate change and how it’s affecting the snow sports industry with special invited guest, Administrator Gina McCarthy, U.S. Environmental Protection Agency.

OIWC Women’s Lounge
Booth #548
Open from Thursday, January 28, 9A until Sunday, January 31, 1P

OIWCCheck out examples of how to best merchandise women’s hard and soft goods for your store.
Conveniently located on the trade show floor, this specialty lounge allows professionals from across the industry to relax and network away from the bustling floor.  In addition, there will be women’s gear and apparel out for lounge visitors to get a closer look. Lounge is open trade show hours and offers comfortable seating areas.

OIWC Happy Hour
Thursday, January 28, 4-6P
OIWCIn the Women's Lounge (Booth #548)
All SIA attendees are welcome to join us for a Happy Hour and raffle. Catch up with old friends and meet some new in our third annual happy hour in the women's lounge!

The Future Of Energy & Transportation
Diarmuid O’Connell, VP, Tesla Motors
Introduction by Andy Wirth, President & Chief Executive Officer, Squaw Valley Ski Holding
Protect Our Winters (POW)Friday, January 29
Doors Open at 7:30A
Mile High Ballroom 1
Success against climate change means transitioning to 100% clean, renewable energy. And Tesla Motors is leading the charge, shaping the future of our energy production and transportation. Come hear Diarmuid O’Connell from Tesla Motors speak about the future of energy - its generation and uses. What will our advanced clean energy and transportation solutions be in the not-so-distant future?  Introduced by Squaw Valley CEO Andy Wirth, speaking about the cutting-edge clean energy partnership between Tesla Motors and Squaw Valley Ski Holdings. 

The Assembly*
Friday, January 29, 8A
Colorado Convention Center 
The ASSEMBLY, an annual mountain resort/ tourism confab, is pleased to announce its 4th annual conference at the 2016 SIA Snow Show.  This year's ASSEMBLY will focus on Destination Mountain Summer and the peaks and valleys of our seasonal mountain economy, where peaks require management and mitigation, while the valleys can be better marketed.  The program will include both fact based presentations and interactive discussions. *This is a paid event ... Register directly with The Assembly. Click here to register.

SIA SnowSports Awards
Friday, January 29, 6P
Show Floor Entrance 

Each year SIA recognizes specialty retailers who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports. This year we honor 8 retailers at the 2016 SIA Snow Show; join us for a celebration!

TransWorld Snowboarding Riders' Poll Awards Show
TransWorld SnowboardingFriday, January 29, 7P
Ogden Theatre, Denver, CO
The biggest night in snowboarding. Each year the stars of our sport gather to honor the year’s best in Snowboarding. Awards include Video of the year. Men’s and Women’s Rider of the year, The Legend award, and the TransWorld Snowboarding Readers Choice award voted on by the readers of TransWold Snowboarding.

Icelantic Winter on the Rocks
Friday, January 29, 7P
Red Rocks Amphitheater

On January 29, 2016, Red Rocks Amphitheater once again will awake in the middle of its winter hibernation for one night to celebrate snow sports, music and lifestyle in Colorado. This year, we celebrate 5 years of the only winter concert at Red Rocks! More details here.

OIWC Keynote & Awards Ceremony: Bacon, Bloody Mary's, & Inspiration: OIWC Keynote & Leadership Awards Presentation
Saturday, January 30
, 7-9A
Mile High Ballroom
OIWCJoin OIWC for bacon and bloody mary’s, and inspiration at the annual Keynote & Leadership Awards Presentation featuring Mark Satkiewicz, President and GM of SmartWool. Mark is recognized for promoting an engaged workforce, unified movement, and a vibrant corporate culture at SmartWool. During his presentation, Mark will focus on how greater leadership diversity and workplace inclusion played a role in this growth. Open to all attendees. Kelly Davis, director of research at SnowSports Industries America (SIA) will receive the Pioneering Woman award. Kerry O'Flaherty, founder and owner of KerryO Sales, will receive the First Ascent award. Both awards will be presented at the OIWC Keynote and Leadership Awards presentation at the SIA Snow Show on January 30 at 7 a.m. MST at the Colorado Convention Center in Denver. Learn more at oiwc.org/events

Practical Magic: The 5-Minute Rental Fit (ski and snowboard)
SAMSaturday, January 30
, 9:30-10:30A
Booth #4501

Bootfitting experts and rental gurus demonstrate the tools, techniques, and talk that ensures renters get the best fit possible.

Power Panel Rental Industry Roundtable

Doc DesRoches Award
Saturday, January 30, 10A
Booth #3923
The recognition is made annually by SIA and the U.S. Ski Team to recognize an SIA member and Team supplier for its promotion of the Team's brand and athletes. 

Passing the Torch Industry CelebrationSnowSports Industries America
Saturday, January 30, 5-6P
Colorado Convention Center, exhibit floor, main entrance
Celebrate a career in snow that has lasted more than 50 years and toast to the future. Join the industry as David Ingemie passes the torch to new SIA President Nick Sargent.

On-Snow Demo/Ski-Ride Fest & Nordic Demo
On-Snow Demo/Ski-Ride Fest & Nordic DemoMonday and Tuesday, February 1 & 2
Copper Mountain Resort
The annual SIA On-Snow Demo/Ski-Ride Fest is where snow sports retailers and media can test gear and accessories they just previewed at the Show including ski, snowboard and backcountry gear. SIAsnowshow.com/onsnow

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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