Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SCHEDULE & EVENTS

ATTENTION EXHIBITORS:
Let SIA Promote Your Event. Submit a Special Event Notification Form to SIA. If you have questions, please contact Lindsey Auer, SIA Marketing/Communications Coordinator, at LAuer@snowsports.org.

FOR THE FULL LIST OF EXHIBITOR/BRAND EVENTS BE SURE TO CHECK THE INTERACTIVE FLOOR PLAN, SHOW APP AND SNOW SHOW DAILY.


Industry + Intelligence
Wednesday, January 28, 9A-8P

New for 2015! Launch into the SIA Snow Show with a day of free market intelligence, industry education and keynote inspiration on January 28th in Denver, Colorado. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection. Two keynote speakers are set to prime the industry followed by an All-Industry Nite. Details coming soon.


Universal Sports Network Takes Snow Sports Enthusiasts Inside the Industry's Largest Trade Show with 2015 SIA Snow Show
Premiering on February 20, 8P ET
Universal Sports NetworkUniversal Sports Network presents 2015 SIA Snow Show, an exclusive, one-hour TV program featuring the latest trends, technologies, product lines and fashion from inside the industry's largest trade show. The 2015 SIA Snow Show is a must-watch guide for consumers. Universal Sports visited various booths and conducted on-site interviews at the Snow Show and at the On-Snow Demo at Copper Mountain.


Women’s Lounge
Open from Thursday, January 29, 9A until Sunday, February 1, 1P

Conveniently located on the trade show floor, this specialty lounge allows professionals from across the industry to relax and network away from the bustling floor.  In addition, there will be women’s gear and apparel out for lounge visitors to get a closer look. Lounge is open trade show hours and offers comfortable seating areas. Thank you SIA for supporting the Women’s Lounge.


Doc DesRoches Award
TBD
The recognition is made annually by SIA and the U.S. Ski Team to recognize an SIA member and Team supplier for its promotion of the Team's brand and athletes. Last year’s winner was The North Face.


SIA/SOS Hockey Shoot Out
TBD
Pepsi Center

The Pepsi Center will be donating the ice for the official SIA/SOS Hockey Shoot Out and offering discounted tickets to the Avalanche Game from which they will also be donating a portion of ticket sales to SOS. There’s a full roster that includes a number of Avalanche Alums.


The Assembly*
Wednesday, January 28, 8A
Colorado Convention Center 
The ASSEMBLY returns for its third run this year with an expanded format that aims to take an in-depth look at mountain tourism, including an executive level assessment of the current situation, a fact-based outlook on the business climate in the immediate future, and interactive discussions on new trends impacting the industry. *This is a paid event if not attending the SIA Snow Show. Register directly with The Assembly.


SIA SnowSports Awards
TBD

Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports.


TransWorld Snowboarding Riders' Poll Awards Show
TBD
The biggest night in snowboarding. Each year the stars of our sport gather to honor the year’s best in Snowboarding. Awards include Video of the year. Men’s and Women’s Rider of the year, The Legend award, and the TransWorld Snowboarding Readers Choice award voted on by the readers of TransWold Snowboarding.


OIWC Keynote Breakfast & Awards Ceremony
Saturday, January 31, 7A
Mile High Ballroom

SIA attendees are invited to join OIWC on Day 3 of the Show for a light breakfast and the annual Keynote and Leadership Awards Presentation that features a guest speaker and honors two outstanding women in the industry with the Pioneering Woman and First Ascent awards. OIWC’s Keynote Presentation provides a platform for industry leaders to share best practices around business strategy, sustainability, innovation, and leadership diversity in the workplace. Thank you for support from Leisure Trends, an NPD Group Company, and SIA.


The Shmooz
Wednesday, January 28, 10A
TBD

The Shmooz is back again for the 2015 SIA Snow Show.  Quickly becoming the premiere hiring event of the year, The Shmooz, presented by Malakye.com, brings together the Snow industry’s leading employers and professionals for a day of in-person interviews and networking.  It is free for both exhibitors and attendees. 


On-Snow Demo/Ski-Ride Fest & Nordic Demo
Monday and Tuesday, February 2 & 3
Copper Mountain Resort
The annual SIA On-Snow Demo/Ski-Ride Fest is where snow sports retailers and media can test gear and accessories they just previewed at the Show including ski, snowboard and backcountry gear. SIAsnowshow.com/onsnow


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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