Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Happy hour? Athlete signing? Brand anniversary? As an exhibitor, SIA will promote your event for free with inclusion in the Snow Show Daily and the SIA/Snow Show App. All you have to do is fill out the Special Event Form.


More events are added leading up to the Show.

Industry + Intelligence
Wednesday, January 27, 9A-5P

Launch into the SIA Snow Show with a day of free market intelligence, industry education and keynote inspiration on January 27th in Denver, Colorado. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection. An industry reception will take place after the sessions close followed by an All-Industry Nite. Details coming soon.

Universal Sports Network Takes Snow Sports Enthusiasts Inside the Industry's Largest Trade Show with 2016 SIA Snow Show
Premier Date TBD
Universal Sports NetworkUniversal Sports Network presents 2016 SIA Snow Show, an exclusive, one-hour TV program featuring the latest trends, technologies, product lines and fashion from inside the industry's largest trade show. The 2016 SIA Snow Show is a must-watch guide for consumers. Universal Sports visited various booths and conducted on-site interviews at the Snow Show and at the On-Snow Demo at Copper Mountain.

Take a look at the 2015 SIA Snow Show program.


The Assembly*
Friday, January 29, 8A
Colorado Convention Center 
The ASSEMBLY returns for its fourth run this year with an expanded format that aims to take an in-depth look at mountain tourism, including an executive level assessment of the current situation, a fact-based outlook on the business climate in the immediate future, and interactive discussions on new trends impacting the industry. *This is a paid event if not attending the SIA Snow Show. Register directly with The Assembly.

The Shmooz
The ShmoozWednesday, January 27, 11A-3P
The Shmooz is back again for the 2016 SIA Snow Show.  Quickly becoming the premiere hiring event of the year, The Shmooz, presented by Malakye.com, brings together the Snow industry’s leading employers and professionals for a day of in-person interviews and networking.  It is free for both exhibitors and attendees. 

OIWC Women’s Lounge
Open from Thursday, January 28, 9A until Sunday, January 31, 1P

OIWCCheck out examples of how to best merchandise women’s hard and soft goods for your store.

Conveniently located on the trade show floor, this specialty lounge allows professionals from across the industry to relax and network away from the bustling floor.  In addition, there will be women’s gear and apparel out for lounge visitors to get a closer look. Lounge is open trade show hours and offers comfortable seating areas.

Doc DesRoches Award
Thursday, January 28 at 3P
The recognition is made annually by SIA and the U.S. Ski Team to recognize an SIA member and Team supplier for its promotion of the Team's brand and athletes. Last year’s winner was GoPro.

Protect Our Winters Breakfast: Burritos & Bloodies
Protect Our Winters (POW)Friday, January 29
Doors Open at 7:30A
Mile High Ballroom 1
Last year, POW presented “CLIMATE CHANGE, NOW WHAT?” by David Roberts, writer for Grist.org.  “CLIMATE CHANGE, NOW WHAT?” provides an anecdotal look at the last ten years of covering climate change, energy and politics - an interesting commentary about the current state of the climate battle, and an outlook for the challenge ahead. Stay tuned for the 2016 speaker details.

SIA SnowSports Awards
Date and Time TBD

Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports.

OIWC Keynote & Awards Ceremony
Date and Time TBD
Mile High Ballroom

OIWCEach year, SIA attendees are invited to join OIWC for the annual Keynote and Leadership Awards Presentation that features a guest speaker and honors two outstanding women in the industry with the Pioneering Woman and First Ascent awards. OIWC’s Keynote Presentation provides a platform for industry leaders to share best practices around business strategy, sustainability, innovation, and leadership diversity in the workplace. Thank you for support from Leisure Trends, an NPD Group Company, and SIA.

TransWorld Snowboarding Riders' Poll Awards Show
TransWorld SnowboardingFriday, January 29, 7P
The biggest night in snowboarding. Each year the stars of our sport gather to honor the year’s best in Snowboarding. Awards include Video of the year. Men’s and Women’s Rider of the year, The Legend award, and the TransWorld Snowboarding Readers Choice award voted on by the readers of TransWold Snowboarding.

On-Snow Demo/Ski-Ride Fest & Nordic Demo
On-Snow Demo/Ski-Ride Fest & Nordic DemoMonday and Tuesday, February 1 & 2
Copper Mountain Resort
The annual SIA On-Snow Demo/Ski-Ride Fest is where snow sports retailers and media can test gear and accessories they just previewed at the Show including ski, snowboard and backcountry gear. SIAsnowshow.com/onsnow

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest