Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Let SIA Promote Your Event. Submit a Special Event Notification Form to SIA. If you have questions, please contact Lindsey Auer, SIA Marketing/Communications Coordinator, at LAuer@snowsports.org.

The 2015 Schedule & Events list will be posted late fall 2014. 


To View All 2014 Events, Click Here

Sendoff to Sochi Opening Ceremony
Thursday, January 30, 8A
Atrium Lobby, Colorado Convention Center

Join us in the Atrium Lobby of the Colorado Convention Center as we ring the bells to open the 2014 SIA Snow Show and celebrate the Road to Sochi. Just eight days before the 2014 Olympic Winter Games kickoff in Sochi join thousands of industry leaders to celebrate the Olympic Games. Past Olympian, Doug Lewis will act as emcee for the morning. See the unveiling of the official uniforms for the U.S. Alpine, Freestyle, Freeskiing and Snowboarding teams.

Universal Sports Network Takes Snow Sports Enthusiasts Inside the Industry's Largest Trade Show with 2014 SIA Snow Show
Universal Sports NetworkUniversal Sports Network presents 2014 SIA Snow Show, an exclusive, one-hour TV program featuring the latest trends, technologies, product lines and fashion from inside the industry's largest trade show. The 2014 SIA Snow Show is a must-watch guide for consumers. Universal Sports visited various booths and conducted on-site interviews at the Snow Show and at the On-Snow Demo at Copper Mountain.

Doc DesRoches Award
Thursday, January 30, 3:30P
The recognition is made annually by SIA and the U.S. Ski Team to recognize an SIA member and Team supplier for its promotion of the Team's brand and athletes. This year’s winner is The North Face at booth #4357

Screening of the Crash Reel, Followed by Q&A with Kevin Pearce
Thursday, January 30, 6P
Mile High Ballroom
The dramatic story of one unforgettable athlete, Kevin Pearce; one eye-popping sport, snowboarding; and one explosive issue, Traumatic Brain Injury. A comeback story with a difference. This eye-popping film seamlessly combines twenty years of stunning action footage with new specially-shot verité footage and interviews as it follows U.S. champion snowboarder Kevin Pearce and exposes the irresistible but potentially fatal appeal of extreme sports.

SIA/SOS Hockey Shoot Out
Thursday, January 30
Pepsi Center
The first night of the Show at the Pepsi Center immediately following the Avalanche versus the Minnesota Wild Game which starts at 7:00P. The Pepsi Center will be donating the ice for the official SIA/SOS Hockey Shoot Out and offering discounted tickets to the Avalanche Game from which they will also be donating a portion of ticket sales to SOS. There’s a full roster that includes a number of Avalanche Alums. Click here to purchase tickets.

Protect Our Winters Breakfast: Field Notes From the Climate Wars
Friday, January 31, 7:30A
Four Seasons Ballroom, Colorado Convention Center

Jeff Goodell, Contributing Editor at Rolling Stone magazine, talks about his latest work, Field Notes from the Climate Wars, an anecdotal look at the last 15 years of covering energy and climate, how things have changed, and where the industry and the movement is headed. Protect Our Winters presents this free breakfast talk in partnership with SIA and the Aspen Environment Foundation

The Assembly
Friday, January 31 9A-7P
Colorado Convention Center

The ASSEMBLY returns for its second run this year with an expanded format that aims to take an in-depth look at mountain tourism, including an executive level assessment of the current situation, a fact-based outlook on the business climate in the immediate future, and interactive discussions on new trends impacting the industry.

SIA SnowSports Awards
Friday, January 31, 6P
CSCUSA Central Food Court & Lounge

Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports.

Icelantic Winter on the Rocks
Friday, January 31, 7P
Red Rocks Amphitheater
The 3rd Annual Winter on the Rocks Concert at Red Rocks is welcoming Jurassic 5 and Ghostland Observatory. Get tickets here

TransWorld Snowboarding Riders' Poll Awards Show
Friday, January 31, 8P
The Ogden Theatre, Denver
The biggest night in snowboarding. Each year the stars of our sport gather to honor the year’s best in Snowboarding. Awards include Video of the year. Men’s and Women’s Rider of the year, The Legend award, and the TransWorld Snowboarding Readers Choice award voted on by the readers of TransWold Snowboarding.

OIWC Keynote Breakfast & Awards Ceremony
Saturday, February 1, 7A
Mile High Ballroom 4, Colorado Convention Center

Explore the most significant and profitable opportunity in the snow industry today- women. Industry veterans will discuss the data showing the growth and potential, how we advertise to women, how approachable the industry is making it for women and families to get on the snow and how what currently is happening, isn’t going to work anymore. Celebrate this year’s recipients of the Pioneering Woman and First Ascent Awards. 

Ski New Hampshire & Ski Vermont hosted Breakfast
Saturday, February 1, 7A – 8:45A

Room 502
Join Karl Stone, Marketing Director for Ski New Hampshire and Kyle Lewis, Marketing Director for Ski Vermont for a presentation and round table discussion regarding Growing Snowsports participation and awareness in the New Hampshire and Vermont.   Please RSVP to jeisenberg@snowsports.org.

The Shmooz
Saturday, February 1, 10A
Grand Concourse, Colorado Convention Center

The Shmooz is back again for the 2014 SIA Snow Show.  Quickly becoming the premiere hiring event of the year, The Shmooz, presented by Malakye.com, brings together the Snow industry’s leading employers and professionals for a day of in-person interviews and networking.  It is free for both exhibitors and attendees. 

On-Snow Demo/Ski-Ride Fest & Nordic Demo
Monday and Tuesday, February 3 & 4
Copper Mountain Resort
The annual SIA On-Snow Demo/Ski-Ride Fest is where snow sports retailers and media can test gear and accessories they just previewed at the Show including ski, snowboard and backcountry gear. SIAsnowshow.com/onsnow

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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