Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Happy hour? Athlete signing? Brand anniversary? As an exhibitor, SIA will promote your event for free with inclusion in the Snow Show Daily and the SIA/Snow Show App. All you have to do is fill out the Special Event Form – which will be posted in the fall.


Take a look back at some of the 2015 SIA Snow Show events – a full list for 2016 will be posted in the fall.

Industry + Intelligence
Wednesday, January 28, 9A-8P

New for 2015! Launch into the SIA Snow Show with a day of free market intelligence, industry education and keynote inspiration on January 28th in Denver, Colorado. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection. Two keynote speakers are set to prime the industry followed by an All-Industry Nite. Details coming soon.

Universal Sports Network Takes Snow Sports Enthusiasts Inside the Industry's Largest Trade Show with 2015 SIA Snow Show
Premiering on February 20, 8P ET
Universal Sports NetworkUniversal Sports Network presents 2015 SIA Snow Show, an exclusive, one-hour TV program featuring the latest trends, technologies, product lines and fashion from inside the industry's largest trade show. The 2015 SIA Snow Show is a must-watch guide for consumers. Universal Sports visited various booths and conducted on-site interviews at the Snow Show and at the On-Snow Demo at Copper Mountain.


The Assembly*
Wednesday, January 28, 8A
Colorado Convention Center 
The ASSEMBLY returns for its third run this year with an expanded format that aims to take an in-depth look at mountain tourism, including an executive level assessment of the current situation, a fact-based outlook on the business climate in the immediate future, and interactive discussions on new trends impacting the industry. *This is a paid event if not attending the SIA Snow Show. Register directly with The Assembly.

The Shmooz
The ShmoozWednesday, January 28, 11A-3P
The Shmooz is back again for the 2015 SIA Snow Show.  Quickly becoming the premiere hiring event of the year, The Shmooz, presented by Malakye.com, brings together the Snow industry’s leading employers and professionals for a day of in-person interviews and networking.  It is free for both exhibitors and attendees. 

OIWC Women’s Lounge (Booth #548)
Open from Thursday, January 29, 9A until Sunday, February 1, 1P

OIWCCheck out examples of how to best merchandise women’s hard and soft goods for your store.

Conveniently located on the trade show floor, this specialty lounge allows professionals from across the industry to relax and network away from the bustling floor.  In addition, there will be women’s gear and apparel out for lounge visitors to get a closer look. Lounge is open trade show hours and offers comfortable seating areas.

Doc DesRoches Award
Thursday, January 29 at 3P
The recognition is made annually by SIA and the U.S. Ski Team to recognize an SIA member and Team supplier for its promotion of the Team's brand and athletes. Last year’s winner was The North Face.

Protect Our Winters Breakfast: Burritos & Bloodies
Protect Our Winters (POW)Friday, January 30
Doors Open at 7:30A
Mile High Ballroom 1
POW presents “CLIMATE CHANGE, NOW WHAT?” by David Roberts, writer for Grist.org.  “CLIMATE CHANGE, NOW WHAT?” provides an anecdotal look at the last ten years of covering climate change, energy and politics - an interesting commentary about the current state of the climate battle, and an outlook for the challenge ahead in 2015.

David Roberts writes about climate change and energy politics for Grist.org. His writing has appeared in Outside Magazine, Fast Company, Popular Science, and elsewhere. Grist is one the foremost environmental online magazines, the source of intelligent, irreverent environmental news and commentary.

Friday, January 30, 8A
Colorado Convention Center | Denver | Meeting Room 101
PLEASE JOIN University Advancement and the Department of Athletics for a complimentary continental breakfast gathering at the Snowsports Industries America (SIA) Annual Snow Show.
Learn about key university initiatives and network with UNH alumni and friends. All are welcome!
RSVP by January 23, 2015 at unhconnect.unh.edu/unh-sia.

SIA SnowSports Awards
Friday, January 30, 6P

Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports.

OIWC Keynote & Awards Ceremony
Friday, January 30, 6P
Mile High Ballroom

OIWCSIA attendees are invited to join OIWC on Day 2 of the Show for a light appetizers and the annual Keynote and Leadership Awards Presentation that features a guest speaker and honors two outstanding women in the industry with the Pioneering Woman and First Ascent awards. OIWC’s Keynote Presentation provides a platform for industry leaders to share best practices around business strategy, sustainability, innovation, and leadership diversity in the workplace. Thank you for support from Leisure Trends, an NPD Group Company, and SIA.

TransWorld Snowboarding Riders' Poll Awards Show
TransWorld SnowboardingFriday, January 30, 7P
The biggest night in snowboarding. Each year the stars of our sport gather to honor the year’s best in Snowboarding. Awards include Video of the year. Men’s and Women’s Rider of the year, The Legend award, and the TransWorld Snowboarding Readers Choice award voted on by the readers of TransWold Snowboarding.

SIA/SOS Hockey Shoot Out
SOS OutreachFriday, January 30 - after the 7P Avalanche game
Pepsi Center

The Pepsi Center will be donating the ice for the official SIA/SOS Hockey Shoot Out and offering discounted tickets to the Avalanche Game from which they will also be donating a portion of ticket sales to SOS. There’s a full roster that includes a number of Avalanche Alums.

On-Snow Demo/Ski-Ride Fest & Nordic Demo
On-Snow Demo/Ski-Ride Fest & Nordic DemoMonday and Tuesday, February 2 & 3
Copper Mountain Resort
The annual SIA On-Snow Demo/Ski-Ride Fest is where snow sports retailers and media can test gear and accessories they just previewed at the Show including ski, snowboard and backcountry gear. SIAsnowshow.com/onsnow

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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