Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Industry + Intelligence - #SIAintel

Coming Soon 2016 Industry + Intelligence at the Snow Show!

Welcome Seminar Details Speaker Bios Supporters

Free day of seminars, keynote speakers and inspiration return to kick off the 2016 SIA Snow Show with energy and optimism. Schedule coming this Fall.

INDUSTRY + INTELLIGENCE preps the entire industry for the 2016 SIA Snow Show with day-long educational offerings, market intelligence, networking opportunities, keynote speakers and social gatherings.

The industry day is schedule to have nearly 20 sessions covering five core intel tracks – State of the Industry, Manufacturing and Production, Business Development, Marketing & Social Media, and the Specialty Retailer Series. INDUSTRY + INTELLIGENCE also features Malakye’s annual Shmooz job fair.

Details and complete schedules coming this fall.

5 Core Intel Tracks

  • State of the Industry
  • Manufacturing and Production
  • Business Development
  • Marketing & Social Media
  • Specialty Retailer Series

Full Day Offer

  • Product Category Research by SIA’s Director of Research, Kelly Davis.
  • Immersion Sessions: retail business, social marketing, brand production and sales
  • Lunch Keynote
  • The Shmooz: The industry’s job fair
"I found the whole day very useful! I’m extremely happy that the seminars are all in one day now, and the lunch is really good too!" Rick Pasturczak, owner, Alpine Accessories Lake Hills, IL
“Industry + Intelligence is huge. SIA has always done great seminars, but during the Show it’s so hard to attend and do everything. To do this the day before is awesome - I’m super stoked.” Jon Easdon, owner, Blindside Snowboard Shop, Colorado Springs, CO
Who Should Attend
The snow sports market is fueled by innovation, ideas and inspiration.

It’s a fast moving industry and the right insight, data and intelligence can help you stay ahead. Whether you are a specialty retailer, brand manager, company principal, sales rep or industry professional, this kickoff day at the SIA Snow Show is structured to invigorate you and your staff. Find the sessions that match your interests and business objectives and we’ll take it from there.

Cost to Attend and What’s Included.

Industry + Intelligence is free to all registered Snow Show Attendees. Just arrive at the Convention Center with your Show badge.
-Lunch, Immersion Sessions, Seminars, Reception and Keynotes are all included.

Launch into the SIA Snow Show with a full-day of free market intelligence, industry education and keynote inspiration on January 28th in Denver, CO. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection.

9A – 12P Category Overview:

Hardgoods and Softgoods

9A – 5:30P Seminar Tracks

(Social Media, The One Season Business, Production and Protection, Marketing to Millennials and the Wealthy Retailer Series)

9A – 5:30P The Assembly*

Collaborating for year-round mountain tourism.
(*requires a separate $295 registration fee if not attending the SIA Snow Show)

9A – 10:30A Category Overview:

Hardgoods – Alpine, Snowboard, Cross Country

10:30A – 12P Category Overview:

Softgoods – Apparel and Accessories

11A – 3P Shmooz

Snow Sports Industry Job Fair, presented by Malakye.com & SIA

12P – 1:30P Lunch + Keynote Speaker, Brad Montgomery:

Brad Montgomery makes the business case for happiness-as-a-tool for economic growth. And then he teaches specific techniques designed to increase job satisfaction which translates directly tobetter performance

5:30P Reception + Keynote Speaker, Amy Purdy:

Currently the top ranked adaptive snowboarder in the U.S., a three-time World Cup Para-Snowboard winner and 2014 Bronze Medalist. Three days after winning her bronze, Amy became a breakout star and runner-up on ABC’s Dancing with the Stars.

7P – until…

All-Industry Nite Brand events, parties and more around town.

FREE to all registered SIA Snow Show attendees - just show your badge for entry.

Download the schedule here

Details coming Fall 2015
Details coming Fall 2015
Details coming Fall 2015

When the whole industry gets together, you know there will be a ton to do. SIA will keep track of all of the parties and events happening around Denver. Stay tuned for more details.

Industry + Intelligence presented by:

Blue Acorn   Bronto

Blue Acorn is a premium eCommerce agency dedicated to helping retailers and brands achieve superior eCommerce results through data-driven solutions.  We are official partners with some of the best eCommerce technology companies in the world because we know what they can do for our clients.

Today, Blue Acorn works with companies such as SmartWool, Nau, Stio, Chuting Star, Olympus, and others who prefer an eCommerce partner with best-in-class design, development, and optimization capabilities. Visit Blue Acorn.


Bronto Software, a NetSuite (NYSE: N) company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Armani Exchange, Timex, Samsonite, Theory and Vince Camuto. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney, New York and Los Angeles. For more information, visit bronto.com.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest