Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Industry + Intelligence - #SIA15intel

Trends Industry Ed Assembly Consumer Behavior Intelligence Digital Marketing Social Media Retail Data Customer Connection

New for 2015, Industry + Intelligence at Snow Show!

Welcome Schedule Seminar Details Speaker Bios Supporters All-Industry Nite

Launch into the SIA Snow Show with a day of free market intelligence, industry education and keynote inspiration on January 28th in Denver, Colorado.

Designed to focus on the specific needs, challenges and opportunities for companies in the snow sports industry, Industry + Intelligence offers you and your staff insight on the latest consumer behavior, retail data, digital marketing, social media and customer connection trends. From immersion sessions to motivating keynotes and community connection, get set to get primed for the Snow Show at the first Industry + Intelligence.

5 Core Intel Tracks

  • State of the Industry
  • Production and Protection
  • The Challenges and Opportunities of the One Season Business
  • Social Media
  • The Wealthy Retailer

The Full Day Offers

  • Product Category Research by SIA’s Director of Research, Kelly Davis.
  • Immersion Sessions: retail business, social marketing, brand production and sales
  • Lunch Keynote Speaker: Brad Montgomery
  • Keynote Speaker: Amy Purdy
  • The ASSEMBLY: An in-depth look at mountain tourism
  • Shmooz: The industry’s job fair
  • All-Industry Nite: Details coming soon
“The Snow Show has always been the gathering for the snow sports industry.” Adam Balon, Propaganda Shop Prince Albert, SK
Who Should Attend
The snow sports market is fueled by innovation, ideas and inspiration.

It’s a fast moving industry and the right insight, data and intelligence can help you stay ahead. Whether you are a specialty retailer, brand manager, company principal, sales rep or industry professional, this kickoff day at the SIA Snow Show is structured to invigorate you and your staff. Find the sessions that match your interests and business objectives and we’ll take it from there.

Cost to Attend and What’s Included.
Industry + Intelligence is free to all registered Snow Show Attendees. Just arrive at the Convention Center with your Show badge.
  • Lunch, Immersion Sessions, Seminars, Reception and Keynotes are all included.
  • The Assembly (SIAsnowshow.com/assembly) is an additional $295 and requires separate registration.

Amy Purdy, Keynote Speaker
Motivational Speaker, 2014 Paralympic Medalist, Actress, Author.

"Snowboarding has been a part of my life since I was a young girl. My passion for riding carried me out of my darkest days, around the world, and onto the Podium at the Paralympic Games. I’ve been coming to the SIA Snow Show since the very beginning and I know this event is packed with people who share my passion for snow sports. I’m honored to be invited to share my story and am looking forward to an amazing few days in Denver.”

@AmyPurdyGURL

Launch into the SIA Snow Show with a full-day of free market intelligence, industry education and keynote inspiration on January 28th in Denver, CO. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection.

9A – 12P Category Overview:

Hardgoods and Softgoods

9A – 5:30P Seminar Tracks

(Social Media, The One Season Business, Production and Protection, Marketing to Millennials and the Wealthy Retailer Series)

9A – 5:30P The Assembly*

Collaborating for year-round mountain tourism.
(*requires a separate $295 registration fee if not attending the SIA Snow Show)

10A – 4P Shmooz

Snow Sports Industry Job Fair, presented by Malakye.com & SIA

12P – 1:30P Lunch + Keynote Speaker, Brad Montgomery:

Brad Montgomery makes the business case for happiness-as-a-tool for economic growth. And then he teaches specific techniques designed to increase job satisfaction which translates directly tobetter performance

5:30P Reception + Keynote Speaker, Amy Purdy:

Currently the top ranked adaptive snowboarder in the U.S., a three-time World Cup Para-Snowboard winner and 2014 Bronze Medalist. Three days after winning her bronze, Amy became a breakout star and runner-up on ABC’s Dancing with the Stars.

7P – until…

All-Industry Nite Brand events, parties and more around town.

FREE to all registered SIA Snow Show attendees - just show your badge for entry.

Download the schedule here

Kelly Davis, SIA

Category Overview – Hardgoods (alpine, snowboard, cross country)

The Hardgoods seminar will include a presentation and discussion about retail sales and snow sports consumers. Seminar participants will walk away with vital information about key market and consumer trends for ski, snowboard and cross country. We will review early-season retail results including sales trends by category and region, best sellers, and likely outcomes at retail for the remainder of the 2014/2015 season. SIA Research will also present initial findings of the Downhill Consumer Intelligence Project (DCIP); what the study has uncovered about participants and potential participants and what we will need to do to grow our participant base and sales in the snow sports market. This presentation will include detailed consumer data relevant for the hardgoods categories including historical trends in the snow sports consumer base, detailed demographic and psychographic data in key regions like Southern California, Boston, Denver, Washington, D.C., Dallas, and Chicago, and key consumer trends that are likely to have significant impacts on the snow sports market now and in the future.

9A-10:30A Meeting Room 1

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailer Self Assessment

The Wealthy Retailer Self Assessment is an interactive and informative session designed to give independent retailers the tools to compete and succeed in a world of increasing big box competition. Based on the world famous WhizBang® “Retail Mastery System“ the team from Canadian Retail Solutions will be facilitating this Retail Skills Self Assessment highlighting the key areas for building cashflow, wealth and an overall happy and successful retail environment.

9A-10A Meeting Room 3

The Assembly

The ASSEMBLY 2015 will be held in conjunction with the Industry + Intelligence. The program will combine both resort and snow sport industry data to present an in-depth assessment of the current winter season, and a strategic look forward to summer and the nascent winter season forthcoming. For agenda and registration information, visit The Assembly


Devin Howells & Philip Matthews

The Birds and Bees of Brand Creation + Brand Protection

Come learn how to communicate effectively with a graphic designer and what trademarks you should protect first. We will cover best practices for creating your brand identity and protecting your brand through intellectual property laws in the United States and internationally.

9A-10A Meeting Room 2

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers Guide to Merchandising

Merchandise Planning for the Wealthy Retailer… In this session we will take a brief look at how a Wealthy Retailer addresses merchandising in their stores. From building an effective class structure, to creating a win-win with your vendors, to calculating an accurate open-to-buy for EVERY month, and effectively valuing your inventory for immediate sale.

10A-11A Meeting Room 3

Malakye.com & SIA

Schmooz

Job seekers can meet face-to-face with industry suppliers, resorts and organizations. Hosted by Malakye.com and SIA, this snow industry job fair is quickly becoming the premiere hiring event of the year. It is free for both exhibitors and attendees.


Jon Hart & Jason Webb

The Birds and Bees of Product Design and Technology Protection

Come learn product design best practices and how to best protect the technology you create in those designs. You will learn effective ways to manage the design process, tips on how to avoid mistakes, and when, where and how to seek patent protection.

10A - 11P Meeting Room 2

Kelly Davis, SIA

Category Overview – Softgoods (apparel and accessories)

The Softgoods seminar will include a presentation and discussion about retail sales and snow sports consumers. Seminar participants will walk away with vital information about key market and consumer trends for apparel and accessories. We will review early-season retail results including sales trends by category and region, best sellers, and likely outcomes at retail for the remainder of the 2014/2015 season. SIA Research will also present initial findings of the Downhill Consumer Intelligence Project (DCIP); what the study has uncovered about participants and potential participants and what we will need to do to grow our participant base and sales in the snow sports market. This presentation will include detailed consumer data relevant for the softgoods and accessories categories including historical trends in the snow sports consumer base, detailed demographic and psychographic data in key regions like Southern California, Boston, Denver, Washington, D.C., Dallas, and Chicago, and key consumer trends that are likely to have significant impacts on the snow sports market now and in the future.

10:30A-12P Meeting Room 1

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

Good Data and the POS system … A Wealthy Retailers Secret Weapon

Having worked with retailers for over 25 years it is a sad fact that only a very small percentage actually know and use the data from their POS systems correctly! Creating and using good data with the POS system is the Wealthy Retailers secret weapon. In this session we will take an honest look at the key requirements of the POS system and more importantly the key requirements of you as the keeper of that system to properly utilize that secret weapon.

11A-12P Meeting Room 3

Brad Montgomery

Lunch & Keynote: Happiness Improves Bottom Line Performance

"Happy individuals perform better in every business metric. Happier individuals collaborate better, innovate better, are more accurate, more healthy, more easily retained and more resilient. Happier organizations are stronger, more profitable and more productive. Unhappy people...
... are 31% less productive
... are 3 times less creative
....perform 16% poorer
... are 32% less committed to their organization
... have 125% more burnout
... sell 37% less
— than their happy counterparts.
Brad Montgomery makes the business case for happiness-as-a-tool for economic growth. And then he teaches specific techniques designed to increase job satisfaction which translates directly to better performance."

12P-1:30P Mile High 3BC

A panel of influential retailers, reps, resorts and suppliers

Attracting Today's Time-Starved Consumer

An industry panel of influential retailers, reps, resorts and suppliers will focus on the current climate and how we can better work together to strengthen and grow the industry.

1:30P-2:30P

Sean Roylance, Rain Retail

A Panel Discussion

Facebook Marketing Tactics for 2015

The evolution of Facebook’s news feed is changing the way we reach our customers. We’ll examine organic posts vs paid ads and discuss how Facebook fits in to your internet marketing mix. Come learn the latest tactics to effectively market on Facebook and increase sales.

1:30P-2:30P Meeting Room 2

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers Selling System

Does your store have a professional selling system…One that is teachable, sustainable and effective? This is an informative and interactive sessions that builds on “The Steps of the Sale”, teaching retailers how to break down the dynamics of a sale in their stores and deliver easy to achieve steps to empower each one of their sales floor selling team to be successful and happy!

1:30P-2:30P Meeting Room 3

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers Guide to Expense Management

Profit and Loss, Income Statements, Variable and Fixed Expenses… What does this all mean when my accountant says one thing but the results in the store say something different? Truly understanding expenses and how they not only effect profitability but more importantly the daily cash flow of the business. This session will demystify retail store expenses and help the retailer gain a better understanding of bench marks and how these expense line items on paper really matter in the big picture of the stores sustainability and livelihood.

2:30P-3:30P Meeting Room 3

Jeff Harbaugh

Market Watch Columnist

A Business Model for a One Season Business, Thoughts on the Omni Channel, Notes on the Economy, and Lessons in Problem Solving from Genghis Khan

Since 1995, in his Market Watch column, Jeff has tried to identify industry trends and tell you how to profit from them. In this presentation he’s going to relate the economy to the only business model that will work for a highly seasonal business and speculate a bit on the impact of the internet. The two are closely related. As always, Jeff may tell you some things you don’t want to hear, but that will make you think.

3P-4P Meeting Room 1

Dan Smink & Dan Stratford

C1 Partners

Social Branding: How to manage, maintain and grow your small business through social media

Social media continues to become more important for creating communities around your business as well as improving rankings in search engine results. Learn from a forum of social media experts that will discuss the key points of how you use social media in your daily work to help increase your company's growth.

3P-4P Meeting Room 2

Dan Holman, Dan Jablons, Scott Smith, David Wechsler

The Wealthy Retailers secrets to Cash-flow and Profit

Making money in any retail business is a formula. This session captures many areas of the Wealthy Retailer series and explains how to bring positive change to your business using simple tools and practices. From truly understanding your customers motivation to buy and matching that with accurate forecasts to buy with complete confidence that your are meeting your customers demand.

3:30P - 4:30P Meeting Room 3

Issa Sawabini

Fuse

Separating Fact from Fiction: Teen and Millennial Media & Retail Habits

Fuse, a youth marketing agency, often receives inquiries about the media consumption trends of teens and Millennials. We use Fuse Source (with 7,500 panel participants), along with other research, to query participations in our online panels about their specific habits and we can gear this topic specifically to the snowsports industry. This session would provide key insights to reach Millennials and real life case studies.

4:30P-5:30P Meeting Room 1
@IssaSawabini
/fuse
@fuse_marketing
/FuseLLC

Mike Lewis

Zeal Optics

#InstaRevolution: Growing Your Audience and ROI with Instagram

Snowsports industry veteran Mike Lewis started snowboarding before it was cool then road the wave from shop manager, to freelance writer to editor in chief of TransWorld Business before joining ZEAL Optics, where he handles all things digital, social, and athlete focused.

4:30P-5:30P Meeting Room 2

Amy Purdy

Reception & Keynote

Currently the top ranked adaptive snowboarder in the U.S., a three-time World Cup Para-Snowboard winner and 2014 Bronze Medalist. Three days after winning her bronze, Amy became a breakout star and runner-up on ABC’s Dancing with the Stars.

5:30P

Jeff Harbaugh

Market Watch Columnist, Jeff Harbaugh & Associates

Read Full Bio

"Jeff has been active in the action sports/outdoor/youth culture industry since 1991 as a manager, consultant, analyst and investor. He received his MBA in finance and international business from the Wharton School and spent some years in international banking, corporate development, consulting and turnaround management. In 1991, he walked into Nitro Snowboard’s U.S. distributor in a three piece suit.

The suit lasted about a day and a half. As Nitro’s President, Jeff helped to rationalize the company, raise some capital and ultimately sell it. In the process, he met then Transworld President Brian Sellstrom who suggested he write an article for Transworld Snowboarding Business. That article evolved into the well-received Market Watch column that has run continuously since 1995.

As a consultant working with industry companies with issues of transition, an analyst, and an observer of industry trends Jeff has tried to keep retailers and brands ahead of the curve so that they could make inevitable industry evolution work for them. At the peak of the snowboarding industry in the mid-90s, he explained what the trends in the industry would be as it matured and consolidated.

In 2002, he warned the skateboard industry that decks from China were happening and would fundamentally change the industry. As early as 2004, he was recommending that retailers focus on inventory turn and gross margin dollars rather than sales growth and gross margin percentage. In 2008, he said that the debt caused recession was going to impact the industry for a long time, and that the large sales increases the industry had become used to were going to be hard to achieve. He suggested that growth in profitability would require a focus on expense management, and inventory and distribution rather than sales growth.

By 2010 he was highlighting the relationship between good systems and successful brand positioning and management. He sees inventory management and distribution as critical to brand building. Around 2012 he started suggesting that an industry with limited product differentiation would be a hard place for public companies that require regular quarterly revenue growth to compete. Currently, he’s wondering what, exactly, “omnichannel” means and how ecommerce and brick and mortar sales support or detract from each other. He’s made what now seems the fairly obvious point that incremental sales generated by ecommerce activities have to more than pay for the cost of those activities to make be considered successful."


Scott Smith

CMO, Interbrand Design Forum

Read Full Bio

Scott Smith has worked with retailers for over 20 years on the sales floor through all levels of retail management, operations, and marketing.

Scott is available to work with independent and large brand retailers across Canada. Having worked with numerous retail businesses, Scott has a wealth of knowledge and experience with startup project management, inventory control strategies, marketing and social media programs, as well as being an industry leader in utilizing retail technology specific to the retail environment. Gaining many years of experience with top performing independent retailers added to his affiliation with Management One®, Scott brings a true passion and dedication empowering retailers to succeed.


Dan Holman

Retail Scientist & Ambassador, Canadian Retail Solutions

Read Full Bio

Dan joins the CRS Consulting Team having spent the better part of 25 years in the retail and service industries.

Specializing in marketing & business development, inventory planning, operations and customer driven sales management, Dan has a true passion and very solid understanding of what it takes to be successful in retail. Dan is returning to consulting after spending the last 16 years in senior management roles with multi-store, home fashion retailers. In his years as a retail leader Dan has been heavily involved in every aspect of growing and nurturing stores to maximize profitability.


Dan Jablons

President, Retail Smart Guys

Read Full Bio

Dan Jablons of Retail Smart Guys worked in retail while attending the Ohio State University, where he graduated with a Bachelor of Science in Marketing and Production. He has worked with retailers such as Wal-Mart, Target, JC Penney, American Apparel, Betsey Johnson, Donna Karan, Jimmy Choo, Charles David, Diesel, Oakley, Tumi, Hollywood Bowl, and many others.

He has worked for a clothing manufacturer where he piloted vendor-managed inventory programs, a leading point-of-sale provider (where he installed systems and provided merchandising help to retailers, large and small) and internet marketing (where he helped retailers establish a presence on the web.)

In addition to his vast retail background, Dan also has a background in improvisational theatre. He has performed with comedy troupes all across the USA and recently appeared on Curb Your Enthusiasm. Dan combines his extensive knowledge of retail with his comedy skills to become one of the industry's most popular speakers. He has spoken at Magic, at local municipal and trade show events, and many other venues.


David Wechsler

Business Consultant & Executive Coach, SMBs

Read Full Bio

David is an accomplished hands-on" expert and entrepreneur with more than 25 years of demonstrated success leading organizations and management teams through initial start-up, transition, and growth.

David has a proven history of generating positive financial results for owners and retailers with a commitment to building strong staff / customer satisfaction and customer retention through an extraordinary store experience.

David has a broad range of business experience that spans the retail, hospitality, sports, tourism entertainment and consumer goods and services sectors. He's honed his skills over the years with tenures from Wall St., Madison Avenue and Silicon Valley to local independent retail stores. His passion is to help independent retailers and other business owners navigate the roadblocks encountered in building a profitable business and craft a straighter line to success. David holds a BS in Economics and Sociology from Hobart College.


Devin Howells

Owner, Swarm, LLC.

&
Philip Matthews

Attorney, JP Webb

Read Full Bio

With over 2 decades experience working as an in-house, freelance, and agency designer, Devin has mastered the craft of listening. Design is all about understanding client needs, both explicit and implicit, and Devin knows how to extract the nuance necessary for good design.

With this skill he has successfully created and managed brand identities for companies both established and new. His experience extends from logo design, ad campaigns and trade show booths to complex UX design for websites and apps.

Philip Matthews is currently an Attorney with the JP Webb in Salt Lake City. His primary focus is on brand protection, trademarks, copyrights and licensing.

Philip spends most of his time counseling clients on how to reduce their risk of intellectual property infringement while maximizing their intellectual property protection. This practice includes acquiring, licensing, and selling trademarks, copyrights, and trade secrets on both a national and international level, including acquisition of non-traditional trademarks for clients such as certain colors, product arrangements, and product shapes.

Some of Philip’s greatest accomplishments include management of over 200 trademarks in the United States, prosecution of trademarks in over 40 countries, and successful defense and enforcement in many infringement matters. Philip is originally from Portland Oregon and attended the University of Utah where he received his Bachelors Degree in Political Science and Economics graduating on the Dean’s List, and later attended Gonzaga University School of Law in Spokane Washington on a merit scholarship.


Brad Montgomery

Motivational Speaker

/bradlaughs
@bradmontgomery

Read Full Bio

Brad Montgomery is a very funny guy with a serious message....about happiness. He has spent the last quarter of a century teaching organizations how to use happiness to improve their bottom line.

After getting his start as a corporate comedian and magician, Brad now speaks to corporations and associations who need a lift, bringing laughter & magic blended with a simple yet powerful message about creating more humor and happiness in our lives. Brad has earned his Certified Speaking Professional designation, which is the highest earned award from the National Speakers Association. (Fewer than 7% of speakers worldwide have earned the CSP.) Corporate clients include Microsoft, Kraft, Proctor & Gamble, Lockheed Martin, IBM, the DOD, and HP. Dozens of associations have also praised Brad’s work including the Alzheimer's Association, the Utilities Service Alliance (a nuclear energy association), and the California Teachers Association.

Brad joined John Gray (of Mars/Venus fame) and Mark Victor Hansen (of Chicken Soup renown) to write Mission Possible. He has also co-authored, produced and published Humor Me: America’s Funniest Humorists on the Power of Laughter, as well as Humor Us: America’s Funniest Humorists on the Power of Laughter. Brad lives in Centennial, Colorado with his wife and three kids. Although he is proud of his many awards and national credits, he’s convinced that his best feats so far are his kids."


Sean Roylance

President, Rain Retail

Read Full Bio

Sean Roylance is the President of Rain Retail. Previously he was the VP of Marketing at Infiniti Corporation after working as the VP of Development at Podango.

Sean has a degree in Computer Science from BYU, 17 years of internet development experience, and over 13 years of internet marketing experience. To date, Sean has worked with over 1,300 businesses to help them improve their online presence and performance. Rain specializes in providing a seamless website & point-of-sale solution for Ski Shops and other specialty retailers.


Issa Sawabini

Partner, Fuse

Read Full Bio

Issa is widely considered one of the foremost marketing experts in action sports and related teen and young adult culture. He oversees all service areas at Fuse and specializes in the development and execution of clients' teen and young adult targeted marketing strategies.

In the past decade, he has worked to develop successful teen and young adult marketing strategies for over 50 mainstream and endemic brands including Mountain Dew, Amp, SoBe, Harley-Davidson, Yahoo, NBC, Universal Studios, Motorola, Ford, Burton Snowboards, Quiksilver, Converse, Discover Card, Gatorade and MasterCraft. Issa is frequently sought out by media for action sports, snowsports teen and young adult oriented marketing stories including outlets such as the Wall Street Journal, National Public Radio, Forbes, Sports Business Journal, PR Week and Ad Age. He is a participant in USA Today’s Small Business Panel and a regular speaker at industry conferences including Action Sports Retailer, SIA, Promo Live and Sports Summit.

Issa's professional experience is directly related to his personal passion - he is a well-known DJ, who has appeared at clubs and action sports events. His sports interests include snowboarding, wakeboarding, surfing and mountain biking."


Dan Smink

C1 Partners

/C1Partners
@c1partners
/c1-partners
/c1partners
+C1partners-inc

Read Full Bio

Dan founded C1 Partners after seeing small businesses' growing need for digital marketing support. He came to Colorado after finishing his MBA at Georgetown University to lead the strategy and marketing efforts for large healthcare providers such as Centura and multinational medical device companies such as Covidien, McKesson and Thermo Fisher. In his most recent client-side role, Dan led Covidien's Global Market Strategy effort for its abdominal surgery market, finding ways to expand the business from $200 million to $1 billion.

Dan is also active in his community, where he has led the Board of Directors of multiple non-profit organizations. As chairman of MHCD, a healthcare services company, Dan’s leadership and strategic guidance helped grow the organization from $25 million to $50 million in less than three years, and returned the company to profitability. Dan’s client-side experience represents significant work across companies ranging in size from less than $1 million to greater than $40 billion, where he has led efforts to resolve his client’s problematic business situations and return them to growth.


Dan Stratford

C1 Partners

/C1Partners
@c1partners
/c1-partners
/c1partners
+C1partners-inc

Read Full Bio

Dan is a veteran digital marketing strategist, holding an advanced individual Google Adwords certification since 2006. Dan has developed and implemented a full range of digital marketing strategies including social media, Search Engine Optimization, local SEO, email marketing and Pay-Per-Click campaigns for many types of local, national and international companies. Dan has hands-on experience in multiple industries, including: healthcare, manufacturing, ecommerce, retail, B2B, B2C, technology, telecommunications, beauty, oil & gas, real estate, insurance, sports & leisure, travel, non-profit, and legal-just to name a few. Dan founded Integrity Internet Consulting in 2006, and has consulted in house for LexisNexis and Dex Media.

Dan is proud of the fact that he is very focused on the success of his clients. He believes that when he helps his clients grow their businesses and meet their goals everyone wins. This focus drives him to do what is right for his clients on a day-to-day basis.


Mike Lewis

ZEAL Optics

/ZealOptics
@zealoptics
/zealoptics

Read Full Bio

Snowsports industry veteran Mike Lewis started snowboarding before it was cool then road the wave from shop manager, to freelance writer to editor in chief of TransWorld Business before joining ZEAL Optics, where he handles all things digital, social, and athlete focused.

Amy Purdy

Motivational Speaker, 2014 Paralympic Medalist, Actress, Author

@AmyPurdyGURL

Amy Purdy talks about the power of imagination. She explains how our lives are not determined by what happens to us, but by the choices we make.

Imagination allows us to push off of obstacles, to move beyond our circumstances, to create and constantly progress. Amy Purdy has been through hardships that most of us will never face -- or can even fathom. But what makes her story so incredible is not that fact that she lived a ""normal"" childhood and spent her high school years as a passionate artist and snowboarder, then traumatically lost both her legs at age 19, but how she has persevered, taking implausible challenges and rising above them.

Today, Amy remains an avid snowboarder and one of the top ranked adaptive female snowboarders in the world. Amy also spends a great deal of time helping others; specifically those with physical challenges get involved with snowboarding, skateboarding, wakeboarding and other action sports through the organization she co-founded Adaptive Action Sports. Challenging herself while making a positive impact on the world is a true testament to Amy's spirit."

The Power of Imagination

5:30P-7:30P Mile High 3BC

Amy Purdy talks about the power of imagination. She explains how our lives are not determined by what happens to us, but by the choices we make. Imagination allows us to break down borders, to move beyond our circumstances, to create and constantly progress.

Reception


Lobby

Canadian Retail Solutions

General

When the whole industry gets together, you know there will be a ton to do. SIA will keep track of all of the parties and events happening around Denver. Stay tuned for more details.


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest