Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO
Registration will open in October

Industry + Intelligence - #SIAintel

Welcome Schedule & Seminar Details Speaker Bios Supporters

Free day of seminars, keynote speakers and inspiration returned to kick off the 2016 SIA Snow Show with energy and optimism. Thank you to everyone involved who helped make it a success!

INDUSTRY + INTELLIGENCE prepped the entire industry for the 2016 SIA Snow Show with day-long educational offerings, market intelligence, networking opportunities, keynote speakers and social gatherings.

The industry day hosted nearly 20 sessions covering five core intel tracks – State of the Industry, Manufacturing and Production, Business Development, Marketing & Social Media, and the Specialty Retailer Series. INDUSTRY + INTELLIGENCE also features Malakye’s annual Shmooz job fair.

See the full 2016 Snow Show Seminar Schedule Here.
The 2017 schedule will be posted in the fall. 

Core Intel Tracks

  • State of the Industry
  • Manufacturing and Production
  • Business Development
  • Marketing & Social Media
  • Specialty Retailer Series
  • Featured SIA + NSAA Joint Session

Full Day Offer

  • Product Category Research by SIA’s Director of Research, Kelly Davis.
  • Immersion Sessions: retail business, social marketing, brand production and sales
  • Lunch Keynote
  • The Shmooz: The industry’s job fair
"I found the whole day very useful! I’m extremely happy that the seminars are all in one day now, and the lunch is really good too!" Rick Pasturczak, owner, Alpine Accessories Lake Hills, IL
“Industry + Intelligence is huge. SIA has always done great seminars, but during the Show it’s so hard to attend and do everything. To do this the day before is awesome - I’m super stoked.” Jon Easdon, owner, Blindside Snowboard Shop, Colorado Springs, CO
Who Should Attend
The snow sports market is fueled by innovation, ideas and inspiration.

It’s a fast moving industry and the right insight, data and intelligence can help you stay ahead. Whether you are a specialty retailer, brand manager, company principal, sales rep or industry professional, this kickoff day at the SIA Snow Show is structured to invigorate you and your staff. Find the sessions that match your interests and business objectives and we’ll take it from there.

Cost to Attend and What’s Included.

Industry + Intelligence is free to all registered Snow Show Attendees. Just arrive at the Convention Center with your Show badge.
-Lunch, Immersion Sessions, Seminars, Reception and Keynotes are all included.

9A – 10:30A Category Overview:

Hardgoods – Alpine & Snowboard

9:30A – 10:30A Separating Yourself from the Pack

How Branding Can Help Advance Your Business Goals

10:30A – 12P Category Overview:

Softgoods – Apparel and Accessories

11A – 12P Avoid a Biff; Protect Your IP!

The Basics You'll Need from A to Z

11A – 12P Driving Product Performance

How to Best Use Product Managers

11:30A – 3P Shmooz

Industry Job Fair

1:30P – 2:30P Know Your Customers to Keep Your Edge Online


1:30P – 2:30P Trade Secrets!

What are Other Retailers Doing To Be Successful?

2P – 5P The Shmooz

Industry Job Fair and Networking Event

3P – 4P Like, Follow, Blog or Tweet

Picking Effective Consumer Research (Fielding) Strategies

3P – 4P WINNING@RETAIL


4:30P – 5:30P Accurately Sizing the Snow Sports Market


4:30P – 5:30P TRENDS in STYLE, SNOW SPORTS & CULTURE


4:30P – 5:30P Sport Product Management: The Race for Sustainable Innovation.


4:30P – 5:30P Facebook Marketing Tactics for 2016

9A-10:30A Meeting Room 1

Kelly Davis, SIA

Category Overview – Hardgoods (Alpine & Snowboard)

The Hardgoods and Softgoods seminars will include presentations and discussions about retail sales and about snow sports consumers. Seminar participants will walk away with vital information about key market and consumer trends.

We will review early-season retail results including sales trends by category and region, best sellers, and likely outcomes at retail for the remainder of the 2014/2015 season.

SIA Research will present initial findings of the Downhill Consumer Intelligence Project; what the study has uncovered about participants and potential participants and what we will need to do to grow our participant base and sales in the snow sports market.

The presentations will include detailed consumer data relevant for both hardgoods and softgoods categories including historical trends in the snow sports consumer base, detailed demographic and psychographic data in key regions like Southern California, Boston, Denver, Washington, D.C., Dallas, and Chicago, and key consumer trends that are likely to have significant impacts on the snow sports market now and in the future.


9:30A-10:30A Meeting Room 3

Peter Malen Jr, Workman Nydegger, PC

Don’t Let Someone Else Poach Your Line – Strategies for Defining and Protecting Your Brand

The session will provide thoughts on points to consider when developing a branding strategy. The session will also include ideas on how to develop and implement a branding strategy. Finally, the session will address monitoring and enforcement as they relate to the branding strategy.


10:30A-12P Meeting Room 1

Kelly Davis, SIA

Category Overview – Softgoods (Apparel & Accessories)

The Hardgoods and Softgoods seminars will include presentations and discussions about retail sales and about snow sports consumers. Seminar participants will walk away with vital information about key market and consumer trends.

We will review early-season retail results including sales trends by category and region, best sellers, and likely outcomes at retail for the remainder of the 2014/2015 season.

SIA Research will present initial findings of the Downhill Consumer Intelligence Project; what the study has uncovered about participants and potential participants and what we will need to do to grow our participant base and sales in the snow sports market.

The presentations will include detailed consumer data relevant for both hardgoods and softgoods categories including historical trends in the snow sports consumer base, detailed demographic and psychographic data in key regions like Southern California, Boston, Denver, Washington, D.C., Dallas, and Chicago, and key consumer trends that are likely to have significant impacts on the snow sports market now and in the future.


11A-12P Meeting Room 2

Kathleen Brown and Lisel Ferguson, Partners and Co-leaders of the firm’s Sports and Active Lifestyle Practice with Procopio

Avoid a Biff; Protect Your IP! The Basics You'll Need from A to Z

Intellectual property (IP) rights can be the most valuable assets that a company has, but often times they are not adequately protected. Identifying and protecting your company’s IP is imperative for raising funding and for the future success of your company. This presentation will give you a basic understanding of the different types of IP protection, how to identify IP rights, and how to protect IP rights through patents, trademarks, copyrights and trade secrets. We’ll also address common mistakes to avoid in regard to protection of your company’s IP rights.


11A-12P Meeting Room 3

Pete Frickland, Concurrent PD & Lynette Seebohm, Concurrent Strategies

Driving Product Performance: How to Best Use Product Managers

Product Managers (PMs) pilot the future of a company’s product line offerings. Clarifying their roles and carefully integrating them into the operation of an organization dramatically increases their value and effectiveness. This seminar will help clarify your understanding of what Product Managers do and how to best use their talents.


11A-12P Meeting Room 4

Craig Randall, Verde Brand Communications

What to do with your retail customers in the off season?

So what happens to the momentum you built from November to April when backcountry skiing and other winter pursuits were all that mattered to your customers and helped build awareness and enthusiasm? Don’t let all the hard work become just a one-time effort. Here are tips based on our experience helping clients in seasonal sport-specific categories.


12P-1:30P Ballroom

Keynote Speaker: Bryan Johnston, VP of International Marketing, GoPro

A Million Warren Millers: How Digital Media is Revolutionizing Winter Sports

In this talk, keynote Bryan Johnston, Vice President of International Marketing at GoPro, highlights how short form content and the democratization of video production has created a grassroots explosion in the promotion of the winter sports industry. Additionally, Chris Davenport will join Bryan on stage to lead a dynamic Q&A discussion. Complimentary light lunch provided.


1:30P-2:30P Meeting Room 1

Michael Berry, NSAA

NSAA State of the Industry: 2015/16

Join Michael Berry, President of the National Ski Areas Association, for a review of the current state of the snow sports industry. This session will cover snow sports demographics, financial performance metrics, visitation trends, and operational best practices.


1:30P-2:30P Meeting Room 2

Jay Atkinson, Blue Acorn

Know Your Customers to Keep Your Edge Online

Optimizing your site, that is, enhancing its design and functionality to better meet the expectations of your customers, can be accomplished in a number of ways with a wide variety of technologies, but what it all comes down to is this: By giving each individual customer - or type of customer - an online experience that is tailored to them and free of friction, you will turn more shoppers into customers, retain more of those customers, and make them love your brand. In this session, you’ll learn about the types of tools used to better understand your customers, the ways in which these insights can be applied throughout the customer journey, and how such tools can be used together to deliver the best experiences possible for your customers.


1:30P-2:30PMeeting Room 3

Issa Sawabini, Fuse

Understanding & Marketing to Gen Z: Creating a Vision to Reach Your Future Consumer

As these consumers are born from 1995 to the present, this presentation will focus on Gen Z teens, ages 13 – 18 year old. This would include Who is Gen Z, purchase power, psychographics, how to market to them and how they differ from Millennials.


1:30P-2:30P Meeting Room 4

Dan Jablons, Management One

Trade Secrets! What are Other Retailers Doing To Be Successful?

Not every retailer is suffering in this economy. There are many that are actually very profitable and have great cash flow. In this economy, now is the time to get a competitive edge and increase market share. Discover the industry secrets that successful retailers know, and learn how to implement these changes into your business to find better cash flow, better profitability, and more fun at your stores.


2P-5P Grand Concourse

Malakye.com

The Shmooz - Industry Job Fair and Networking Event

The Shmooz returns to the 2016 SIA Snow Show where job seekers meet face-to-face with industry suppliers, resorts and organizations. Hosted by Malakye.com and SIA, this snow industry job fair is the premiere hiring event of the year. It is free for both exhibitors and attendees.   


3P-4PMeeting Room 1

Nate Fristoe, RRC

An Exploration of the Evolving Snow Sports Consumer

After over 30 years of developing a product and resort experience tailored to the needs of the baby boomer, resorts are now adapting to the very different preferences and participation patterns of a younger generation. This session will focus on key findings from recent research designed to provide actionable guidance on adapting to this new market.


3P-4PMeeting Room 2

Greg Zakowicz, Bronto Software

Key Lifecycle Marketing Tactics That Drive Revenue

Go beyond batch-and-blast email marketing to speak to customers and prospects in the most timely, targeted and relevant way possible using lifecycle marketing. Speaking to contacts based on where they are in their relationship with you and on actions they’ve just taken will drive higher engagement, better relationships, increased ROI and new revenue.


3P-4P Meeting Room 3

Pete Frickland, Concurrent PD & Lynette Seebohm, Concurrent Strategies

Like, Follow, Blog or Tweet: Picking Effective Consumer Research (Fielding) Strategies

Learn how to conduct consumer market research using your social media toolkit. Hear how to generate a confluence of consumer research and consumer engagement using real-world examples. It’s easy and effective to conduct consumer market research using your social media toolkit. This seminar will describe how to conduct effective product development market research using readily available social media tools.


3P-4P Meeting Room 4

Dan Holman, Management One

WINNING@RETAIL

Join Dan Holman as he reveals a 12-step program to creating a healthier retail environment; maximizing revenue with more satisfied customers, an inspired sales team driven by results, an inventory that produces cash and ultimately allows you to Win at Retail.


4:30P-5:30P Meeting Room 1

Kelly Davis, SIA; Nate Fristoe, RRC

Accurately Sizing the Snow Sports Market

A comparative analysis of the research and tools SIA and NSAA use to estimate the size and characteristics of the snow sports market in the U.S. Learn how you can use these various research tools to get a clearer view of your market.


4:30P-5:30PMeeting Room 2

Jessica Kaplan, Style & Trends Consultant

TRENDS in STYLE, SNOW SPORTS & CULTURE

SIA attendees can learn more about the snow sports industry in Denver this year with Trend Consultant and Writer, Jessica Kaplan. Jessica will focus on various overarching trends with key points that shine a specific light on fashion, style and cultural movements both inside and outside the worlds of skiing and snowboarding.


4:30P-5:30PMeeting Room 3

Ellen Schmidt-Devlin, Sports Industry Veteran and University of Oregon Sports Product Management Program Director

Sport Product Management: The Race for Sustainable Innovation

The Sports Product Management leadership at the University of Oregon explores how sustainable innovation is changing the sports product landscape. Trends, best practices, and ways to remain competitive will be discussed.


4:30P-5:30P Meeting Room 4

Sean Roylance, Rain Retail

Facebook Marketing Tactics for 2016

The evolution of Facebook’s news feed is changing the way we reach our customers. We’ll examine organic posts vs groups vs paid ads and discuss how Facebook fits in to your internet marketing mix. Come learn the latest tactics to effectively market on Facebook and increase sales.

Jay Atkinson

Blue Acorn

Read Full Bio

Jay Atkinson is the director of eCommerce optimization at Blue Acorn, an eCommerce agency that focuses exclusively on the design, development, and optimization of eCommerce sites for brands and retailers. With a background in omni-channel commerce and brand development, Jay brings over 15 years of experience in graphic design, eCommerce web design, usability, and web technologies to his role at Blue Acorn. Over his career, Jay has worked with clients like Sony, Harley Davidson, Tumi, and many others. Jay now helps Blue Acorn’s clients achieve their goals of presenting a unified brand image and finding continued success across all channels.


Kathleen Brown

Partner and Co-leader of the firm’s Sports and Active Lifestyle Practice with Procopio

/ProcopioLaw
@ProcopioLaw

Read Full Bio

Kathleen is co-chair of Sports and Active Lifestyle Practice Group. She has extensive international experience in the practice of patent, trademark and copyright law for businesses, products and services of all kinds. Her practice encompasses US and foreign trademark opposition and cancellation proceedings, infringement matters and patent, trademark and copyright litigation and anti-counterfeiting, in China, Eastern Europe and worldwide. She has in-depth expertise in a broad range of sectors including financial services, food and beverages, consumer products, transportation systems, fitness equipment, technology and action sports products and services. Kathleen provides strategic product portfolio management for clients including worldwide trademark monitoring to identify conflicting applications and potential counterfeiting and infringement, identification of the potential financial impact and then prioritizing appropriate enforcement actions.


Lisel Ferguson

Partner and Co-leader of the firm’s Sports and Active Lifestyle Practice with Procopio

/ProcopioLaw
@ProcopioLaw

Read Full Bio

Lisel is co-chair of Procopio’s Sports and Active Lifestyle Practice Group. Her practice focuses on patent, trademark and copyright prosecution worldwide, and intellectual property litigation throughout the US. Lisel has handled matters involving computer hardware and software, sporting goods, apparel, the Internet, entertainment, medical devices, agricultural products and services and consumer goods. She is admitted to practice before all the Federal and State Courts in California, the US Court of Appeals, the US District Court of Colorado, the US District Court of Arizona and the US District Court of Utah, as well as Federal Circuit Court.


Pete Frickland

Concurrent PD

Read Full Bio

Since the mid ‘70’s, Pete has been involved in developing new and improved products and driving them to market. Beginning with build-to-print composite aerospace components, he graduated to one-off build-to-spec deep space and terrestrial applications at CalTech/JPL. From there, he moved to Seattle to head consumer-driven product development at Cascade Designs. During his 20 years at Cascade, he oversaw the integrated growth and development of several well-known product-driven outdoor brands, including Therm-a-Rest, MSR, SealLine, Platypus, PackTowl and Tracks. Along the way, he was instrumental in the development and commercialization of hundreds of new products.

For the past 9 years, Pete has been an independent consultant specializing in the application of pragmatic product development management processes, methods and tools that have proven themselves to be effective at getting more of the right products to market, faster, and with fewer resources.


Dan Holman

Management One

Read Full Bio

Dan has spent 25 years in the retail and service industries. Specializing in marketing & business development, inventory planning, operations and customer driven sales management. He is an award winning business coach with a proven understanding of what it takes to be successful as an entrepreneur. Dan spent 16 years in senior management and ownership roles with multi-store, home fashion retailers before joining Canadian Retail Solutions in 2013. As their Director of Retail Planning he works with clients coast to coast in Canada and throughout the US representing hundreds of retail categories. He is the co-creator and facilitator of the Wealthy Retailer Series – a successive in-depth look at key areas for growing and nurturing stores to maximize their profit potential.


Dan Jablons

Management One

Read Full Bio

Dan Jablons worked in retail while attending the Ohio State University, where he graduated with a Bachelor of Science in Marketing and Production. He has worked with retailers such as Walmart, Target, JC Penney, American Apparel, Donna Karan, Jimmy Choo, Charles David, Diesel, Oakley, Tumi, Hollywood Bowl, and many others. He has worked for a clothing manufacturer where he piloted vendor-managed inventory programs, a leading point-of-sale provider (where he installed systems and provided merchandising help to retailers large and small) and internet marketing (where he helped retailers establish a presence on the web.) In addition to his vast retail background, Dan also has a background in improvisational theatre. He has performed with comedy troupes all across the USA, and recently appeared on Curb Your Enthusiasm. Dan combines his extensive knowledge of retail with his comedy skills to become one of the industry's most popular speakers. He has spoken at Magic, at local municipal and trade show events, and many other venues.


Bryan Johnston

VP of International Marketing, GoPro

Read Full Bio

Bryan Johnston is the Vice President of International Marketing at GoPro where he is responsible for overseeing the company’s global advertising and marketing. He joined the company in 2015 with more than 20 years of experience in sports, working previously as the CMO for the Ultimate Fighting Championship organization, the Vice President of Marketing for Burton Snowboards and the Vice President of North American brand management for Adidas-Salomon.

Jessica Kaplan

Style & Trends Consultant

Read Full Bio

A mountain girl since childhood, Jessica Kaplan has turned her love of the outdoors into a career spanning two decades, working with giants in sports, fashion, entertainment and media. Skiing since the age of five, Jessica took every chance to get on snow. And when she finally learned how to snowboard at 18, it changed everything; spending her college years selling snowboards in New York City. After graduation, Jessica moved to Lake Tahoe, California riding 100+ days a season for two inspiring years – coming back to the East Coast only after landing highly competitive sales and marketing positions with Burton Snowboards and later with OBEY Clothing and WeSC.

Jessica slowly shifted gears and parlayed her expertise into writing gigs for various publications including: Blackbook, The New York Times, Spin, AOL Music, Nylon and Psychopedia.com. By 2009, Jessica began another five year time period as Active Editor, Team Lead, for Stylesight — which is now WGSN — the industry-leading content and technology provider for style, fashion and trend. As a senior member of the editorial team, Jessica covered trend in the Active Market from a global vantage point. Jessica embraced a variety of content, from athlete and brand profiles to trend direction for specific sport markets. Her prowess additionally took her to cover street style fashion and athletes’ looks at Coachella, the Burton US Open of Snowboarding, US Open of Tennis, The New York City Marathon, Wanderlust, US Open of Surfing and Quiksilver’s 40th Anniversary in Paris. Jessica’s vast knowledge of outdoor equipment and apparel also put her on the global trade show circuit, covering AGENDA, SIA, Interbike, ISPO and Outdoor Retailer.

Taking the reins under her own direction during the fall of 2013, Jessica now focuses her efforts in contributing to various publications including most recently with Footwear News, along with her own platform. www.JessicaKaplanonline.com. Jessica additionally partners with a select group of clients in creative services – offering expert guidance in trend along with marketing and brand direction.

Jessica Kaplan lives and works in New York City.


Malakye.com

 

Read Full Bio

Hosted by Malakye.com and SIA, The Shmooz returns to the 2016 SIA Snow Show where job seekers meet face-to-face with industry suppliers, resorts and organizations. To participate in the snow industry’s job fair, contact Chad Mihalick at Chad.mihalick@malakye.com


Peter Malen, Jr.

Workman Nydegger, PC

Read Full Bio

Areas of Focus: STRATEGY: Development and implementation of intellectual property (IP) protection strategies for US and foreign clients. SECURING CLIENT RIGHTS: preparation/prosecution of US and foreign patent and trademark applications. OPINIONS OF COUNSEL: preparation of opinions concerning validity, infringement and freedom to operate. DILIGENCE; due diligence investigations. TRANSACTIONAL; licensing. OTHER: trade secrets counseling; infringement investigations. FOREIGN: advance client rights with assistance of foreign counsel in foreign jurisdictions including Europe, Japan, China, Taiwan, Korea, India, Brazil, Chile, Australia, Mexico, and South Africa. PORTFOLIO MANAGEMENT; management of client IP portfolios ranging in size from a single patent to 900+ patents.


Craig Randall

Verde Brand Communications

Read Full Bio

A voracious reader and media junkie, Craig’s always watching for what’s next with content and how it’s consumed. He is steeped in traditional PR execution, formerly managing accounts in the bike, consumer tech, and active lifestyle markets. Today, Craig leads Verde’s digital strategy division, where he integrates traditional strategies with innovative digital marketing. Out of the office, Craig runs to the summits of big mountains and suffers most fall and winter weekends in the competitive Boulder cyclocross scene.


Sean Roylance

Rain Retail

Read Full Bio

Sean Roylance is the President of Rain Retail. Previously he was the VP of Marketing at Infiniti Corporation after working as the VP of Development at Podango. Sean has a degree in Computer Science from BYU, 18 years of internet development experience, and over 14 years of internet marketing experience. To date, Sean has worked with over 1,300 businesses to help them improve their online presence and performance. Rain specializes in providing a seamless website, point of sale, and rental management system for Ski Shops and other specialty retailers.


Issa Sawabini

Fuse

@IssaSawabini
@fuse_marketing
/Fuse
/Sawabini
/Fuse

Read Full Bio

1. At Fuse he oversees all client service areas and specializes in the development and execution of clients' youth targeted marketing strategies. In addition he supervises Fuse design and digital services working to guide brands in the credible development of youth-focused creative, content and social media outreach.

In the past decade he has worked to develop successful youth marketing strategies for over 50 brands including Mountain Dew, SoBe, Harley-Davidson, Yahoo, NBC, Universal Studios, Motorola, Ford, Burton Snowboards, Quiksilver, Converse, Discover Card and Cartoon Network.

In 2009 Sports Business Journal named Issa to its annual 40 Under 40 list honoring the 40 most influential executives in sports under 40 years old. Other recognition includes the Event Marketer Magazine Grand Ex Award, Bulldog Reporter PR Agency Of The Year and annual selection to the Promo 100. Additionally Outside Magazine has named Fuse one of the top 50 places to work in the country.

Due to his youth culture and marketing experience, Issa is frequently sought out by media for youth oriented marketing stories including outlets such as the Wall Street Journal, Forbes, NPR, PR Week, Ad Age and is a participant in USA Today’s Small Business Panel. He is also a regular speaker at industry conferences including Action Sports Retailer, Promo Live and Sports Summit.

Issa's professional experience is directly related to his personal passion - he is a well-known DJ, regularly appearing at clubs and events in the North East. His sports interests include snowboarding, wakeboarding, surfing and mountain biking.

Specialties: Action sports, music, fashion, youth culture, youth marketing, event marketing, brand strategy, endorsements, print design, web design, web development, PR, promotional products, guerrilla, buzz, influencer and nightlife marketing.


Lynette Seebohm

Concurrent Strategies

@ConcurrentPaths

Read Full Bio

Lynette has more than 20 years of market research, strategic, operational and financial planning in organizations ranging from 20 to more than 5000 employees. Her interests include exploring the analytics of competitive space, understanding consumer needs, and creating super-charged employee engagement that delivers new insights, dynamic business tools, and business analytics that lead to success. Engaging strategic line planners, designers and product or program development managers is her area of expertise.

Before founding Concurrent Strategies she worked as a Senior Consultant at Concurrent Product Development where she developed new approaches for consumer segmentation studies and functional line plans for small- and mid-sized consumer goods manufacturers. Prior to that she held senior management roles as the Assistant Vice President for Strategic Planning, University of Utah’s Health Sciences group and as the Director of Strategic Planning at the MetroHealth System, a large teaching hospital affiliated with Case Western Reserve University in Cleveland, OH.


Ellen Schmidt-Devlin

Sports Industry Veteran and University of Oregon Sports Product Management Program Director

@UOSportsProduct
/UOSportsProduct

Read Full Bio

Ellen brings over 25 years of experience in Nike leadership positions across the world including postings in the US, Hong Kong, Japan, Thailand, and Korea. Her expertise spans across the supply chain with direct responsibility for product development, merchandising, marketing, and manufacturing. She is guiding the marketplace introduction of new innovative educational and research programs in partnership with leading sport brands across the globe. The Sports Product Management Masters Degree Program began in Fall 2015. To learn more about the program, visit www.spm.uoregon.edu


Greg Zakowicz

Marketing Strategist, Bronto Software

Read Full Bio

Greg Zakowicz is a Marketing Strategist at Bronto Software where he works with commerce-focused clients, offering strategic advice and tactics on how to increase the revenue potential of their email programs. With over 10 years of experience managing marketing programs, Greg brings a wealth of experience in email and online marketing. Greg speaks at ecommerce-related events and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter @WhatsGregDoing.





When the whole industry gets together, you know there will be a ton to do. SIA will keep track of all of the parties and events happening around Denver. Stay tuned for more details.

Industry + Intelligence presented by:

Blue Acorn   Bronto

Blue Acorn is a premium eCommerce agency dedicated to helping retailers and brands achieve superior eCommerce results through data-driven solutions.  We are official partners with some of the best eCommerce technology companies in the world because we know what they can do for our clients.

Today, Blue Acorn works with companies such as SmartWool, Nau, Stio, Chuting Star, Olympus, and others who prefer an eCommerce partner with best-in-class design, development, and optimization capabilities. Visit Blue Acorn.

 

Bronto Software, a NetSuite (NYSE: N) company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Armani Exchange, Timex, Samsonite, Theory and Vince Camuto. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney, New York and Los Angeles. For more information, visit bronto.com.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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