Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Industry + Intelligence - #SIAintel

Welcome Wed Thurs Fri Sat Speaker Bios

Free day of seminars, keynote speakers and inspiration will returned to kick off the 2017 SIA Snow Show with energy and optimism. Thank you to everyone involved who helped make it a success!

INDUSTRY + INTELLIGENCE prepped the entire industry for the 2016 SIA Snow Show with day-long educational offerings, market intelligence, networking opportunities, keynote speakers and social gatherings.

The industry day hosted nearly 20 sessions covering five core intel tracks – State of the Industry, Manufacturing and Production, Business Development, Marketing & Social Media, and the Specialty Retailer Series. INDUSTRY + INTELLIGENCE also features Malakye’s annual Shmooz job fair.

Core Intel Tracks

  • State of the Industry
  • Research
  • Retail Landscape
  • Marketing & Social Media
  • Business Development

Full Day Offer

  • Product Category Research by SIA’s Director of Research, Kelly Davis.
  • Immersion Sessions: retail business, social marketing, brand production and sales
  • Lunch Keynote
  • The Shmooz: The industry’s job fair
"I found the whole day very useful! I’m extremely happy that the seminars are all in one day now, and the lunch is really good too!" Rick Pasturczak, owner, Alpine Accessories Lake Hills, IL

“Industry + Intelligence is huge. SIA has always done great seminars, but during the Show it’s so hard to attend and do everything. To do this the day before is awesome - I’m super stoked.” Jon Easdon, owner, Blindside Snowboard Shop, Colorado Springs, CO
Who Should Attend
The snow sports market is fueled by innovation, ideas and inspiration.

It’s a fast moving industry and the right insight, data and intelligence can help you stay ahead. Whether you are a specialty retailer, brand manager, company principal, sales rep or industry professional, this kickoff day at the SIA Snow Show is structured to invigorate you and your staff. Find the sessions that match your interests and business objectives and we’ll take it from there.

Cost to Attend and What’s Included.

Industry + Intelligence is free to all registered Snow Show Attendees. Just arrive at the Convention Center with your Show badge. 

+ Lunch, Immersion Sessions, Seminars, Reception and Keynotes are all included.

10AM-10:30AM Meeting Room 1

Kelly Davis, SIA

Category Overview: Hardgood (Alpine & Snowboard)

11AM-11:30AM Meeting Room 1

Kelly Davis, SIA

Category Overview: Softgoods (Apparel & Accessories)

The Hardgoods and Softgoods seminars will include presentations and discussions about retail sales and about snow sports consumers. Seminar participants will walk away with vital information about key market and consumer trends. We will review early-season retail results including sales trends by category and region, best sellers, and likely outcomes at retail for the remainder of the 2014/2015 season. SIA Research will present initial findings of the Downhill Consumer Intelligence Project; what the study has uncovered about participants and potential participants and what we will need to do to grow our participant base and sales in the snow sports market. The presentations will include detailed consumer data relevant for both hardgoods and softgoods categories including historical trends in the snow sports consumer base, detailed demographic and psychographic data in key regions like Southern California, Boston, Denver, Washington, D.C., Dallas, and Chicago, and key consumer trends that are likely to have significant impacts on the snow sports market now and in the future.

12PM-12:30PM Meeting Room 2

Panel Discussion

Growing Your Small Business: Tools, Resources & Programs

12PM-12:30PM Meeting Room 1

Jessica Kaplan

TRENDS x Snow Sports x Zeitgeist

In this yearly presentation, SIA attendees can learn more about trends in snow sports with Trend Consultant and Writer, Jessica Kaplan. Jessica will focus on new, overarching trends in 2017 and beyond — key points that shine a specific light on fashion, style and cultural movements both inside the worlds of skiing and snowboarding along with the current world zeitgeist.

1PM-1:30PM Ballroom

Nick Sargent, SIA & Governor John Hickenlooper

Lunch & Keynote: Getting to Growth

2PM-2:30PM Meeting Room 2

Moderated by Jessica Kaplan

Fashion, Design, Innovation: A Panel Discussion with the Industry’s Top Creative Minds

In its first year ever, SIA will host a Fashion and Style panel with key members in snow sports — specifically, the Creative Directors steering brands in style, tone and aesthetic. Trend Consultant and Writer, Jessica Kaplan, will be leading this esteemed group in a discussion about how and why Creative Direction is such a key asset in making brands come to life. Key points include cultural trends within the marketplace, how fashion affects the snow industry and sustainability benchmarks.

2PM-2:30PM Meeting Room 1

Dan Holman, Canadian Retail Solutions

Trade Secrets! What Are Other Retailers Doing To Be Successful?

Unseasonal climate change, increasing vendor competition... Not every retailer is suffering in our environment! There are many that are actually very profitable and have great cash flow. Dan Holman founder of "The Wealthy Retailer " will demonstrate how, now is the time to get a competitive edge and increase market share. A 12 step program to creating better cash flow, better profitability, and more fun at your stores.

2PM-2:30PM Meeting Room 3

Issa Sawabini, Fuse

Millennial Parents And Snow Sports

Millennials are the largest generation and are currently parents of young kids. This session will explore and provide insights into perceptions of Millennial Parents and getting their children into skiing and snowboarding. This presentation will include not-yet released research and insights from this crucial demographic.

3:30PM-4PM Meeting Room 1


Why Your Retail Execution is Falling Short Without Mobile

Field teams are mobile by nature—always on the go, visiting 10-plus doors in a day—so why should the tools they use be any different? Matt Talbot, CEO and Cofounder of GoSpotCheck will educate the audience on the importance of arming field teams, brand ambassadors and pros with a mobile solution that matches their efficiency and speed while visiting retailers. Fancy a ride-along to make sure your team is kicking ass like you know they can? Get one without leaving HQ via real-time analytics. Unless you want to be the last through the finish line you can’t run your field efforts any other way.

3:30PM-4PM Meeting Room 2

Panel Discussion led by Camber Outdoors

Future Leaders & New Talent

3:30PM-4PM Meeting Room 3

John Vieira, Nemo Design

Top of the feed, top of the mountain: How the post-Millennial generation will influence your brand.

Learn about the trends & traits behind the next generation of mountain goers and how your brand can be a part of their ever-changing world.

5PM-5:30PM Meeting Room 1

Kelly Davis, SIA

The Snow Sports Consumer Journey

By the end of this seminar you will understand what draws snow sports consumers of various types into the market, the process they go through before they purchase snow sports products and services, and where we will find the next snow sports consumer. Kelly Davis, SIA’s Research Director will discuss the state of the snow sports consumer base including areas of growth and decline. She will detail snow sports demographics and psychographics in an unveiling of the results of the Snow Sports Identity Profiles project. You will discover what different consumers including core skiers and snowboarders, luxe travelers, and more casual adventure seekers are expecting from their snow sports experience. You will take the journey to purchase with these consumers during which you will learn how they decide to purchase gear, where they research product, who they talk to, and where they go to make those purchases. You will learn why consumers drop out of the snow sports market and what could bring them back to skiing and snowboarding.

5PM-5:30PM Meeting Room 3

Will Feldman & Justin LaPerla, Garlic Media Group

Video Production Tips, Reach and Optimization

Video is the most consumed media, but is not understood. Learn the basic and advanced techniques to produce, create strategic development, optimize and engage your consumers. Don't be left behind, your consumers are watching and sharing content at rates never before seen.

8AM-8:30AM Live Presentation
Mini Session

High Fives Foundation & sponsored by Squaw Valley

Opening Morning Breakfast and Speaker: Grant Korgan Turning Attitude into Action: Possibility Through Positivity

Record-holding Antarctic Explorer and world-renowned athlete, adventurer, author, loving husband, and motivational speaker, Grant Korgan lives an unlimited life around the globe even after sustaining a life-altering spinal cord injury in March of 2010. Teams, groups, corporations, and conference-goers across the nation find Korgan's captivating presentations, outlook and inspiring takeaways invaluable in achieving authentic drive from within, group-wide leadership amidst real-world chaos, global motivation regardless of circumstance, and perspective-driven personal empowerment which lasts a lifetime.

10AM Mini Session

Innegra Technologies

Innovative Composite Materials for Performance and Safety

11AM-11:30AM Live Presentation


Fortify Your Brand: Protecting Your Online Presence and Social Media Identity

The internet and social media are a hotbed of opportunities as well as challenges for brand owners, as companies confronted need to learn how to use the internet and social media effectively for their businesses while also preventing and combatting intellectual property infringement on these platforms. This lecture will discuss how to effectively launch an online marketing program while avoiding common mistakes which could result in expensive legal problems.

11AM Mini Session

Handshake NYC

The Future of Outdoor: Building a Sales & Ordering Platform

11AM-11:30AM Others

David Lively, The Lively Merchant
Location: SIA Nordic Center

Your next customer, Who are They?

12PM-12:30PM Live Presentation

Crystalyn Stuart & Lindsay Nelson, imre

5 Transformative Athlete-Powered Marketing Ideas for Your Brand

Athletes, sponsored events, ambassadors, influencers, street teams, customer loyalty groups--we all have them. Many of us spend significant dollars to keep our programs alive in hopes that they’ll deliver aspirational and authentic marketing that reaches our core markets and new customers. But, is it working? This 1 hour idea jam shares 5 transformative marketing concepts that will change the way you think about building, running and leveraging your athlete programs in 2017 and beyond.

12PM Mini Session

Management One

Inventory = High Risk Asset

12:30PM Mini Session

Management One

Open To Buy, Explained in Simple Human Terms

1PM-1:30PM Live Presentation

Centric Software

Field Testing on the Go: Product Performance Meets Mobility

You’ve created a new stellar product and need feedback, but developing prototypes and monitoring performance data is a pain and expensive! Your costly prototypes are tested in the field, worn or used by sponsored athletes, internal teams or others – and then what?

Accessing real-time data is challenging when you and your testers are constantly on the go. And while tracking the location and availability of prototypes and, ultimately, wear tester performance feedback is critically important, it’s typically accomplished with an ineffective mishmash of methods.

This session will take a look at how new technology provides easy and intuitive solutions for those challenges, as well as adapts to new mobile behaviors. We will look at new ways of capturing prototype data live to reduce costs and bring quality products to market faster.

1PM Mini Session

Peter Malen, WN Law

Defining You Line - IP Strategies & Considerations for Small to Medium Sized Companies

2PM-2:30PM Others

MFA, NYC PR Agency
Location: SIA Nordic Center

PR for the Retailer and Nordic Center

8AM-8:30AM Live Presentation
Mini Session

(doors open 7:30am)

"Protect Our Winters' Burritos & Bloodies Annual Keynote Address

10AM-10:30AM Live Presentation

Chip Neff, Neff Headware

Amazon Selling

I could present on the following topics:

  • Importance of Amazon
  • How to control your brand
  • How to drive sales
  • Why its the Future

10AM Mini Session


Take the Guesswork Out of Clinic Execution

10:30AM Mini Session


Keeping Track of Pros On and Off the Mountain

11AM-11:30AM Live Presentation

Cathleen Stadecker & Kevin McGrath, Downs Rachlin Martin, PLLC

Approaches to Common IP Issues Faced by Snowsports Companies

Snowsports companies routinely confront intellectual property challenges and opportunities. How do we protect our IP in a cost-effective manner? How much should we care about other companies’ IP? What do we do with the patents and trademarks we have? In this patent and trademark discussion, we will address these questions, as well as a number of others we hear most often from our snowsports clients. This will be an informal discussion with questions welcomed, providing key takeaways on IP management for snowsports companies.

11AM Mini Session


Undercutting the Mistakes – How to Avoid Common Missteps with Minimum Advertised Price (MAP) Policies

12PM-12:30PM Live Presentation

Concurrent Product Development

Tools for Product Managers

This one-hour presentation will help clarify your understanding the roles and responsibilities of Product Managers and some of the basic tools and resources that are required to help them perform at a high level. It will also debut survey results comparing what real-life product managers actually do in the outdoor industry versus what the books lead us to believe.

12PM Mini Session

Scream Agency

The Business of Being Good: CSR Branding Best Practices

1PM-1:30PM Live Presentation

Nicole Feliciano, Momtrends Media

What you Don’t Know About Marketing to Moms: A Guide to Success in Building New Ski Families

Presenting findings from annual ski guide survey of 500 ski moms. This survey will help brand target and market ski families. Find out how and when they plan trips, which factors influence them and what offering influence purchasing.
BONUS: How to effectively work with mom bloggers to promote the ski industry.

Content Coming Soon

Cathleen Stadecker & Kevin McGrath

Downs Rachlin Martin, PLLC

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Cathy Stadecker uses her trademark expertise to help clients protect their brands and other intellectual property. She focuses her practice on intellectual property counseling involving trademark, copyright, advertising, unfair competition, and Internet issues. She regularly advises clients, from start-ups to large corporations, on registering trademarks and copyrights, managing trademark portfolios, policing efforts to protect trademarks and copyrights, resolving disputes relating to trademarks and copyrights, and licensing arrangements. Cathy has extensive experience litigating opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB), as well as a variety of intellectual property cases in federal court. She also drafts and negotiates a wide range of intellectual property-related agreements, including consulting agreements, non-disclosure agreements, license agreements, and software agreements.

Kevin McGrath works with clients to maximize the value of their Intellectual Property and has experience with drafting and prosecuting patent applications, providing freedom to operate and non-infringement counseling and opinions, and patent and trademark litigation. Kevin’s litigation experience includes both district court actions as well as proceedings before the USPTO Patent Trial and Appeal Board. Kevin regularly drafts and prosecutes utility and design patents in a variety of technology areas including turbomachinery, outdoor sports equipment, medical devices, automotive engine and transmission components, video and lighting systems, and software, among others. Kevin also helps clients obtain trademarks for a variety of products and businesses.

Matt Nakari

Centric Software

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Formerly Senior Operations Director of New Product Creation at Crocs, Matt Nakari has over 20-years of experience in the outdoor industry. Matt transitioned to Centric Software in 2014 bringing with him an extensive amount of product development knowledge from companies like Spyder, Airwalk Snowboard and Pacific Trail. His personal passion for Colorado's mountains is exercised through his love of skiing and volunteer work with Four-wheel Emergency Assistance Team (FEAT). Acting under authority of Homeland Security, FEAT drivers volunteer to deliver doctors, nurses and law enforcement to and from work during snow (and the occasional flood) related weather emergencies.

Lisel Ferguson & Kathleen Brown


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Lisel M. Ferguson counsels clients on patent, trademark and copyright prosecution worldwide, and intellectual property litigation throughout the United States. Lisel’s practice focuses on computer hardware and software, sporting goods, apparel, Internet, entertainment, medical devices, agricultural products and services, and consumer goods. She has experience working with Federal Litigation, Trademark Trial and Appeal Board (TTAB) actions, Uniform Domain-Name Dispute Resolution Policy (UDRP) actions, domain name disputes and Internet law. She is experienced in handling all aspects of intellectual property; in addition to protection and enforcement she has experience with customs, negotiating and drafting licenses and royalty agreements worldwide, with clients from Asia, Mexico, Chile, Australia, Canada, the Netherlands and the United Kingdom.

Kathleen A. Brown counsels clients in patent, trademark, copyright, domains and trade secret law for a wide range of industries. Kathleen’s practice encompasses worldwide trademark opposition and cancellation proceedings, UDRP domain dispute proceedings, licensing, infringement matters and patent, trademark and copyright litigation and anti-counterfeiting. She has extensive experience in a broad range of sectors including sports-related technology and products, consumer products, healthcare, software, fashion, telecommunications, financial services, food and beverages and transportation systems. Kathleen is registered to practice before the United States Patent and Trademark Office, as well as many federal district and appellate courts.

Pete Frickland, Concurrent Product Development LLC & Lynette Seebohm

Concurrent Strategies LLC

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Since the mid ‘70’s, Pete has been involved in developing new and improved products and driving them to market. Beginning with build-to-print composite aerospace components, he graduated to one-off build-to-spec deep space and terrestrial applications at CalTech/JPL. From there, he moved to Seattle to head consumer-driven product development at Cascade Designs. During his 20 years at Cascade, he oversaw the integrated growth and development of several well-known product-driven outdoor brands, including Therm-a-Rest, MSR, SealLine, Platypus, PackTowl and Tracks. Along the way, he was instrumental in the development and commercialization of hundreds of new products.

For the past 10 years, Pete has been an independent consultant specializing in the application of pragmatic product development management processes, methods and tools that have proven themselves to be effective at getting more of the right products to market, faster, and with fewer resources.

Lynette has more than 20 years of market research, strategic, operational and financial planning in organizations ranging from 20 to more than 5000 employees. Her interests include exploring the analytics of competitive space, understanding consumer needs, and creating super-charged employee engagement that delivers new insights, dynamic business tools, and business analytics that lead to success. Engaging strategic line planners, designers and product or program development managers is her area of expertise.

Before founding Concurrent Strategies she worked as a Senior Consultant at Concurrent Product Development where she developed new approaches for consumer segmentation studies and functional line plans for small- and mid-sized consumer goods manufacturers. Prior to that she held senior management roles as the Assistant Vice President for Strategic Planning, University of Utah’s Health Sciences group and as the Director of Strategic Planning at the MetroHealth System, a large teaching hospital affiliated with Case Western Reserve University in Cleveland, OH.

John Vieira

Nemo Design

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John Champion Vieira is the head writer at Nemo Design, a brand and design agency in Portland, Oregon. He’s worked on projects for Nike, Converse, Hot Wheels and Intel. John is also the creator of Spaceman, the smash hit podcast about video games and the ways they affect our lives. Follow him on Twitter at @supersexypizza and on Instagram at @jcv.

Dan Holman

Canadian Retail Solutions

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Dan has spent 25 years in the retail and service industries. Specializing in marketing & business development, inventory planning, operations and customer driven sales management. He is an award winning business coach with a proven understanding of what it takes to be successful as an entrepreneur. Dan spent 16 years in senior management and ownership roles with multi-store, home fashion retailers before joining Canadian Retail Solutions in 2013. As their Director of Retail Planning he works with clients coast to coast in Canada and throughout the US representing hundreds of retail categories. He is the co-creator and facilitator of the Wealthy Retailer Series – a successive in-depth look at key areas for growing and nurturing stores to maximize their profit potential.

Jessica Kaplan

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A mountain girl since childhood, Jessica Kaplan has turned her love of the outdoors into a career spanning two decades, working with giants in sports, fashion, entertainment and media. Skiing since the age of five, Jessica took every chance to get on snow. And when she finally learned how to snowboard at 18, it changed everything; spending her college years selling snowboards in New York City. After graduation, Jessica moved to Lake Tahoe, California riding 100+ days a season for two inspiring years – coming back to the East Coast only after landing highly competitive sales and marketing positions with Burton Snowboards and later with OBEY Clothing and WeSC.

Jessica slowly shifted gears and parlayed her expertise into writing gigs for various publications including: Blackbook, The New York Times, Spin, AOL Music, Nylon and Psychopedia.com. By 2009, Jessica began another five year time period as Active Editor, Team Lead, for Stylesight — which is now WGSN — the industry-leading content and technology provider for style, fashion and trend. As a senior member of the editorial team, Jessica covered trend in the Active Market from a global vantage point. Jessica embraced a variety of content, from athlete and brand profiles to trend direction for specific sport markets. Her prowess additionally took her to cover street style fashion and athletes’ looks at Coachella, the Burton US Open of Snowboarding, US Open of Tennis, The New York City Marathon, Wanderlust, US Open of Surfing and Quiksilver’s 40th Anniversary in Paris. Jessica’s vast knowledge of outdoor equipment and apparel also put her on the global trade show circuit, covering AGENDA, SIA, Interbike, ISPO and Outdoor Retailer.

Taking the reins under her own direction during the fall of 2013, Jessica now focuses her efforts in contributing to various publications including most recently with Footwear News, along with her own platform. www.JessicaKaplanonline.com. Jessica additionally partners with a select group of clients in creative services – offering expert guidance in trend along with marketing and brand direction.

Jessica Kaplan lives and works in New York City.

Grant Korgan

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Nicole Feliciano

Momtrends Media

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Nicole Feliciano is the Founder & CEO of Momtrends Media a million dollar brand providing busy women with a daily dose of style. Each day Nicole and her team of editors, interpret trends for moms, keeping in mind that modern women want to look and feel great, but they are working with less time and less energy than they had before the kids came along. Nicole and her team are there to help and inspire women to look and feel their best. Social media is her playground, and she's built a loyal following by making fashion fun and accessible.

Matt Talbot


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Matt Talbot is CEO and Co-Founder of GoSpotCheck, based in Denver, CO. He is responsible for setting the company's vision & strategy, building the culture & team, and raising capital. Matt started GoSpotCheck along with his co-founders in May 2011 at the prestigious Techstars accelerator in Boulder, CO. GoSpotCheck was awarded the Best Place to work in Denver by the Denver Business Journal. Prior to starting GoSpotCheck, Matt worked at Johnson & Johnson, completing their Finance Leadership Development Program and taking on roles of increasing responsibility over his tenure. Matt was born in Denver, CO and is a graduate of Bucknell University. He serves on the board of a local non-profit, Arts Street, and spends his free time with his wife and two young children.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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