Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Industry + Intelligence - #SIAintel

Coming Soon 2016 Industry + Intelligence at the Snow Show!

Welcome Seminar Details Speaker Bios Supporters

Free day of seminars, keynote speakers and inspiration return to kick off the 2016 SIA Snow Show with energy and optimism. Schedule coming this Fall.

INDUSTRY + INTELLIGENCE preps the entire industry for the 2016 SIA Snow Show with day-long educational offerings, market intelligence, networking opportunities, keynote speakers and social gatherings.

The industry day is schedule to have nearly 20 sessions covering five core intel tracks – State of the Industry, Manufacturing and Production, Business Development, Marketing & Social Media, and the Specialty Retailer Series. INDUSTRY + INTELLIGENCE also features Malakye’s annual Shmooz job fair.

Details and complete schedules coming this fall.

5 Core Intel Tracks

  • State of the Industry
  • Manufacturing and Production
  • Business Development
  • Marketing & Social Media
  • Specialty Retailer Series

Full Day Offer

  • Product Category Research by SIA’s Director of Research, Kelly Davis.
  • Immersion Sessions: retail business, social marketing, brand production and sales
  • Lunch Keynote
  • The Shmooz: The industry’s job fair
"I found the whole day very useful! I’m extremely happy that the seminars are all in one day now, and the lunch is really good too!" Rick Pasturczak, owner, Alpine Accessories Lake Hills, IL
“Industry + Intelligence is huge. SIA has always done great seminars, but during the Show it’s so hard to attend and do everything. To do this the day before is awesome - I’m super stoked.” Jon Easdon, owner, Blindside Snowboard Shop, Colorado Springs, CO
Who Should Attend
The snow sports market is fueled by innovation, ideas and inspiration.

It’s a fast moving industry and the right insight, data and intelligence can help you stay ahead. Whether you are a specialty retailer, brand manager, company principal, sales rep or industry professional, this kickoff day at the SIA Snow Show is structured to invigorate you and your staff. Find the sessions that match your interests and business objectives and we’ll take it from there.

Cost to Attend and What’s Included.

Industry + Intelligence is free to all registered Snow Show Attendees. Just arrive at the Convention Center with your Show badge.
-Lunch, Immersion Sessions, Seminars, Reception and Keynotes are all included.

Launch into the SIA Snow Show with a full-day of free market intelligence, industry education and keynote inspiration on January 28th in Denver, CO. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection.

9A – 12P Category Overview:

Hardgoods and Softgoods

9A – 5:30P Seminar Tracks

(Social Media, The One Season Business, Production and Protection, Marketing to Millennials and the Wealthy Retailer Series)

9A – 5:30P The Assembly*

Collaborating for year-round mountain tourism.
(*requires a separate $295 registration fee if not attending the SIA Snow Show)

9A – 10:30A Category Overview:

Hardgoods – Alpine, Snowboard, Cross Country

10:30A – 12P Category Overview:

Softgoods – Apparel and Accessories

11A – 3P Shmooz

Snow Sports Industry Job Fair, presented by Malakye.com & SIA

12P – 1:30P Lunch + Keynote Speaker, Brad Montgomery:

Brad Montgomery makes the business case for happiness-as-a-tool for economic growth. And then he teaches specific techniques designed to increase job satisfaction which translates directly tobetter performance

5:30P Reception + Keynote Speaker, Amy Purdy:

Currently the top ranked adaptive snowboarder in the U.S., a three-time World Cup Para-Snowboard winner and 2014 Bronze Medalist. Three days after winning her bronze, Amy became a breakout star and runner-up on ABC’s Dancing with the Stars.

7P – until…

All-Industry Nite Brand events, parties and more around town.

FREE to all registered SIA Snow Show attendees - just show your badge for entry.

Download the schedule here

Details coming Fall 2015
Details coming Fall 2015
Details coming Fall 2015

When the whole industry gets together, you know there will be a ton to do. SIA will keep track of all of the parties and events happening around Denver. Stay tuned for more details.


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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