Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Free Skiing/Snowboarding

Ski/Snowboard the Best of Colorado!

For an eighth year, SIA and Colorado Ski Country USA (CSCUSA) are partnering to offer SIA Snow Show attendees the chance to “Ski/Snowboard the Best of Colorado!”

  • Registered SIA Snow Show Buyers receive 3, free lift ticket vouchers with your SIA badge that can be used any of the 5 days after the SIA Snow Show (1/30 - 2/3).*
  • Other SIA Snow Show registrants receive 3, 2-for-1 lift ticket vouchers with your SIA badge that can be used any of the 5 days after the SIA Snow Show (1/30 - 2/3).*
  • Exception: Working Media should contact Chris Linsmayer (clinsmayer@coloradoski.com) at CSCUSA to arrange resort access. 

*To redeem, present the voucher along with your SIA badge and a valid photo ID at the lift ticket window of a participating resort.

See the SIA Snow Show badge printout for all terms and conditions.
SIA reserves the right to withhold this offer at any time.


  Arapahoe Basin
Aspen Highlands
Aspen Mountain
Copper Mountain
Crested Butte
Monarch Mountain
Ski Granby Ranch
Winter Park
Wolf Creek Ski Area

“Obviously our industry lives and breathes skiing and snowboarding and now Colorado Ski Country USA has provided one more incentive to get out and enjoy the incredible terrain Colorado has to offer.”
Mike Carey, President of Seirus Innovation

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest