Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Did You Know

SnowSports Industries America has been providing support, invaluable research data, marketing products, government affairs representation and participation programs for over 60 years.

Your trade show registration fees help shape the industry through a variety of these initiatives.


Fund and subsidize exclusive research, which serves as a critical tool in evaluating the market landscape to drive business operations and measure success.

Investments & Promotion

Investment and promotion of 4 national consumer events annually to increase participation; World Snowboard Day, Learn to Ski & Snowboard Month, Winter Trails and Bring a Friend.

Partnerships & Collaborations

The industry makes us strong. Our many partnerships and collaborations with organizations, media, and industry professionals, help guide SIA and our programs to further the growth and development of snow sports.


Over 22 committee and task force meetings throughout the year to improve the industry, the association and to grow participants and participation.

Regional Media Events

Regional Media Events in Boston, San Francisco and Boulder/Denver presenting top regional media with SIA Industry Research. SIA Summer Snowdown in New York City; welcoming elite publications to get a close firsthand look at trends.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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