Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Part of Your Registration Fee Helps Support...

  • SnowSports Industries America has been providing support, invaluable research data, marketing products, government affairs representation and participation programs for 60 years. Your trade show registration fees help shape the industry through a variety of these initiatives.


Fund and subsidize exclusive research, which serves as a critical tool in evaluating the market landscape to drive business operations and measure success.


Recycling 350 tons of skis and snowboards through SIA’s Snow Sports Recycling Program beta testing last year. Visit Snowsrp.org for more information.

Investment & Promotion

Investment and promotion of 4 national consumer events annually to increase participation; World Snowboard Day, Learn to Ski & Snowboard Month, Winter Trails and Bring a Friend.


Over 22 committee and task force meetings throughout the year to improve the industry, the association and to grow participants and participation.

Regional Media Events

Regional Media Events in Boston, San Francisco and Boulder/Denver presenting top regional media with SIA Industry Research. SIA Summer Snowdown in New York City; welcoming elite publications to get a close firsthand look at trends.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest