• January 30 - February 2, 2014
  • SIA SNOW SHOW
  • Colorado Convention Center, Denver, CO
  • january 30 - february 2, 2014
  • sourcing snow
  • colorado convention center, Denver, CO

BlueBird Social Zone



BlueBird Social Zone Logo

The BlueBird Social Zone was the perfect place to connect, recharge and socialize at #SIA13. During the Show, this spot was designed for attendees to launch their social marketing messages and press updates live from the Show Floor at our Wi-Fi connected BlueBird Social Zone. New for 2013 was an entire educational seminar series dedicated to social media with topics including; social media success stories, marketing panel discussions with industry professionals, inside scoop with bloggers and more.



BlueBird Social Zone, sponsored by TransWorld Media and presented by Votigo.

 TransWorld Business
   
 
Votigo    
We are a leading social media marketing & promotions company with a SaaS platform and full-service solutions. Founded in 2006, Votigo's technology platform allows brands, agencies, and enterprises to acquire, engage, and manage their customers through our full social marketing suite that includes promotions, publisher, community management, applications, social CRM, and analytics.

In addition to presenting several seminars, Votigo offered social marketing incentives to BlueBird visitors, hosting social media office hours and powering a social media photo booth, the #SIABlueBird Photo Contest.

2013 Events Included:

Thursday, January 31
12P   The Digital Journey of Outdoor Sports Enthusiasts
Presented by Google
2P   Social Marketing Success Stories
Presented by Votigo
5P   BlueBird Bash and Photo Contest Kick-Off
     
Friday, February 1
10A   The Social Brand: Engaging and Activating Consumers
Presented by Votigo
11A   Social Media Office Hours
Presented by Patrick O’Neil, Director, Digital Strategy, Factory Design Labs
12P   Social Media Strategy – Winning Customers with your Words
Presented by Lynn Switanowski-Barrett
1P   Social Media Office Hours
Presented by Miranda Ryder, Account Executive, Scream Agency
2P   Social Snow Sports Brands: Rapid Fire Marketing Panel
Presented by Votigo,
Patrick O’Neil, Director of Digital Experience, FactoryLabs
Christian Folk, Grassroots Marketing Manager, Outdoor Research
Dave Lokshin, Co-Founder, Alpine Replay
3P   Social Media Office Hours
Presented by John O’Connor, GM and Davis Van Tilburg, AE, Krysal93
     
Saturday, February 2
9A   Overcoming Seasonality: Leveraging social media to tell a year-round story even if your product doesn’t
Presented by Turner PR
11A   Social Media Office Hours
Presented by Chad Mihalick, Owner, Malakye.com
12P   The Inside Scoop: Working with bloggers (a panel discussion featuring 3-5 tops snow bloggers)
Presented by Turner PR