ALPINE/SNOWBOARD DEMO & SKI-RIDE FEST

SIA Snow Show’s 3rd annual On-Snow Demo/Ski-Ride Fest brought together a crowd of industry friends and colleagues to enjoy blue bird skies and good snow at Winter Park Resort for the Alpine/Snowboard Demo & Ski-Ride Fest portion “The SIA On-Snow Demo is a great way to end the Show because it’s the perfect reminder of why we do this. It feels so good to get back on the mountain and get a little wind in your face. You can feel the camaraderie and certainly see the passion of the industry when you get everyone back outside,” said Willie Booker, president of Nordica. 

During the two-day Demo, retailers and media tested products from over 114 brands representing ski, snowboard, Nordic, AT, telemark and backcountry gear and accessories. Other attendees got out on the snow and enjoyed the sunshine and downtime with industry friends during parties, events and après happy hours hosted by SIA and members including the 2 Mile High BBQ at the Sunspot Lodge where the Italian Ski Mountaineering Team was presented with custom western belts by SIA’s president David Ingemie. With guitar in hand, SIA Board Member, Bill Treacy of Giro Sport Design entertained the crowd with his musical talent.

“It’s our second year here and as our line grows the SIA demo is the perfect way to build the brand by skiing and spending time with key retailers and media,” Johnathan Lantz, president of LaSportiva USA.

2013 ON-SNOW DEMO/SKI-RIDE FEST
Monday, February 4 | 9A - 4P
Tuesday, February 5 | 9A - 4P
Winter Park Resort

If you are interested in Exhibiting in 2013 at Winter Park or Devil's Thumb Ranch, please contact Cami Garrison at WWSRA, 303.532.4002 or cami@wwsra.com. 

On-Snow Demo Products: skis, snowboards, helmets, cross country skis, snowshoes, poles, goggles.

View the 2012 On-Snow Demo
 

2012 Alpine/Snowboard On-Snow Demo & Ski-Ride Fest