Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Bringing Together the Weak, Strong and the Thirsty...

Uphill/Downhill Challenge | Copper Mountain Resort, CO

The 2016 Demo’s annual Uphill/Downhill Challenge gathered “the weak, strong and the thirsty” to help raise funds for The Colorado Avalanche Information Center (CAIC). Teams competed against their own best times and COSMIC levels.

2016 Results:

Cosmic - fastest
Male - John gaston
Female - Jamie Brede

Industry - fastest
Male - Ross Herr
Female - Annelise Loevlie

Industry team
1st team Dynafit - leopard sweat
Matt Whiteman
Sandy brown
Ross Herr

2nd team La Sportiva - EPO
Mike Gehauer
Sean Miller
Randy Young

3rd team Scarpa - Scaponis
Nick Sargent
Kim Miller
Craig Dostie

Over $1,400 was raised for the Colorado Avalanche Information Center (CAIC)

The Colorado Avalanche Center


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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