Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Stay Connected with SIA and the Show with SIA/Snow Show App.

Get access to vital Snow details, the Floor Plan, Demo Info, Social Media Feeds, and all the year-round SIA benefits and programs.

Download Now

Connect With Us.

Follow #SIA15 and #SIA15demo with our social feed and join the entire snow sports industry.

Get Connected


Bringing Together the Weak, Strong and the Thirsty...

Uphill/Downhill Challenge Details


Join us for the longest running fundraising industry event of its kind. It’s not your typical Skimo race. In fact it’s not even a race….it’s a challenge. Grab some of next years’ best gear from the demo area and slap on some skins for the climb, swig a shot of Jägermeister at the top and bomb it back down to where the party is waiting. The COSMIC elite freaks will do it all over again for a second lap while you get to chill by the fire with a cold one. SIGN UP

Official Race Start at 1P in the Demo area and then it routes up Bouncer to Solitude Station before descending through 17 Glad and back out on Bouncer over to Collage back to the Burning Stones in the Village. The COSMIC event ascends from Solitude Station under Excelerator to 17 Glade back to Bouncer then back up for another short lap.

Sign Up Here

All proceeds support AIARE.



“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest