Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Bringing Together the Weak, Strong and the Thirsty...

Uphill/Downhill Challenge | Copper Mountain Resort, CO

2016 Challenge info will be posted late fall.

The 2015 Demo’s annual Uphill/Downhill Challenge once again gathered “the weak, strong and the thirsty” to help raise funds for The American Institute of Avalanche Research and Education (AIARE). Teams competed against their own best times and COSMIC levels.

In the COSMIC level, First Place Men’s was Marshall Thompson and Women’s was Sari Anderson. For the Industry level, First Place Women’s was Annelise Loevlie and Men’s was Mike Genaver. First place in the Team level was Dynafit’s “Colorado Edibles,” Second place went to La Sportiva’s “Uno,” and Third went to Team Mowhawk.

“Race was fantastic! Brutal climb in the beginning – the descent through the trees was heinous - so awesome though! Overall, super fun and so glad to be here again.” – Marshall Thompson, US Ski Mountaineering Team.

“I took it more like a ski tour, not a race – I enjoyed it a lot!”  -
 Kimberly Plake, Elan

$1,200 was raised for AIARE. Thanks to all who participated.



"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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