Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


The On-Snow Demo/Ski-Ride Fest & Nordic Demo, Copper Mountain Resort

January 30-31, 2017

The industry meets up on-snow for the 2-day On-Snow Demo/Ski-Ride Fest & Nordic Demo (January 30-31) at Copper Mountain. Over 120 brands will have 17.18 models of skis, snowboards, boots, poles, helmets and accessories for buyers and media to compare side-by-side on the snow. Hit the mountains, test gear, be with friends on-snow after the 2017 SIA Snow Show and Sourcing Snow (January 26-29) at Denver’s Colorado Convention Center.

The On-Snow Demo is held in conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo and the Nordic Demo is held in conjunction with Cross Country Ski Areas Association (CCSAA).

“Riding everything and then being able to come back and make a more informed order of what we tried out and like when it comes to pre-booking.” Ryan Robertson, owner, Royal Board Shop, Alberta, AB

Copper Mountain, only 74 miles west of downtown Denver, is home to the U.S. Ski Team Speed Center, the only full-length downhill early-season training facility in the world. It also features Woodward at Copper, the indoor/outdoor year-round action sport training facility. Copper Mountain’s award-winning, naturally divided trail network provides the ultimate environment for testing the latest gear and on-snow technologies. The village bars and restaurants are great gathering spots for the entire industry – all in one place!

**Reminder** Demoing is only open to buyers and media

Contact WWSRA’s Cami Garrison at Cami@wwsra.com to exhibit at the 2017 On-Snow Demo/Ski-Ride Fest or Nordic Demo.


  • MONDAY, JANUARY 30 - 9A-3:30PM
  • TUESDAY, JANUARY 31 - 9A-3:30PM



Quotes from the Snow

  • “The On-Snow Demo is what brought me back to the SIA Snow Show. I do three of four days of demoing and then a couple days of skiing, which is a real welcome break.”
    John Wright, Trollhaugen Ski & Board Shop, WI
  • “The On-Snow opportunity is fantastic. There's only so much you can learn from touching and feeling the gear, and to give retailers an opportunity to really experience it is huge.”
    Tom Winter, VP Marketing, Liberty Skis
  • “I just love the On-Snow Demo. I come back from the SIA Snow Show feeling refreshed.”
    Dan Sullivan, Director of Sales, Rome Snowboards
  • “We absolutely feel it is important for us to be at the Demo. It’s a good opportunity for retailers because they can come to the Show, they can get on snow, and then they’re done.”
    Matt Sterbenz, Founder 4FRNT
  • “I absolutely love the On-Snow Demo. It’s where research and development culminates and begins anew.”
    Dean Cummings, Owner, H2O Guides and sales rep, H2O Outdoor Gear
  • “The On-Snow Demo is a great opportunity for retailers to get new technology under their feet for a firsthand experience. Customers can see the confidence we have in the product.”
    Stephen Craig, general manager, Royal Board Shop, Calgary, AB, Canada
  • “At the Demo, you’re always looking to find something that you can really get behind that you feel special about, that will make your store a little different than somebody else’s.”
    Jeff Proctor, Proctor Ski and Snowboard, Nashua, NH
  • “I love how the On-Snow Demo and Nordic Demo are together. I’m totally into it. It is so nice to have it at Copper!”
    Spike Clayton, Skirack, Burlington VT
  • “The terrain was great for testing, a few hills, some flats. It was really great to be able to compare so much equipment. Definitely worth coming.”
    Adam Jonson, Pioneer Midwest, Maple Grove, MN
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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