Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


The On-Snow Demo/Ski-Ride Fest & Nordic Demo, Copper Mountain Resort

At this year’s 2-day On-Snow Demo/Ski-Ride Fest & Nordic Demo (Feb. 2-3) at Copper Mountain nearly 140 brands were on hand showing off next year’s models of skis, snowboards, boots, poles, helmets and accessories for buyers and media to compare side-by-side on the snow. Hitting the mountains and trails is the perfect follow-up to the 2015 SIA Snow Show and Sourcing Snow (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center. The industry was rewarded with fresh snow both mornings and bluebird skies in the afternoons, bringing good vibes and big smiles all around.

The On-Snow Demo is held in conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo and the Nordic Demo is held in conjunction with Cross Country Ski Areas Association (CCSAA).

We come to the On-Snow Demo as a team so we can bounce ideas and discuss what we have tested with each other.  To have the ability to have firsthand knowledge of the product gives us great confidence in the selling. That is how we repeat customers.” Patrick Coffey, White Pine Touring, Park City, UT

Copper Mountain, only 74 miles west of downtown Denver, is home to the U.S. Ski Team Speed Center, the only full-length downhill early-season training facility in the world. It also features Woodward at Copper, the newly renovated indoor/outdoor year-round action sport training facility. Copper Mountain’s award-winning, naturally divided trail network provides the ultimate environment for testing the latest gear and on-snow technologies. The village bars and restaurants are great gathering spots for the entire industry – all in one place!

A complete list of 2015 alpine, snowboard and Nordic exhibitors is available here.


New this year, we offered a customized pricing option to make the demo experience yours including tickets, transportation and food. 2016 pricing options will be listed in the fall.

Contact WWSRA’s Cami Garrison at Cami@wwsra.com to exhibit at the 2016 On-Snow Demo/Ski-Ride Fest or Nordic Demo.

*Demoing is only open to buyers and media


MON., FEB. 1 & TUES., FEB. 2



Quotes from the Snow

  • “The On-Snow Demo is what brought me back to the SIA Snow Show. I do three of four days of demoing and then a couple days of skiing, which is a real welcome break.”
    John Wright, Trollhaugen Ski & Board Shop, WI
  • “The On-Snow opportunity is fantastic. There's only so much you can learn from touching and feeling the gear, and to give retailers an opportunity to really experience it is huge.”
    Tom Winter, VP Marketing, Liberty Skis
  • “I just love the On-Snow Demo. I come back from the SIA Snow Show feeling refreshed.”
    Dan Sullivan, Director of Sales, Rome Snowboards
  • “We absolutely feel it is important for us to be at the Demo. It’s a good opportunity for retailers because they can come to the Show, they can get on snow, and then they’re done.”
    Matt Sterbenz, Founder 4FRNT
  • “I absolutely love the On-Snow Demo. It’s where research and development culminates and begins anew.”
    Dean Cummings, Owner, H2O Guides and sales rep, H2O Outdoor Gear
  • “The On-Snow Demo is a great opportunity for retailers to get new technology under their feet for a firsthand experience. Customers can see the confidence we have in the product.”
    Stephen Craig, general manager, Royal Board Shop, Calgary, AB, Canada
  • “At the Demo, you’re always looking to find something that you can really get behind that you feel special about, that will make your store a little different than somebody else’s.”
    Jeff Proctor, Proctor Ski and Snowboard, Nashua, NH
  • “I love how the On-Snow Demo and Nordic Demo are together. I’m totally into it. It is so nice to have it at Copper!”
    Spike Clayton, Skirack, Burlington VT
  • “The terrain was great for testing, a few hills, some flats. It was really great to be able to compare so much equipment. Definitely worth coming.”
    Adam Jonson, Pioneer Midwest, Maple Grove, MN

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest