Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Quotes from the Snow

  • “The most fun you can have with your pants on! But, really the SIA Nordic On- Snow Demo is a phenomenal event I really can’t understand why every Nordic retailer in the country doesn’t attend?”
    Gene Dayton, Frisco Nordic Centers, Breckenridge, CO
  • “I really enjoy the immediacy of being at the Nordic demo. It’s fun to catch up with industry reps and chat about product performance.”
    Phil Leeds, Skinny Skis, Inc.
  • "The Demo is a great opportunity to learn everything Nordic skiing has to offer right now.”
    Ahvo Taipale, Finnsisu, St. Paul, Minnesota
  • “It’s really refreshing. You have to put the sales pitches and other business concerns to the backburner and just have fun.”
    Phil Leeds, Skinny Skis, Inc.
  • “The conversations have been incredibly friendly. The only issue for me is that we ran out of product! For us it’s a great thing, it means the pipeline is clean of product, its positive all around.”
    Isaac Wilson, Nordic Product Category Manager, Salomon USA

Monday, February 1, 2016   9A – 3:30P

Tuesday, February 2, 2016   9A – 3:30P

Copper Mountain Resort, CO

Nordic Demo Products: cross country skis, snowshoes, poles, wax, and accessories. 

In conjunction with the On-Snow Demo/Ski-Ride Fest, the Nordic Demo, held at Copper Mountain Resort for 2 days, delivered the largest and most concentrated event for the industry trade; on the snow and off.  Launching the trends, innovations, culture and energy of this Nordic market, retailers and media saw and experienced complete product lines showcased for the 2015.16 collections of close to 1,000 leading snow sports brands; fashion, equipment and accessories, while meeting with key principals and renewing relationships.

The Nordic Demo, located in Copper’s East Village, featured the latest in skate skiing, classic cross country, touring and snowshoeing. The Demo’s custom built 5K Nordic trail system incorporated short test loops and varied terrain – perfect for testing, product comparisons or just enjoying the view. Nordic Demo exhibitors included AtomicFischerMadshusOne Way,RossignolSalomonStart, and SWIX.

“The terrain is great for testing, a few hills, some flats. It was really great to be able to compare so much equipment side-by-side. Definitely worth coming,” said Adam Jonson of Pioneer Mountaineering.

  • Why is the Show Important to the Nordic Community
    • Meet with key principals and accounts face to face
    • Exchange ideas and insight and mix with peers
    • Build and strengthen relationships with retailers, reps, suppliers and the industry
    • Innovations, new brands and industry stories only found here
    • Industry learnings via show seminars
    • Over 300 parties are the industry’s place to see old friends and network
    • On-Snow; trail passes, breakfasts, lunches, après, events, transportation and more

  • What to Expect The Copper Mountain Nordic Demo is the premier Nordic demo for the entire industry.  Whether you enjoy skate, classic or snowshoeing, there is something here for everyone.  Add to that the volumes of equipment provided by the manufacturers and you have an unparalleled testing opportunity.
    • Fantastic skiing in a true mountain setting
    • Designated short test loops including varied terrain, perfect for comparison
    • A volume of equipment you cannot find elsewhere
    • Engagement with like-minded Nordic aficionados
    • Educational seminars with take-a-ways you can really use
    • Ideas you can implement today and increase sales
    • Warm boots
    • The best conditions available

2015 On-Snow Demo 3-Tiered Pricing Options

New this year, we offered a customized pricing option to make the demo experience yours including tickets, transportation and food. 2016 pricing options will be listed in the fall.


Copper Mountain Resort


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest