Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO




Monday, January 30, 2017   9A – 3:30P

Tuesday, January 31, 2017   9A – 3:30P

Copper Mountain Resort, CO

Nordic Demo Products: cross country skis, poles, wax, and accessories. 


In conjunction with the On-Snow Demo/Ski-Ride Fest, the Nordic Demo, held at Copper Mountain Resort for 2 days, delivers the largest and most concentrated event for the industry trade; on the snow and off.  Launching the trends, innovations, culture and energy of this Nordic market, retailers and media see and experience complete product lines showcasing for the 2017.18 collections of close to 1,000 leading snow sports brands; fashion, equipment and accessories, while meeting with key principals and renewing relationships.

The Nordic Demo, located in Copper’s East Village, features the latest in skate skiing, classic cross country, touring and snowshoeing. The Demo’s custom built 5K Nordic trail system incorporated short test loops and varied terrain – perfect for testing, product comparisons or just enjoying the view.


2017 Nordic Demo exhibitors included AtomicFischerMadshusOne WayRossignolSalomon, Start and SWIX.


“The terrain is great for testing, a few hills, some flats. It was really great to be able to compare so much equipment side-by-side. Definitely worth coming,” said Adam Jonson of Pioneer Mountaineering.

  • Why is the Show Important to the Nordic Community
    • Meet with key principals and accounts face to face
    • Exchange ideas and insight and mix with peers
    • Build and strengthen relationships with retailers, reps, suppliers and the industry
    • Innovations, new brands and industry stories only found here
    • Industry learnings via show seminars
    • Over 300 parties are the industry’s place to see old friends and network
    • On-Snow; trail passes, breakfasts, lunches, après, events, transportation and more

  • What to Expect The Copper Mountain Nordic Demo is the premier Nordic demo for the entire industry.  Whether you enjoy skate, classic or snowshoeing, there is something here for everyone.  Add to that the volumes of equipment provided by the manufacturers and you have an unparalleled testing opportunity. Fantastic skiing in a true mountain setting
    • Designated short test loops including varied terrain, perfect for comparison
    • A volume of equipment you cannot find elsewhere
    • Engagement with like-minded Nordic aficionados
    • Educational seminars with take-a-ways you can really use
    • Ideas you can implement today and increase sales
    • Warm boots
    • The best conditions available

**Reminder** Demoing is only open to buyers and media


Copper Mountain Resort



"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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