Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Alpine Snowboard Demo/Ski-Ride Fest


Copper Mountain Resort, CO

Monday, February 1, 9A - 3:30P

Tuesday, February 2, 9A - 3:30P

Alpine/Snowboard Demo Products Featured: skis, snowboards, backcountry, ski/snowboard/AT boots, poles, goggles, and helmets

With nearly 140 brands, the On-Snow Demo/Ski-Ride Fest is the largest international demo and cannot be missed. Retailers and media can compare hundreds of 2016.17 skis, snowboards, boots, poles, helmets, and accessories side by side under bluebird skies at Copper Mountain Resort. Getting out on the snow is something the industry always looks forward to after wrapping up the SIA Snow Show at the Colorado Convention Center in Denver.

“It’s a great way to quickly compare a variety of skis and boards, and the feedback we gain from the On-Snow Demo is a crucial part of our decision-making process when it comes time to buy gear for the next season.” Sean Waterman, marketing manager, Dodge Ridge Sport Shop, Pinecrest, CA

“SIA’s On-Snow Demo is the perfect way to wrap up the trade show, giving your customers a chance to take next year’s product out for a spin and actually feel what all the hype is about. Plus, there’s no substitute for having a chance to bond doting the thing that we all love best!”Lisa Branner, owner, Venture Snowboards


This year, we offer two pricing options to make the demo experience yours including tickets with or without food.

**Reminder** Demoing is only open to buyers and media

Contact WWSRA’s Cami Garrison at Cami@wwsra.com to exhibit at the 2016 On-Snow Demo/Ski-Ride Fest or Nordic Demo.

We look forward to seeing you at the 2016 On-Snow Demo/Ski-Ride Fest.

MON., FEB. 1 & TUES., FEB. 2


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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