Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Copper Mountain Resort, CO

Monday, February 1, 9A - 3:30P

Tuesday, February 2, 9A - 3:30P

Alpine/Snowboard Demo Products Featured: skis, snowboards, backcountry, ski/snowboard/AT boots, poles, goggles, and helmets


With nearly 140 brands, the On-Snow Demo/Ski-Ride Fest is the largest international demo and cannot be missed. Retailers and media compared hundreds of 2015/16 skis, snowboards, boots, poles, helmets, and accessories side by side under bluebird skies at Copper Mountain Resort. Getting out on the snow is something the industry always looks forward to after wrapping up the SIA Snow Show at the Colorado Convention Center in Denver. The industry was rewarded with fresh snow both mornings and bluebird skies in the afternoons, bringing good vibes and big smiles all around.

“It’s a great way to quickly compare a variety of skis and boards, and the feedback we gain from the On-Snow Demo is a crucial part of our decision-making process when it comes time to buy gear for the next season.” Sean Waterman, marketing manager, Dodge Ridge Sport Shop, Pinecrest, CA

“SIA’s On-Snow Demo is the perfect way to wrap up the trade show, giving your customers a chance to take next year’s product out for a spin and actually feel what all the hype is about. Plus, there’s no substitute for having a chance to bond doting the thing that we all love best!” Lisa Branner, owner, Venture Snowboards

A complete list of 2015 alpine, snowboard and Nordic exhibitors is available here.


New this year, we offered a customized pricing option to make the demo experience yours including tickets, transportation and food. 2016 pricing options will be listed in the fall.

Contact WWSRA’s Cami Garrison at Cami@wwsra.com to exhibit at the 2016 On-Snow Demo/Ski-Ride Fest or Nordic Demo.

*Demoing is only open to buyers and media


MON., FEB. 1 & TUES., FEB. 2


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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