Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


DATE: 5/19/2016
NASHVILLE, TN (May 19, 2016) – SnowSports Industries America (SIA) announces today the change of its recently announced plan to shift the SIA Snow Show and On-Snow Demo dates in late 2017. After engaging in comprehensive meetings with stakeholders and listening to members of the SIA community, SIA President Nick Sargent and the Board of Directors came to a unanimous decision that it is in the best interest of the industry to maintain the late January show dates henceforward.
DATE: 2/18/2016
Washington, DC (February 18, 2016) -- Acknowledging outstanding customer service, product sales and efforts to grow snow sports participation, SnowSports Industries America (SIA), the industry’s member-owned, not-for-profit trade association, announced the 2015 SIA U.S. SnowSports Retailer of the Year Award winners last month during the annual SIA Snow Show and Sourcing Snow (Jan. 28 – 31) at Denver’s Colorado Convention Center.
DATE: 2/4/2016
Denver, CO (February 3, 2016) -- The annual SnowSports Industries America (SIA) tradeshow is an opportunity for snowsports companies to showcase the styles, technologies, innovations, culture and energy of the snowsports industry. Since moving the trade show to Denver six years ago, this has created a forum and opportunity for industry leaders to collaborate with organizations like SOS Outreach. Such partnerships are forged in an effort to get America’s youth off the couch, out of the city, and into the great outdoors to experience life on the slopes. 
DATE: 2/2/2016
Denver, CO (February 2, 2016) -- The snow sports community came together this week at the largest snow sports industry event in North America, the 2016 SIA Snow Show and On-Snow Demo. Over 18,000 members of the snow sports industry were in attendance with 956 brands represented. Retailers, reps, resorts, brands, media, athletes and industry professionals came together to view the full 16/17 collections in tech, style and gear. 
DATE: 2/1/2016
Denver, CO (February 1, 2016) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, is pleased to announce the instatement of Nick Sargent as SIA President. Sargent, who joined the organization in August 2015 as SIA’s incoming President, has spent the last five months working alongside exiting President David Ingemie.
DATE: 1/31/2016
Denver, CO (January 31, 2016) -- Snow Show attendees awoke to a dusting of fresh snow in Denver and the promise of over a foot falling at the On-Snow Demo at Copper Mountain Resort, reflecting the hopeful mood that enveloped the Colorado Convention Center during the 2016 SIA Snow Show and Sourcing Snow. For an industry driven by snow, it was the perfect way to wrap up the four-day event, which is the largest snow sports specific event in North America.
DATE: 1/29/2016
Park City, UT (January 29, 2016) -- Atomic to be Honored by U.S. Ski Team and SIA Saturday, January 30 at the SIA Snow Show. Olympic Champion and Atomic skier Mikaela Shiffrin to appear.
DATE: 1/28/2016
Denver, CO (January 28, 2016) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, kicked off the 62nd annual SIA Snow Show today in Denver, Colorado. This year, SIA welcomes 956 brands, including 110 new and debuting exhibitors, and 18,000 industry members to the four day event taking place at the Colorado Convention Center in downtown Denver.
DATE: 1/27/2016
Denver, CO (January 27, 2016) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, hosted the 2nd annual INDUSTRY + INTELLIGENCE daylong education event today in Denver, Colorado. The day of educational seminars, industry networking, and community conversation served to inform and invigorate the snow sport industry before the opening of the 2016 SIA Snow Show at Denver’s Colorado Convention Center. 
DATE: 1/26/2016
Washington, DC (January 26, 2016) -- SnowSports Industries America (SIA) announces today that Gina McCarthy, Administrator of the U.S. Environmental Protection Agency, will do the honors of opening the 2016 SIA Snow Show in Denver, Colorado. In Partnership with Protect Our Winters (POW), SIA will host Gina McCarthy as the keynote speaker during Day 1 of the Snow Show at 7:30am on Thursday, January 28th in the Mile High Ballroom of the Colorado Convention Center.
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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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