Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


SIA Snow Show Media

Quotes from the Show Floor

  • “As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with suppliers, retailers, athletes, and other industry movers all in one place.”
    Sam Bass, editor-in-chief, Skiing Magazine
  • “Since coming to the SIA Snow Show, I’ve been able to use this gear not only in the U.S. but also in magazines in Russia, China, and Italy... life comes into the photos for the final product.”
    Haiminh Deau, Condenast International
  • “The SIA Snow Show is a gold mine for a journalist covering snow sports. In one place, you can see and learn about the newest products from all the big-name brands.”
    Eric Wagnon, Examiner.com
  • “We were able to secure great leads on stories covering off-season fitness routines of our team athletes and great gear review opportunities!”
    Dax Kelm, PR for Jones Snowboards and Fischer Sports
  • “Nowhere else in America can a person meet the quantity of businesses, which SIA brings in, that would have otherwise gotten looked over by media, buyers, and ultimately consumers.”
    Tim Kronenberg, SLUG Magazine
  • “The SIA Snow Show got me in front of so many different brands and new products both for fashion and fitness-related articles. All of my meetings inspired so many exciting new ideas.”
    Christine Bibbo Herr, NYCPretty.com

Keep up with all of the products and excitement the SIA Snow Show and On-Snow Demo/Ski-Ride Fest have to offer.

The SIA Snow Show and On-Snow Demo/Ski-Ride Fest are not-to-be-missed events for journalists reporting on the hottest trends in snow sports. The SIA Snow Show is the one place where nearly 1,000 snow sport brands present the latest trends, innovations, product lines and styles in a core snow sports environment.

SIA welcomes media to the Snow Show and provides them free event registration. Below you will find tools to help you cover all that you’ll experience at the SIA Snow Show.

For questions or more information contact:

Todd Walton
Director of Communications & Marketing


Digital Press Room

The brand, product and trend material provided in the Digital Press Room helps working media discover, research and evaluate products presented by SIA members exhibiting at the SIA Snow Show.View the Digital Press Room.

Digital Press Room

Sneak Peak + New Product Directory

The Sneak Peak + New Product Directory provides a quick glimpse at some of the latest products that were at the SIA Snow Show. Search the Show by brand or product category (i.e. apparel, accessories, equipment). View the online directory.

Exhibitor Brand Directories

Exhibitor List

Information about the companies that exhibited at the 2016 SIA Snow Show.

Why Attend SIA Snow Show

Video Gallery

Check out videos from the SIA Snow Show floor and On-Snow Demo/Ski-Ride Fest.

SIA Snow Show Video Gallery

Photo Gallery

Photos of the products, people and scene from the Snow Show and On-Snow Demo/Ski-Ride Fest.

SIA Snow Show Photo Gallery

Snow Show Daily and The Guide

The Snow Show Daily is the official publication of the SIA Snow Show. 

Reach your core snowboard buyers with brand messaging before the Snow Show in The Guide.

SIA Snow Show Photo Gallery
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest