Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


SIA Snow Show Exhibitors

Quotes from the Show Floor

  • “Starting a new company, I know how important it is to be at the Show. We want to get total exposure for this new brand, to show off the product, and give people a feel for what we’re doing.”
    Steve Kvinlaug, President, Vemo Sports
  • “Networking is one reason to go. I want to see what my competitors are up to. You’ve got to have your guns a blazing!”
    Jamie LaVelle, Regional Promotions Manager, Marker/Volkl, CA
  • “This is the best show for us! We’ve seen all our existing clients here and we’ve gotten a lot of new international clients as well. We couldn’t be happier!”
    Josh Walker, Brand Manager, Bern Unlimited
  • “We’re really pleased with the spirit of everyone attending the Show. I’m happy to speak to happy people… that’s a big reason why I come here, to be a part of the community.”
    Matt Sterbenz, Founder, 4FRNT
  • “This is where we do most of our business and we couldn’t propel our brand without coming to the Show.”
    Erin Isakov, Owner/Designer, Erin Snow
  • “We’re a small company, but we’ve been getting more involved in the snow sports industry, so this year we decided it was our year to come to the SIA Show. We’re so excited about this industry! ”
    Joel Wiens, Owner, WSI Sports

Why Exhibit

SIA Exhibitors continue to say the SIA Snow Show meets or exceeds their objectives each year. There isn’t a more concentrated trade show or event where you can market and present your brand to the snow sports industry.

Read more.

Why Exhibit at SIA Snow Show

Video Gallery

Check out videos from the 2016 SIA Snow Show.

View Now.

SIA Snow Show Video Gallery

Photo Gallery

Photos from the 2016 Snow Show and on-Snow Demo/Ski-Ride Fest.

2016 SIA Snow Show Photos

SIA Snow Show Photo Gallery

Snow Show Daily

The Snow Show Daily is the official publication of the SIA Snow Show. Published each day of the Show, on-site, the Snow Show Daily is how the industry stays in touch with the Show including: trends, parties, events, industry interviews and the local Denver scene.

Read more.

SIA Snow Show Daily
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest