Why Exhibit?
Meet business Objectives
SIA Exhibitors continue to say the SIA Snow Show meets or exceeds their objectives each year. There isn't a more concentrated trade show or event where you can market and present your brand to the snow sports industry.
If You're In the Business of Snow, There's No Other Place to Be Over 96% of the supplier market share for ski, snowboard, AT/tele, cross country, snowshoe and winter apparel is.
The SIA Snow Show is the annual see-and-be-seen, pulse-checking event for the snowsports industry. It's the one place you can check in with the brands you sell, network with your industry peers and try out virtually all of next season's gear - all in one place. This is your show - your industry. And if you're not here, you run the risk of losing touch with it.
connect with the most concentrated retail buying power
With an average of 80% of the snow sports retail buying power in attendance, there's no better place for you to present your latest trend, product or technology. The SIA Show works hard to measure our retail attendance so that it is authentic and true. We succeed when you succeed.
book with the lowest trade show space rates around
The SIA Snow Show is a member-owned trade show meaning it's your Show. Because SIA is a not-for-profit association, we are able to offer booth space rates that are significantly lower than the competing trade shows.
customer service 24/7
We work for you, the exhibitor. The SIA Staff is always available to help you with any issue, question or challenge. Contact your dedicated SIA Sales and Marketing Manger; Dave Wray - dwray@snowsports.org (West Coast), Reddy Kennedy - rkennedy@snowsports.org (Central/Rockies) or Ed Wray - ewray@snowsports.org (East Coast) for help or connect with SIA's Headquarters directly at 703.556.9020.
additional product exposure for free
The SIA Snow Show produces Backshop + Rental + Uniform, an exhibit exclusive to backshop tools, rental gear/accessories and uniform, presented by SAM Magazine. This exhibit is FREE to all exhibitors and generates additional exposure and new sales leads. Learn more.
on-show demo/ski-ride fest
The SIA Snow Show will host the international On-Snow Demo/Ski-Ride Fest for all sectors of the industry; ski, snowboard, AT, backcountry, telemark, cross country and snowshoe. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, Jan. 30 - 31, 2012 gets retailers on your equipment to give them the experience that will make them buy. Softgoods and accessories reps can enjoy the Festival side of the demo.