Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Why Exhibit?

Meet Your Objectives

SIA Exhibitors continue to say the SIA Snow Show meets or exceeds their objectives each year. There isn't a more concentrated trade show or event where you can market and present your brand to the snow sports industry.

Member-owned and inspired and dedicated exclusively to snow sports. If you're In the business of snow, there's no other place to be where over 96% of the supplier market share for ski, snowboard, AT, backcountry, cross country, snowshoe and winter apparel is.

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest for all sectors of the industry; ski, snowboard, AT, backcountry, cross country and snowshoe. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, Feb. 1-2, 2016, at Copper Mountain Resort, where the event will get retailers and media on equipment to give them the experience that will help their next season’s buying decisions. Softgoods and accessories reps will also head to the Fest side of the Demo.

connect with the most concentrated retail buying power

With an average of over 80% of the snow sports retail buying power in attendance, there's no better place for you to present your latest trend, product or technology. The SIA Snow Show works hard to measure our retail attendance so that it is authentic and true. Our success is your success.

book with the lowest trade show space rates around

New Call-to-action

The SIA Snow Show is a member-owned trade show meaning it's your Show. Because SIA is a not-for-profit association, we are able to offer booth space rates that are significantly lower than the competing trade shows.

Join SIA to book the lowest trade show rates!

Download the SIA Snow Show Prospectus

customer service

We work for you, the exhibitor. The SIA Staff is always available to help you with any issue, question or challenge. Contact your dedicated SIA Sales and Marketing Manager; Dave Wray - DWray@snowsports.org (West Coast), Reddy Kennedy - RKennedy@snowsports.org (Central/Rockies), Ed Wray - EWray@snowsports.org (East Coast) or Tom Davis - TDavis@snowsports.org (All Supporting Members Nationwide) for help or to connect with SIA's Headquarters directly at 703-556-9020.

additional product exposure for free

The SIA Snow Show produces Rental World/Backshop, Uniform Gallery exhibits exclusive to rental gear/accessories/IT, backshop tools and uniform, presented by SAM Magazine. This exhibit is FREE to all exhibitors and generates additional exposure and new sales leads. Learn more.

Backcountry Experience will return this year showcasing the latest for ski and snowboard in backcountry. Find more here.

Exhibitor PR Tools & Support are a constant for SIA Exhibitors, Feel free to contact SIA’s PR Department to learn the latest PR tips for the SIA Snow Show, post press releases, get involved in additional PR opportunities and increase your exposure to media. Contact Lindsey Auer, SIA’s Marketing/Communications Coordinator at 703-506-4232. Learn more PR Tips here

on-snow demo/ski-ride fest

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest, Feb. 1-2, 2016, at Copper Mountain Resort, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry gets together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe.  Buyers, ski and ride with your brand reps and the media for two days. The on-snow interaction offered with your key retailers, is some of the most authentic time you spend with them. We are in snow sports and now we get to do what we do best: be on snow!

did you know

Part of your SIA Snow Show registration fees help shape the industry through a variety of initiatives.
Learn more.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest