Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Why Exhibit?

Meet Your Objectives

SIA Exhibitors continue to say the SIA Snow Show meets or exceeds their objectives each year. There isn't a more concentrated trade show or event where you can market and present your brand to the snow sports industry.

Member-owned and inspired and dedicated exclusively to snow sports. If you're In the business of snow, there's no other place to be where over 96% of the supplier market share for ski, snowboard, AT, backcountry, cross country, snowshoe and winter apparel is.

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest for all sectors of the industry; ski, snowboard, AT, backcountry, cross country and snowshoe. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, Jan. 30-31, 2017, at Copper Mountain Resort, where the event will get retailers and media on equipment to give them the experience that will help their next season’s buying decisions. Softgoods and accessories reps will also head to the Fest side of the Demo.

connect with the most concentrated retail buying power

With an average of over 80% of the snow sports retail buying power in attendance, there's no better place for you to present your latest trend, product or technology. The SIA Snow Show works hard to measure our retail attendance so that it is authentic and true. Our success is your success.

book with the lowest trade show space rates around

The SIA Snow Show is a member-owned trade show meaning it's your Show. Because SIA is a not-for-profit association, we are able to offer booth space rates that are significantly lower than the competing trade shows.

Join SIA to book the lowest trade show rates!

Download the SIA Snow Show Exhibit Guide

customer service

We work for you, the exhibitor. The SIA Staff is always available to help you with any issue, question or challenge. Contact your dedicated SIA Sales and Marketing Manager; Dave Wray (West Coast), Reddy Kennedy (Central/Rockies), or Ed Wray (East Coast) for help or to connect with SIA's Headquarters contact Kyle Kennedy, Director of Member Servicesdirectly at 435.657.5157.

additional product exposure for free

The SIA Snow Show produces Rental World/Backshop Uniform Gallery exhibits exclusive to rental gear/accessories/IT, backshop tools and uniform, presented by SAM Magazine. This exhibit is FREE to all exhibitors and generates additional exposure and new sales leads.

Exhibitor PR Tools & Support are a constant for SIA Exhibitors, Feel free to contact SIA’s PR Department to learn the latest PR tips for the SIA Snow Show, post press releases, get involved in additional PR opportunities and increase your exposure to media. Contact Kyle Kennedy, SIA’s Director of Member Services at 435.657.5157.

on-snow demo/ski-ride fest

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest, Jan. 30-31, 2017, at Copper Mountain Resort, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry gets together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe.  Buyers, ski and ride with your brand reps and the media for two days. The on-snow interaction offered with your key retailers, is some of the most authentic time you spend with them. We are in snow sports and now we get to do what we do best: be on snow!

did you know

Part of your SIA Snow Show registration fees help shape the industry through a variety of initiatives.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest