SNOW FASHION & TRENDS SHOW

Every Picture Tells a Story

The 2012 Snow Fashion & Trends Show featured a live DJ and eye catching multi-media video projections as a back drop for the beautifully styled models. Everything was presented in an exciting format of old school photography (think Hipstamatic) shown in a dynamic way on the big screen. Details are very important for 2012/13, with everything from kick guards on pants to contrasting zippers, and fur and leather accents on jackets.

Cocktails, sounds and social made this a premiere evening in the snow sports industry to preview the winter collections for 2012/13.

Each participating company receives (at no additional charge):  

• Brand listing on SIA website and invites to the Fashion + Trends Show
• Logo displayed above runway during show
• Inclusion in the run of show guide
• Exposure to 50+ media outlets
• Digital photos from the show
• Inclusion in the Ski Channel’s 22-minute ready to air television show (40,000 households)
• Television show, packaged and available as a DVD for ski clubs, retailers and resorts
• A copy of the DVD

For questions or more information please contact Maggie Bittner, MBittner@snowsports.org.

Additional Promotion & Media

SIA Communications - SIA’s Snow Fashion + Trends Show is extensively promoted through press releases and SIA communication efforts leading up to and following the Snow Show utilizing our extensive media database of 8,500+ contacts. Media are also sent a personal invitation to attend the event.

VIP Media Viewing Section - To ensure A-list media see and report on the latest fashion trends appearing in the Fashion Show, SIA reserves front row seating for VIP media from both endemic (Skiing Magazine, Freeskier, TransWorld, Powder, etc.) and non-endemic (Men’s Health, Vanity Fair, MTV, New York Times, Popular Mechanic, Newsweek, Shape, etc.) media.

Media Exposure - Media coverage from last year’s Snow Fashion + Trends Show included placements in over 50 media outlets including BusinessWeek.com, Associated Press, CNBC.com, The Huffington Post, ABCNews.com and Yahoo! News with an estimated total audience of 123 million.

2012 Participants included: