Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Rental World/Backshop, Uniform Gallery

Rental World Backshop Exhibit Gallery
Rental World/Backshop, Uniform GalleryThe Rental World/Backshop, Uniform Gallery space combines focus on the specialty backshop and rental shop.

Rental World/Backshop & Uniform Gallery presented by SAM Magazine, features over 50 exhibitors, showcasing the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms for buyers, resorts and media and capture an exclusive view of these key categories.

This showcase helps buyers narrow their choices and makes the buying process simpler. It also provides a respite from the intense whirlwind that the buying process can be, where buyers can make decisions in a more relaxed setting. This is especially important for rental buyers, as their success impacts the introduction of newcomers and therefore the future of skiing and snowboarding. But it’s also useful for backshop and uniform buyers.

"SAM has been proud to partner with SIA to create and host the Rental World/Backshop and Uniform Gallery for more than 15 years. It has truly become the one-stop shop for buyers to gain a quick overview of trends and products." Oliva Rowan, Publisher, SAM Magazine

For information about exhibiting in the Rental World/Backshop and/or Uniform Gallery, contact Ingrid Niehaus at INiehaus@snowsports.org.

Eat, Fuel-Up and One-Stop Shop for the Latest Innovations, Tech & Style
Thursday, Jan. 26 & Friday, Jan. 27
9A – 10:30A
Booth 4307

Serving Newbies in the Rental Department. A look at gear and service trends aimed at turning newcomers into core participants.
Friday, Jan. 27
Booth 4307

The Rental World portion highlights the innovations and technologies in rental equipment and accessories helping to get a lead in this important customer return market.

"Rental World/Backshop, Uniform Gallery is an amazing initiative at the SIA Show because it allows us to show our dedication to the rental business in a professional way, and amongst all other brands’ rental products so potential customers get a clear and concise overview of what the market has to offer. In our opinion the rental business is one of the core initiatives in attracting new customers and retaining them to snowboarding, and this exhibit is a great way to spread this message." – Lucien Vink, Product Manager, Flow Snowboarding


Uniform Gallery showcases what’s new in uniforms to make sure the best impressions are made to your customers.

Products Featured:

  • Tools
  • Machines and Accessories used in retail/rental back shops
  • Hardgoods for the rental shop
  • Apparel for the uniform market
  • Rental Software
  • Helmets
Presented by

Here’s What You Can Expect:

Rental World/Backshop

  • Display area with option to merchandise with your branded rental-specific POP, signage and video loop option
  • 75 word sign with description of your product/s
  • Listing/promotion on SIAsnowshow.com/rental and in Show communications, Show App, Snow Show Daily, The Guide and press releases
  • 1 seminar industry roundtable presented by SAM Magazine
  • Invitation-Only Complimentary breakfasts first two days at the Show for targeted rental buyers
  • Targeted outreach to rental buyers and resorts
  • Additional exposure in SAM Magazine March issue

Uniform Gallery

  • Mannequins in apparel section across from Rental World/Backshop at the front of the Show Hall
  • 75 word sign with description of your product
  • Listing/promotion on SIAsnowshow.com/rental and in Show communications, Show App, Snow Show Daily, The Guide and press releases
  • Targeted outreach to resort/corporate staff and uniform buyers
  • Additional exposure in SAM Magazine March issue


Presented by

2017 Participants include (as of 1-12-2017):

Advanced Racking Systems
Alpina Sports Corp.
Atomic USA, Inc.
Black Crows
Dalbello Sports LLC
Elan Skis
Envy Snow Sports
Flow Sports Inc
Giro Sport Design
GOODE Ski Technologies
HEAD Wintersports
K2 Skis
K2 Snowboarding
Look Bindings
Marker USA
Never Summer Industries
Nitro Snowboards
Nordica USA
Rain Retail
Rezo Systems
Rodin LTD
Salomon Snowboard
Salomon USA
Smith Optics
Swix Sport USA
The Soze Group
Uvex Sports, Inc.

Descente North America, Inc
Helly Hansen Inc
Mountain Uniforms
Schure Sports U.S.A., Inc
Sport Obermeyer Ltd.
Spyder Active Sports, Inc
TOBE Outerwear

KUUsport Mfg. Ltd.
One Ball
Ski Kare, Inc
Sports Accessories America
Sun Valley Ski Tools Inc
Swix Sport USA, Inc



"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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