Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Public Relations

The SIA Snow Show is a once-a-year showcase of all things SNOW — and the world takes notice.

The 2014 Snow Show attracted 700 magazines, newspapers, TV and online journalists from around the world -- all hungry for information on SIA Members, new products, trends, services, athletes and favorite causes.

To help you tell their stories to journalists before, during and after the Snow Show, SIA has developed several online public relations tools, easily accessed right here including: the Exhibitor PR Kit, providing an overview of Snow Show public relations opportunities, deadlines and contact information, plus PR tips. Sneak Peak + New Product Directory is both a new product directory for retailers and an "at-a-glance" hot item spotter for journalists researching trends and product features. Digital Press Room is where SIA Snow Show exhibitors upload their press releases, product information, images and more. Be sure to take notes of the below PR deadlines and don’t hesitate to contact the SIA PR department with any questions on the 2015 Snow Show or to discuss maximizing your brand’s media exposure.

For questions or more information, contact:

Elizabeth O. Hurst
Communications and Public Relations Manager

Lori Crabtree
PR Consultant



“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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