Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Public Relations

The SIA Snow Show is a once-a-year showcase of all things SNOW — and the world takes notice.

The 2015 Snow Show attracted 600 magazines, newspapers, TV and online journalists from around the world -- all hungry for information about SIA Members, new snow sports products, trends, services, athletes and favorite causes.

To help you tell your story to journalists before, during and after the upcoming SIA Snow Show, SIA has developed several online public relations tools that you can manage and media can access through SIAsnowshow.com.

Sneak Peak + New Product Directory – Get media excited about coolest new product they'll see from you at the Show, tease them with your latest "IT" product for the upcoming season and give viewers a great vibe and feel for next season's collections.

Digital Press Room – Showcase your brand and product news, contact information and photos for media all in one place digitally. No paper press kits are allowed in the press room on-site at the SIA Snow Show.

Login to the Supplier Dashboard to manage your listings in the Sneak Peak + New Product Directory and the Digital Press Room. Click “Sign Up Now” if you don’t have or have forgotten your login information.

More information about all of public relations opportunities for SIA Snow Show exhibitors is available in the Exhibitor PR Kit.

2016 Snow Show Public Relations Deadlines will be posted in the fall.

Have questions? Contact:

Lindsey Auer
Marketing/Communications Coordinator

Lori Crabtree
PR Consultant

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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