Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Public Relations

The SIA Snow Show is a once-a-year showcase of all things SNOW — and the world takes notice.

The 2014 Snow Show attracted 700 magazines, newspapers, TV and online journalists from around the world -- all hungry for information about SIA Members, new snow sports products, trends, services, athletes and favorite causes.

To help you tell your story to journalists before, during and after the upcoming SIA Snow Show, SIA has developed several online public relations tools that you can manage and media can access through SIAsnowshow.com.

Sneak Peak + New Product Directory – Get media excited about coolest new product they'll see from you at the Show, tease them with your latest "IT" product for the upcoming season and give viewers a great vibe and feel for next season's collections.

Digital Press Room – Showcase your brand and product news, contact information and photos for media all in one place digitally. No paper press kits are allowed in the press room on-site at the SIA Snow Show.

Login to the Supplier Dashboard to manage your listings in the Sneak Peak + New Product Directory and the Digital Press Room. Click “Sign Up Now” if you don’t have or have forgotten your login information.

More information about all of public relations opportunities for SIA Snow Show exhibitors is available in the Exhibitor PR Kit.

Have questions? Contact:

Elizabeth O. Hurst
Communications and Public Relations Manager

Lori Crabtree
PR Consultant

2015 Snow Show Public Relations Deadlines - See Exhibitor
PR Tool Kit and Exhibitor Exposure for more details
Sneak Peak + New Product Directory   Upload Year Round
Digital Press Room   Upload Year Round
SIA/Transworld Business The Guide Ad Sales Close   Nov. 14, 2014
SIA/Transworld Business The Guide Editorial Deadline   Nov. 14, 2014
SIA/Transworld Business The Guide Ad Materials Due   Nov. 19, 2014
SIA Snow Show Preview Editorial Deadline   Nov. 24, 2014
SIA Snow Show Preview Ad Sales Close   Nov. 25, 2014
SIA Snow Show Preview Ad Materials Due   Dec. 2, 2014
Pre-Registered Media List Available   Dec. 15, 2014
SIA Snow Show Daily Ad Sales Close   Dec. 20, 2014
SIA Snow Show Daily Editorial Deadline   Dec. 20, 2014
SIA Snow Show Preview Mailing   Dec. 26, 2014
SIA/Transworld Business The Guide Mailing   Dec. 29, 2014
SIA Snow Show Daily Ad Materials Due   Jan. 6, 2015


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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