Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Merchandising Tips for Exhibitors

Merchandising Tips for SIA Exhibitors

SIA’s Merchandising Guru, Ali Levy, offered up a tip guide aiming to provide exhibitors (you) with the tips and tools for a trade show booth that seamlessly connected brand and product.

Much like a retail store – your trade show booth should be “shoppable.”

As the countdown to the 2014 SIA Snow Show begins – many of us spend countless hours in meetings strategically planning our booth theme and layout. Armed with a punch list of past booth snafu’s (what worked in the past – what didn’t – based on feedback of booth flow and presentation) the clock continued to tick in order to create a memorable, creative and functional space that gets people talking – and more importantly – buying. 

Download the Merchandising Tips for Exhibitors

Ali Levy’s 2013 SIA Snow Show Merchandising Review is only the tip of the iceberg.

It is an inside look at the 2013 exhibitor trends and plan for 2014 with color pairing choices, product displays, etc., seen thru the eyes of a Merchandising Guru. What worked? The hard work, time, effort and creative energy that each Exhibiting Member brings to the Show are astonishing and commendable.

Download the 2013 SIA Snow Show Merchandising Review

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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