Merchandising Tips for Exhibitors
SIA’s Merchandising Guru, Ali Levy, offered up a tip guide aiming to provide exhibitors (you) with the tips and tools for a trade show booth that seamlessly connected brand and product. Much like a retail store – your trade show booth should be “shoppable”.
As the countdown to the 2013 SIA Snow Show began – many of us spent countless hours in meetings strategically planning our booth theme and layout. Armed with a punch list of past booth snafu’s (what worked in the past – what didn’t – based on feedback of booth flow and presentation) the clock continued to tick in order to create a memorable, creative and functional space that gets people talking – and more importantly – buying.
Download the Merchandising Tips for Exhibitors
Ali Levy’s 2013 SIA Snow Show Merchandising Review is only the tip of the iceberg. It is an inside look at the 2013 exhibitor trends, color pairing choices, product displays, etc., seen thru the eyes of a Merchandising Guru. What worked? The hard work, time, effort and creative energy that each Exhibiting Member brings to the Show are astonishing and commendable.
Download the 2013 SIA Snow Show Merchandising Review