SIA Show Newsletter 1.4
Date: 1/19/2012
SIA SNOW SHOW CLIFF NOTES
Seven Days Til We Hit Colorado - January 26-29, 2012
Denver is preparing for a snow sports invasion officially known as the 2012 SIA Snow Show, hitting the Colorado Convention Center next week. Nothing can match the energy of 20,000 attendees, 900+ brands, 3,340 booths, 114 new and returning exhibitors, and 96% of the supplier market share all gathered for the annual Snow Show and On-Snow Demo/Ski-Ride Fest (Jan. 30-31), which follows at Winter Park Resort and Devil’s Thumb Ranch.
“This year I'm especially looking forward to the sense of community. Everyone is feeling the bite across the country from the lack of initial snowfall. When we come together as an industry at SIA it serves as a reminder that we have survived this before and that one thing always remains constant, we can't control the weather. We all remember the bad seasons, but we can also look forward to recovery and growth as we have in the past.”- Susanne Dachgruber, Marketing Director, FLOW SPORTS INC
“The biggest thing that I get out of the Show that I can’t anywhere else, is the social interaction with the actual decision makers for the companies, from designers to presidents of the manufacturers. As a retailer, you really get the sense that they are listening to us and therefore listening to the consumer.”- John Sullivan, Owner, East Coast Alpine, MA
Find out why you can’t miss this year’s Show below!
Let us know if you have any questions, SIAmail@snowsports.org.
Online registration is officially closed, but you may download the form and bring it with you to register onsite. If you are pre-registered, self-print Kiosks are available to get your badge quickly; remember to bring your confirmation email and ID. Pick up your badge early - Onsite Registration is open daily beginning January 23, 2012 at 8:00A. On-Snow badges may be picked up starting Friday, January 27 at 1P. For more information and updates on the Show and On-Snow Demo, visit siasnowshow.com.
DOWNLOAD DENVER
SIA & Denver & Social
Download the SIA Snow Show App with the floor plan, exhibitor listings, event schedules, social media feeds, Denver entertainment, Snow info, On-Snow details and more.
Checkout SIA’s Social Dashboard to stay connected with us through the SIA Facebook page, SIA’s Latest and on Twitter -- we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed.
Check out everything Denver has to offer including 300 restaurants and bars in Denver, within walking distance of Downtown Denver hotels and the Colorado Convention Center. Read reviews, make reservations, get pricing information, etc. on VISIT Denver’s Show microsite.
A SNAPSHOT OF THE SIA SNOW SHOW
There are over 115 events scheduled during the Show. For a full listing of events at the Show please visit the interactive show guide. Below is a list of some of the events to add to your Show calendar.
2012 SIA Snow Show Opening Morning Ceremony: Join us for the Snow Show Opening Morning Ceremony as the Mayor of Denver, Michael Hancock, President/Chief Operating Officer Winter Park Resort, Gary DeFrang and SIA Chairman of the Board, Tim Petrick welcomes the industry to the Show!
When: Thursday, January 26, 8:30A
Where: Colorado Convention Center Lobby, 14th and California Street entrance
- An annual Snow Show tradition, the SIA Snow Fashion & Trends Show will again shine the white-hot spotlight on next season’s top trends in outerwear, gear and accessories following DAY ONE of the 2012 SIA Snow Show. Click here to learn more.
When: Thursday, January 26, Doors Open at 6P, Show begins at 6:30P
Where: Mile High Ballroom, Colorado Convention Center
RAMP IT UP, fundraiser for OIWC serves as the grand finale to the Snow Fashion & Trends Event; starring notable industry veterans (all men) strutting their stuff in feminine, yet technical women’s winter fashions.
RECLAIM Project: Three hand-picked outerwear designers from across the country compete, by producing an original garment created from “Reclaimed” left-over materials and trims.
When: Thursday, January 26- Saturday, January 28
Awards: Saturday, January 28- Live judging by a panel of industry experts. Winner announced at 5PM during a party.
Where: Booth # 3317
Growing Participation from a Woman’s Perspective: RSVP to Minna Casser, MCasser@snowsports.org, by Friday, January 20th. Come Join the Industry at a breakfast panel challenged with “How Can Snow Sports Tap into the Powerful Influence of Women?”
Friday January 27, 7:30A in the Mile High Ballroom. Breakfast will be served.
Questions? Please contact SIA at 703.506.4204.
WOMEN Make More than 80% of ALL Household Purchases. WOMEN Influence More than 95% of Household Purchases. AND THE REALITY IS…Without the influence of women, there would be a lot less participation for snow sports for all. Are you paying attention?
Moderated by SIA’s Research Director, Kellyann Davis
Shmooza Palooza: For the third year, the SIA Snow Show and Malakye invite you to participate in the Shmooza Palooza, industry job fair, happening Friday, January 27, 10A-4P, in the Grand Concourse. Click here for more information.
- SNEAK PEAK + NEW PRODUCT DIRECTORY: A New Digital Gallery featuring the Latest Gear, Styles and Accessories at the SIA Snow Show. Find over 115+ products featured in this section. Exhibitors, click here to add your new product to the gallery.
Backshop + Rental + Uniform Exhibit: SAM and SIA present, one of the Show’s most popular annual exhibits, the Backshop + Rental + Uniform (Booth #4677) an exclusive venue featuring more than 60 companies focusing on the best in backshop and rental business practices.
Seminar: “How Rocker Technology is Rocking the Rental World.”
When: Friday, January 27 at 1P
Reception: SAM, SIA and Learn to Ski & Snowboard Month reception
When: Friday, January 27 at 5:30P
- Seminars and Clinics: Get educated with over 20 seminars with topics that include: SnowSports Market Overview by Category, F/W 13 Color and Megatrends, Is your Retail Business Social?, Multi-Generational Marketing, Investing in Merchandising, Keys to Successful Fundraising and more. Click here for more details.
BlueBird Social Zone Booth #303 Created with bloggers and social media addicts in mind, the BlueBird Social Zone is the perfect spot to take a break, charge up electronics, update a blog, review notes and photos or file a story from one of their seated work areas.
Step into SIA’s Backcountry Experience booth #4506. This exhibit features over 60 brands, highlight the best in backcountry gear, accessories and gathers experts Dean Cummings, Mike Hattrup and Jeremy Jones to share their insights on gear, safety practices and take questions. Backcountry Experience also hosts daily beacon searches, short films, live music and happy hours.
- Daily Happy Hours are on tap at 5P each day in the Colorado Ski Country USA Central Lodge & Food Court (Booth #2132). The X Games will also be showing throughout the day on 3-D screens.
- SIA Canadian/U.S. Rep and Retailer of the Year Awards: Friday, January 28 at 6P, grab a beer and join us to celebrate this year’s outstanding retailers and reps at the CSCUSA Central Lounge and Food Court, located on the Show floor. We are also presenting SIA’s Industry Achievement Award. Take a look at this year’s winners here.
- FREE Pancake Breakfast: On the last morning of the Show the industry gathers for pancakes served up by some of the industry’s biggest names.
When: Sunday, January 29 at 7:30A
Where: Colorado Convention Center’s Atrium Lobby
After Hours…
Ice Hockey Shootout Benefit for SOS Outreach: Never Summer, 686, Snowboard Colorado, PBR and Monster Energy are proud to announce the third annual SIA/SOS Shootout. The competitive hockey game, benefiting SOS outreach, features snow sports industry heads from the U.S and Canada, two former NHL players – Avalanche alumni Scott Parker and LA Kings Alumni Phil Crowe all ready to square off before the Show. Players, email Gags@neversummer.com to get on the roster.
What: The SIA/SOS Shootout hockey game
When: Wednesday, January 25, 2012, 8:45P – 10:15P
Where: Foothills Ice Arena, 2250 S Old Kipling Lakewood, CO
TransWorld Riders Poll Awards: TransWorld SNOWboarding host its 13th Annual TransWorld SNOWboarding Riders’ Poll Awards Friday, January 27 at the Fillmore Auditorium featuring Blackalicious. General Admission Tickets Available on livenation.com. Snow Industry Guests & VIP Tickets are available for pick up at the SIA Show in the Bluebird Social Lounge.
Icelantic’s Winter on the Rocks Concert at Red Rocks Amphitheatre on Friday, January 27. A quick 20-minute drive from downtown Denver, Red Rocks Amphitheatre is one of the most iconic venues in the world. Winter on The Rocks marks the first-ever winter concert held at Red Rocks featuring Atmosphere along with Common, Grieves + Budo and Get Cryphy.
Colorado Avalanche Ticket Offer to Show Attendees: On Tuesday, January 24 the Colorado Avalanche are hosting the Minnesota Wild at the Pepsi Center and they are offering a discount to all SIA Snow Show attendees. Both lower level ($51.25) and upper level ($22) tickets are almost 50%! Learn more here.
Denver Nuggets v. Toronto Raptors: Come out to watch the Denver Nuggets take on the Toronto Raptors on Friday, January 27 at 7P at the Pepsi Center. Discounted Tickets: Upper Level: $18 (normally $28+) Club Level: $50 (normally $85+) Lower Level: $70 (normally $80+). Learn more here.
Denver's Mile High Snow Fest (Jan 25-28)- With something different every night, including concerts, games, art showings and great times at Downtown Denver's top restaurants, bars and clubs, there's always somewhere to go to next.
MEET WITH LEEDS OUTDOOR INDUSTRY CLUB (LOIC) AT SHOW
The students of the Leeds Outdoor Industry Club (LOIC) will be at the SIA Snow Show to meet with interested companies. It is their goal to bring real world applications from the snow sports Industry into their course work while also developing, and strengthening relationships between LOIC, SIA and its members. Click here to get involved.
LOIC is comprised of MBA students from the University of Colorado, Boulder with the mission of growing and strengthening the MBA program through community interaction and preparing students for careers in the Outdoor Industry. The members of LOIC will be present at the Show to discuss opportunities with companies who have a need for optimization and efficiency solutions for their day-to-day operations, shipping, supply chain management or sustainability initiatives.
Some of the benefits of working with LOIC are: fresh ideas and perspectives to incorporate into your management and operations plans, MBA level project work (students bring significant professional experience to the table) and solid, documented results. At the end of the project, actionable analysis and recommendations are delivered. If you are interested in working with LOIC members, please fill out the survey by clicking here
2 DAYS OF SNOW, SNOW, SNOW…
Plans for the SIA Snow Show’s 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) are being finalized this week and record numbers have already pre-registered to attend the annual two-day event. Winter Park Resort hosts the Alpine/Snowboard Demo & Ski-Ride Fest and act as base camp for all lift service testing and nearby Devil’s Thumb Ranch hosts the Nordic Demo focusing on the latest in skate, cross-country, touring and snowshoe technology.
At the Alpine/Snowboard Demo & Ski-Ride Fest snow sports retailers and media will test out products from over 120 brands. Other attendees get time on-snow and downtime with industry friends during parties, events and après happy hours hosted by SIA and members including the Uphill/Downhill Challenge, Office Booyz & Girlz Competition, 2 Mile High BBQ at the Sunspot (Monday, January 30). Reservations are required for the 2 Mile High BBQ, deadline is Thursday, Jan 19. RESERVE your spot today.
ON-SNOW COMPETITIONS
Uphill/Downhill Challenge
Bringing Together the Weak, Strong and the Thirsty…
Register Here! Industry teams of three will skin 1,700 feet up a marked track at Winter Park Resort to the Sunspot Lodge and back. Individual Elite/COSMIC racers from the US Ski Mountaineering and Italian National Ski Mountaineering Teams will take part in the event and make an additional lap for a total of 2400’ vertical feet. The Italian team members are currently in the US to train.
An award ceremony will be held at 4P at West Portal Station Winter Park base area including a raffle benefitting the US Ski Mountaineering team. Entry into the Uphill/Downhill Challenge is free; however, contributions to USSMA are appreciated and encouraged. Participants may also register the day of the race by 12:00 noon at the SCARPA On-Snow Demo booth.
When: Monday, January 30, 2012, 2P
Where: Start at the SCARPA Booth, Winter Park Resort, Colorado
Office Booyz & Girlz
Hosted by Malakye.com, the Office Booyz & Girlz “One Hit Wonder”-- non-contest contest kicks-off on January 30th at Winter Park’s Re-Railer Terrain Park from Noon-2P, with an award ceremony following around 3P. Contestants who come through the course just once (more if they like) and take on an obstacle will receive a prize. Costumes are encouraged and prizes will be given liberally – most having nothing to do with being the best. To register for Office Booyz & Girlz, send an email to: chelsea@malakye.com.
This year’s Nordic Demo at Devil’s Thumb Ranch was created specifically for the Nordic community and features more equipment, brands, models and sizes than any other demo in the country. Retailers also have the chance to attend seminars and networking events to share ideas with like-minded retailers from around the country. Learn more about the Nordic Demo Events including the Uinta Beer Dinner, Monday, January 30 and the Winter Feast Cooking Demonstrations.
Current list of Nordic Demo exhibitors: Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic, Smith Optics, and Swix Sport USA.
2012 Nordic Demo SEMINAR SCHEDULE
| Sunday, January 29, 2012 |
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6:30 P
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Nordic Research Presentation- Presented by Kelly Davis, SIA Director of Research.
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Monday, January 30, 2012
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8:30-9A
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Clinic #1 – Social Marketing – How To- Presented by Holly Johnson, owner of Imagica PR, and a travel, tourism, hospitality and consumer marketing specialist
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3:30P
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Clinic #2 - Public relations for the small to mid-sized retailer – Presented by Lori Crabtree, SIA’s PR consultant
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The On-Snow Demo/Ski-Ride Fest is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).
SIA is providing complimentary shuttle bus transportation from the Colorado Convention Center to Winter Park Resort starting on Sunday, January 29. Click here for the transportation schedule. Shuttle service runs between Winter Park and Devil’s Thumb Ranch every 30 min from 8A-5P.
FREE AND 2-FOR-1 SKIING/RIDING AT CSCUSA RESORTS
For a third year, SIA and Colorado Ski Country USA (CSCUSA) have partnered to give all SIA Show Attendees the chance to “Ski/Snowboard the Best of Colorado” with free or 2 for 1 lift ticket vouchers.
Registered Show Attendees receive three 2-for 1 lift ticket vouchers and all Show Buyers get three free lift tickets along with their Show badge to be used any of the five days after the SIA Snow Show, starting January 30 - February 3. Click here for more information.
IT’S EPIC! VAIL RESORTS EPIC SEASON PASS TO SHOW ATTENDEES FOR $239
For the third year running, SIA Snow Show attendees may purchase an Epic Pass (#766) for more than 65% off the original price ($239, adults only) – valid for the remainder of the 2011/2012 season, beginning January 30, 2012. $10 of your purchase goes to support SIA’s consumer initiative, Winter Feels Good, providing outreach tools that introduce youth to snow sports. For more information about the SIA Epic Pass, click here.
SIA’S NEW PRE-SHOW PUBLICATIONS
Snow Show Preview and The Guide get industry prepped for SIA Snow Show
SNOW SHOW PREVIEW
Publishers of the SIA Snow Show Daily spent the past few months working with SIA to collect content for the Snow Show Preview, setting the stage for 2012/13 product launches, providing industry analysis for the sell-in/buy-in process and tips for finishing off the 2011/12 sell-through. The Snow Show Preview also includes exhibitor listings, on-site events and helpful tips for getting the most out of the Show.
THE GUIDE
The Guide is a new custom pre-show publication built by TransWorld Business for the snowboarding community. With core snowboard retailers needs top of mind, The Guide provides pertinent Show information, new trends, up-to-date research, feature articles and more.
The digital edition is available online here via a browser based reader, and viewed using its own FREE iPad application. Hard copies of the Snow Show Preview and The Guide will be available on-site at the Show as well.
SIA’S STAFF IS HERE FOR YOU
If you have any questions before the Show, please contact SIA at 703.556.9020 or SIAmail@snowsports.org. We can’t wait to see you in Denver!
SIA SNOW SHOW AND ON-SNOW DEMO CHECK-IN WITH TYLER LAMOTTE OF PATAGONIA
SIA: What are some of the things you are most excited about seeing/doing at the Show/Demo?
Tyler: It’s exciting to interact with dealers, media and the trade with our new collections, especially this season as we debut our most comprehensive, athlete driven, performance Snow outerwear line ever.
SIA: Why do you come to the SIA Snow Show/On-Snow Demo/Ski-Ride Fest?
Tyler: The SIA Show is the ideal forum for the trade to interact with the Patagonia brand, see the new product collections in their entirety and help our dealer base finalize their order book for the season.
SIA: What can you only see/experience at the Show that you can’t anywhere else?
Tyler: SIA provides a pulse read on the state of the industry, product and brand trends for the coming season.
SIA: How and why should suppliers take ownership of the Show and Demo?
Tyler: From my POV, the Show has always been supplier driven. The demo is a great component that not only brings the Show on-snow but affords the opportunity for dealers to see and try before they solidify their buy.
The SIA Show Newsletter is sponsored by Liquid Image
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