Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SIA Show Newsletter 1.0


Click to view 2012 SIA Snow Show Photos

As fall rolls in, SIA is thinking SNOW and looking ahead to SIA Sourcing Snow (January 30 - February 1), the 2013 SIA Snow Show (January 31- February 3) and On-Snow Demo/Ski-Ride Fest (February 4 & 5) in Colorado. REGISTER NOW!  

Member-owned, inspired and dedicated exclusively to snow sports, the SIA Snow Show is the industry’s largest, global annual gathering. It’s where the most influential and visionary brands connect with leading retailers and resorts to unveil innovations, exchange ideas and build solid relationships that will shape your business and the industry.

Jamile Lavalle"The SIA Snow Show is the highlight of the winter! All the great people who make up the world of snow sports are in same place for a few days. The Show creates great opportunities for retailers and reps to see each other as well as the exciting, new products that are on the horizon. It's a week that everyone should look forward to every year!" - Jamie Lavalle, CA/NV Regional Promotions Manager, Marker/Volkl USA

Some returning events/features are on the docket for the 2013 Snow Show including the Snow Fashion & Trends Show (New Night: Wednesday, January 30- the night before the Show opens), BlueBird Social Lounge, Backcountry Experience, Digital Sneak Peak, Shmooza Palooza, Rental World/Backshop & Uniform, the Reclaim Project, and more. Stay tuned for details on other new and returning events and the Seminar lineup. For updates and Snow Show information, visit siasnowshow.com.

Bob Olson“I don’t see how you can be successful in today’s snow sports retail climate and not be at the SIA Snow Show. It’s hands down the best show for seeing all of next year’s skis, snowboards, accessories and apparel. You can meet with company principals, including sales, credit, marketing and customer service managers, and even touch base with fellow retailers. Since we all work closely in this industry, it’s rewarding and helpful to know these people.” - Bob Olson, Owner, Viking Ski Shop, Chicago, IL

This year, SIA will present a trade show entitled Sourcing Snow, showcasing the industry’s textile and material suppliers. In-conjunction with the 2013 SIA Snow Show, Sourcing Snow will be held in the Colorado Convention Center’s Mile High Ballroom from January 30 - February 1, 2013. Sourcing Snow includes exhibitors from performance textiles, insulation, zippers/closure systems, straps/webbing and other components, providing the ideal environment to interact with the entire snow sports industry. Exhibitor owned and operated, Sourcing Snow will present snow sports’ top component manufacturers.

Julie GarrySourcing Snow will add an element to the Snow Show that really has been missing. Manufacturers, designers and purchasing departments will now be able to make the most of their time in Denver and connect with their suppliers.” - Julie Garry, SIA Board Member and CEO of AFRC-Outdoor Gear

SIA’s On-Snow Demo/Ski-Ride Fest returns again, February 4 & 5, at Winter Park Resort in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo.

The Nordic Demo will be held February 4* at Devil’s Thumb Ranch in partnership with Cross Country Ski Areas Association (CCSAA). *New this year, the Nordic Demo is one day, Monday, February 4. 

Bob Carlson“I have always felt the SIA Snow Show is important because it allows retailers to easily compare everything being offered for snowboarding by all the brands. With the economy driving retailers to narrow their offering down to the absolute best-selling gear, it has never been more important for buyers to understand what product is standing out and how brands are differentiating themselves. SIA is really the only place to do this.”- Bob Carlson, Founder, Arbor Snowboards

REGISTER for SIA Sourcing Snow, Snow Show and the On-Snow Demo/Ski-Ride Fest. See you in Denver! For more information and updates, visit siasnowshow.com.


The 2013 SIA Snow Show Exhibitor Services Manual (ESM), hosted by GES, has been released. The manual and all order forms are provided in PDF format for download as well as online when available.

The ESM provides complete information on the Show including move-in and out details, electricity, carpet, order forms for any services you may need in your exhibit, the SIA Exhibitor Deadline Checklist and more. Please note that you can receive discounts for some orders if they are placed by the early deadline date (January 7, 2013) and additional discounts are available if you submit your order online. Pay attention to these deadlines for the best pricing.

By the end of October, you will receive your booth number as well as your Free Equipment Order Form. Remember, carpet is automatically provided, unless you tell us not to provide it – if it is provided and you do not need it, you will be charged a carpet removal fee.

After reviewing the manual, if you need any additional information, please feel free to contact us at 703-556-9020 or your SIA Regional Sales and Marketing Manager.

Dave Wray • Western Sales & Marketing Manager
P: 503-708-1947 DWray@snowsports.org

Reddy Kennedy • Central/Rocky Mtn Region Sales & Marketing Manager
P: 303-554-9154 C 303.579.7623 RKennedy@snowsports.org

Ed Wray • Eastern Sales & Marketing Manager
P: 401-743-8089 EWray@snowsports.org 


Sourcing SnowSIA is launching the new Sourcing Snow event strategically timed in conjunction with the 2013 SIA Snow Show. Make sure your company is ready to take full advantage of this opportunity to meet with suppliers of raw materials and other components. Please add your company contacts here. The show will be held in the Colorado Convention Center’s Mile High Ballroom from January 30 - February 1, 2013.

Sourcing Snow will include exhibits from performance textiles, insulation, zippers/closure systems, straps/webbing and other components, providing the ideal environment to interact with the entire snow sports industry. Exhibitor owned and operated, Sourcing Snow showcases snow sports’ top component manufacturers. Once we have their names, we can send them complete information regarding Sourcing Snow, the exhibitors and the special events that will be taking place – add your company contacts here.


New Night: Wednesday, January 30- the night before the Show opens

New for 2013, the SIA Snow Fashion & Trends Show will be held Wednesday, January 30- the night before the Show opens. This gives brands a chance to bask in the spotlight in front of key buyers, top media and industry friends before the Show even opens its doors. While a live DJ sets the mood, eye catching multi-media video projections will act as a dramatic backdrop as professionally-styled models work the catwalk in next season’s snow fashions, gear and accessories. During the show, our partners at Stylesight will provide a glimpse of the upcoming trends and color stories for the upcoming season. Don’t miss out on showcasing your brand in the Snow Fashion & Trends Showreserve your spot today!

What:   2013 Snow Fashion & Trends Show
When:  Wednesday, January 30, 2013, Doors open at 6:30P, Show starts at 7P
Where: Mile High Ballroom, Colorado Convention Center
Cost:    $600/outfit, $500 for 3+ items; Accessories/Hardgoods $750
RSVP:  To reserve your space, complete and return the order form. Space is limited, and granted on a first come, first serve basis.

Fee Includes:

  • Brand featured on Snow Fashion & Trends Show section of SIA website and official invitation
  • Company logo displayed above runway
  • Inclusion in the “Run of Show” Guide
  • Exposure to top journalists (past attendees: Men’s Fitness, Associated Press, Newsweek, Glamour, etc.)
  • One outfit displayed in the Fashion Lounge during the SIA Snow Show
  • Collection of digital photos from the Show
  • Inclusion in the Ski Channel’s 22-minute ready to air television show (reaching 40,000 households)
  • Ski Channel’s show, packaged as a DVD and available for ski clubs, retailers and resorts
  • Copy of Ski Channel Snow Fashion & Trends Show DVD

Learn more about the additional promotional efforts and media exposure.

For questions or more information, contact Maggie Bittner, MBittner@snowsports.org.

Show Early Bird Rates End Sunday, September 23 and Begin at $114

SIA has opened hotel blocks for the 2013 Snow Show and On-Snow Demo/Ski-Ride Fest with rates down more than 20% from the 2010 Show.

View the complete list of SIA hotels and rates for the SIA Snow Show and Sourcing Snow. Be sure to check out the Early Bird Rates which expire September 23 or when they are filled (whichever happens first). Rates are as low as $114 and reservations can be made online at siasnowshow.com/denverhotels.

Lodging is also now available for Winter Park Resort and Devil’s Thumb Ranch for the On-Snow Demo/Ski-Ride Fest, February 4 & 5, 2013. Early Bird rates start at $103 and are guaranteed through November 15 or when they are filled.

“SIA has been working with hotels and the city of Denver year-round to secure the best rates possible for Snow Show attendees,” commented SIA’s Trade Show Director, Debbie DesRoches. “We realize every business is looking to keep travel costs down and the Early Bird Rates provide some excellent deals.”


SIA Snow Show DailyThe Snow Show Daily is the official publication of the SIA Snow Show. This year, the Show Daily, in conjunction with SIA, is producing the Snow Show Preview, four onsite magazines, an On-Snow Demo Guide, and a Season Ending Wrap-Up. Click here for more information. Download the Show Daily Rate Card.

“Our expanding lineup of products is an incredible resource for industry marketers, providing a platform to deliver their message to key decision makers across a variety of touch points throughout the buying cycle. There is no tool available in snow sports that is more targeted or more engaging than the Snow Show Daily family of publications,” Andy Hawk, Publisher of the Show Daily.

Snow Show Preview: The Preview mails in early January to 12,000 retailers, buyers, suppliers, reps and industry insiders, e-mails to almost 30,000 industry members and is available on the Show floor, Day 1. It sets the stage for 2013/14 product launches and provides a sneak peek of what to expect at the 2013 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more.

Onsite 2013 Snow Show Daily: Snow Show attendees look to the SIA Snow Show Daily for breaking news, product trends, analysis, interviews and the inside on the hottest parties, biggest events and best gossip. The Snow Show Daily is published onsite each day of the Show (5,000 copies) and is distributed each morning to attendees’ hotel rooms, booths, in the publication bins at the Show, and is emailed to almost 30,000 industry members. The Dailies are also sent to 2,000 retailers after the Show.

On-Snow Demo Guide: Offering retailers a comprehensive set of resources for success during and after the On-Snow Demo.

Wrap-Up: The Season Ending Wrap-Up highlights trends and new information presented during the Snow Show, coverage of the On-Snow Demo/Ski-Ride Fest and a sneak peek of the season’s performance matric.

For more information on the Snow Show Daily, contact Andy Hawk at AHawkco@gmail.com or 303-641-0695. Download the 2013 SSSD Media Kit to advertise. The SIA Snow Show Daily is published by AIM, the Active Interest Media/Outdoor Group trade division.


The GuideFor the second year, SIA is partnering with TransWorld Business to produce The Guide. Keeping core snowboard retailers’ needs top of mind, The Guide outlines Show information, new trends, up-to-date research and feature articles to help attendees get the most out of their time at the SIA Snow Show and On-Snow Demo/Ski-Ride Fest.

The Guide, along with the January issue of TransWorld Business, will be mailed to 6,000 shops the first week of January. It will also be distributed both in print and digitally and available through TransWorld’s proprietary iPad magazine platform and available on-site at the Show as well. Information on advertising in The Guide will be available in the next few weeks. Contact Lindsey Auer at LAuer@snowsports.org with questions.


Sign up by Thursday, November 15, 2012 with Ingrid Niehaus at Ingridn2@mindspring.com

Returning to the Show, Rental World/Backshop & Uniform, presented by SAM magazine and located on the Show Floor, presents the latest technologies and products for rental shops, resorts and companies looking to present a united front. Feature your new Backshop and Rental gear and accessories and Uniform styles in this concentrated venue. Creating an exhibit exclusive to backshop and rental helps to educate buyers on the "how to" for tools and products featuring products to our customers’ experience in the shop and one the hill a great one. Last year, over 60 companies participated in the exhibit.

“Rental World/Backshop & Uniform is an amazing initiative at the SIA Show because it allows us to show our dedication to the rental business in a professional way, and amongst all other brands’ rental products so potential customers get a clear and concise overview of what the market has to offer.” Lucien Vink, Product Manager, Flow Snowboarding

Rental World/Backshop & Uniform gives buyers and media a one-stop-shop for finding new products and trends to keep their customers on the mountain and coming back for more. SAM magazine, SIA and Learn to Ski and Snowboard Month will be hosting a reception Friday evening in the exhibit. During the Show, SAM magazine will host a roundtable/seminar on rental and will also be teaming up with TransWorld Business for a snowboard specific roundtable focusing on snowboard rental and increasing participation. More details to come.

Space is limited - The deadline is Thursday, November 15, 2012. Please contact Ingrid Niehaus to participate at Ingridn2@mindspring.com.



Note a Few Show Dates/Events When Making Your Travel Plans
Sampling of major events scheduled for the 2013 SIA Snow Show (more to come):

    Online Show Registration is Open   Ongoing
Wed., Jan. 30   SIA Sourcing Snow Opens
SIA Snow Fashion & Trends Show*
  10A – 6P
Doors Open 6:30P
Thurs., Jan. 31  

SIA Snow Show Opens
SIA Sourcing Snow



9A – 6P
10A – 6P
9A – 6P

Fri., Feb. 1   SIA Snow Show
SIA Sourcing Snow
SIA Retailer & Rep of the Year
and Industry Achievement Awards

9A – 6P
10A – 6P
9A – 6P

Sat., Feb. 2   SIA Snow Show   9A – 6P
Sun., Feb. 3   SIA Snow Show
On-Snow Shuttle Transportation
Nordic Demo Reception
  9A – 1P
6P (Devil’s Thumb Ranch)
Mon., Feb. 4   SIA/WWSRA On-Snow Demo - Winter Park
SIA Nordic Demo**
  9A – 4P
9A – 4P
Tues., Feb. 5   SIA/WWSRA On-Snow Demo - Winter Park   9A – 4P

We look forward to seeing you in 2013; continue to check siasnowshow.com for Show and On-Snow Demo updates.

*New date–now on the night before the Snow Show opens.
**2013 SIA Nordic Demo is one day, Monday, February 4 at Devil's Thumb Ranch, CO.

Atomic's Kathryn SmithCheckout Atomic’s Top 5 reasons for exhibiting the SIA Snow Show and On-Snow Demo/Ski-Ride Fest!

  1. We are excited to unveil our full 13-14 product line at the Show and see how our dealers react. This is a very important part of the sell-in process and it starts here for us.

  2. To see what other companies are bringing to market - whether it’s softgoods, hardgoods, or accessories, the SIA Snow Show is the place where we see new innovations within the snow sports industry first.

  3. Atomic comes to the SIA Snow Show to debut our full product line for the globally. We choose not to show our products at preview shows so dealers will see our full range for the first time at the SIA Snow Show. We also participate at the SIA On-Snow Demo because it gives those retailers, who attend the Show and see the new products, the chance to try it firsthand.

  4. For us, SIA is the only place where you can see snow sports come together as an entire industry. The message of snow sports is consistent throughout brands and categories, suppliers and retailers.

  5. The Show is also a chance to see how other companies and competitors are progressing in this industry. SIA creates a friendly competitive environment where companies come together to support and reenergize one another.

The SIA Show Newsletter is sponsored by Foot Balance



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