Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SIA Show Newsletter 1.4


1. Register Your Staff and Reps Now!
Online registration remains open up until the close of business January 27, 2014. Remember, Your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 28th at 8A. If you have received your Badge confirmation number please bring it with your photo ID to the self-service Kiosks adjacent to the registration area in the lobby of the Denver Convention Center to print your badge and pick up your lanyard.

On-Snow badges will be available beginning January 30 at 1P. Be sure to pick up your On-Snow badge up at the Denver Convention Center – it will save you a lot of time once you get to Copper. On-Snow registration at the Denver Convention Center is $20 per person – Registering at Copper will be $50 per person (no exceptions).

Exhibitor Services Manual2. The 2014 SIA Snow Show Exhibitor Services Manual (ESM), hosted by GES, provides complete information on the Show including move-in and out details, electricity, carpet, order forms for any services you may need in your exhibit, and more.  If you need any additional information, please feel free to contact us at 703-556-9020 or your SIA Regional Sales and Marketing Manager.Here are your targeted floor plans for Move-In/Move-Out:


View the Exhibitor Services Manual HERE.

3. If you still need a hotel room, some properties have extended their SIA Blocks. Visit SIAsnowshow.com/hotels.

4. Check on the Exhibitor Dashboard to be sure you’ve uploaded your logo to the Online Interactive Floor Plan. While you’re there, check out the other free services, as well as upgrades to increase your brand’s exposure at the Show.

5. Remember to Register Your Special Events. Submit a Special Event Notification Form to SIA. If you have questions, please contact Lindsey Auer, SIA Marketing/Communications Coordinator, at LAuer@snowsports.org.

6. Follow #SIA14 and #SIA14Demo on SIA’s Facebook, Twitter and Instagram: 
Follow the 2014 SIA Snow Show by using #SIA14 and #SIA14Demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain. Be sure to check out SIA’s FacebookTwitter and Instagram and SIAsnowshow.com for the latest Show information!

7. Don’t Forget to Download the SIA/Show App!
SIA/Show AppThe SIA/Show app, which is accessed directly from the SIA app, features interactive floor maps for the Snow, exhibitor listings, appointment scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA14 info you need in the palm of your hand - Download it now! *If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling with the interactive floor plan. It you’re not using the scheduler tool, enter the App as a “Guest”.

8. Check Out The Snow Show Preview and The Guide for What’s In Store at the Show
The Guide is the Show’s preview publication built by TransWorld Business and SIA specifically for the snowboarding community. Find new trends, editor's picks, up-to-date research, feature articles and Show info to help you get the most out of your prep and time at the 2014 SIA Snow Show and On-Snow Demo. 

The Snow Show Preview, produced by The Show Daily,  provides a sneak peek of what to expect at the 2014 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more. 


9. Access Loads of Perks and Benefits for Exhibitors:

  • Complimentary Services at the Convention Center include Day Care, free WiFi, Opening Morning coffee, Happy Hours Thursday and Friday in the CSUCSA Center Lounge, as well as, complimentary Booth Cleaning, Carpeting, and Cartload Service for small exhibitors on Tuesday, January 29 and Wednesday, January 30
  • Out and About in Denver, just Flash Your Badge for great discounts at restaurants and bars around the city. Enjoy deals, discounts, and drinks specials from some of our favorite downtown Denver eateries and watering holes while in the Mile High City for the SIA Snow Show.  Flash your Show Badge at any of the participating restaurants January 30th through February 2nd to take advantage of exclusive SIA Snow Show Attendee offers. Click here for more Denver info and deals.


10. Remember to Donate Any Unwanted Booth Materials to the Reclaim Room
Drop off any of your unused or unwanted booth materials and/or products! If you’d like to dispose anything prior to the Show, just fill out this form. The attached forms will also be available at the GES Service Desk. Common items for the Reclaim Room include: vinyl banners, water bottles, unbroken foam core, conference bags, conference giveaways, and set props. If you have questions about what can be donated please contact the Sustainable Programs Manager at 303-228-8123 or ask your Event Manager.

11. Hosting an event at the On-Snow Demo?
Woodward at Copper Has You Covered.With their newly renovated facility, Woodward is offering SIA participants the chance to fully rent out the Woodward Barn for parties, product showings, and full experience sessions.  Within the facility you will have access to trampolines, skate/BMX areas, pump track, jumps to foam, and newly installed theater/sound system.   For more details and pricing contact Danny Vogel at dvogel@coppercolorado.



Sourcing SnowFor 2014, Sourcing Snow will be held during regular Show hours on the Show floor. It’s an opportunity for production professionals to discover new companies and new innovations in raw materials, and to meet face-to-face with suppliers at the Show. All Show attendees will enjoy this unique opportunity to have a look at the materials that represent the latest in snow sports technology.

Sourcing SnowFor more information, contact Nick Schubert at NSchubert@snowsports.org

Thursday, January 30   9A - 6P
Friday, January 31   9A - 6P
Saturday, February 1   9A - 6P
Sunday, February 2   9A - 1P


Click here to find out more about Sourcing Snow, download the Attendee Prospectus, and see the most updated 2014 Exhibitor list. The Sourcing Snow Guide will be available on-site at the Show.




Universal Sports NetworkGet ready to put our industry’s best foot forward as Universal Sports presents 2014 SIA Snow Show, an exclusive, one-hour TV program featuring the latest in snow sports from inside the industry's largest trade show.

Airing Saturday, February 8, from 7 to 8 PM ET, 2014 SIA Snow Show will be a must-watch guide for consumers. Universal Sports will visit various booths and conduct on-site interviews at the Snow Show and at the On-Snow Demo at Copper Mountain.

2014 SIA Snow Show will be part of an incredible line-up of world-class events televised in the coming weeks by Universal Sports Network, including the FIS Alpine World Cup and other winter sports including snowboarding, cross country skiing, figure skating, bobsled and speed skating as America's 2014 Olympic medal hopefuls prepare to take on the world at the Sochi Games.

Universal Sports NetworkFor advertising and integration opportunities within the 2014 SIA Snow Show for TV, please contact: Kevin Johnson (Kevin.Johnson@nbcuni.com) and Matt Venzin (Matt.Venzin@nbcuni.com) by Friday, January 24, 2014.


Are you taking advantage of all the FREE PR opportunities available to you as a 2014 SIA Snow Show exhibitor? SIA will promote YOUR company at every opportunity – help us by providing the info.

Olympics and Athlete Media Promotion
Is your company a 2014 Winter Olympics supplier? Tell us in less than 100 words about your products being used in the Olympics and who media should contact for follow up. If you support snow sports athletes in the Olympics or another competition, tell us who they are and if/when any of them will be at the 2014 SIA Snow Show so we can tell inquiring media. Send info to Elizabeth EHurst@snowsports.org.

Sneak Peak+New Product Directory
Show off ONE of your hottest products in the Sneak Peak+New Product Directory. Buyer and media attendees will use the directory to navigate the thousands of products on display at the SIA Snow Show and build their Show itineraries. Upload now.

Digital Press Room
The Digital Press Room is the only place outside of your booth at the Snow Show where you can share your press kits, news releases and product information with the media. Printed and USB press materials are NOT allowed in the SIA Snow Show press room at the Colorado Convention Center. Upload now.

Event and Social Feeds on the SIA Snow Show App
It’s your Show and your app. Make sure the thousands using the SIA Snow Show App get updates on what is going on at your booth by submitting your event information at and sharing your Show updates with @SIAsnowsports socially using #SIA14 and #SIA14Demo. App download iPhone/iPad here, Android here, others here.

Exhibitor PR Kit 2014The SIA Snow Show Exhibitor PR Kit provides information on the FREE promotion opportunities available to exhibitors at the Show. Download the 2014 PR Kit for a complete list of opportunities plus tips on promoting your new products, hottest trends, athletes, events and parties during the 2014 Snow Show. For more information or questions, contact Elizabeth Hurst at EHusrt@snowsports.org.


Jeff GoodellOn Friday morning, the Four Seasons Ballroom will be open to all attendees with one of the Show’s most exciting events. Protect Our Winters is hosting a breakfast featuring Rolling Stone Magazine Contributing Editor Jeff Goodell. POW Founder Jeremy Jones will introduce Goodell, who will deliver his “Field Notes From The Climate Wars.”

Goodell has written many articles for Rolling Stone about climate change, and is the author of several notable books on the topic; most recently,How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate, winner of the 2011 Grantham Prize Award of Special Merit.  The Grantham jury cited the book as “an immensely readable, carefully researched, and groundbreaking contribution to the literature on climate change.”

Protect Our WintersBe sure to mark your calendar with this important event to learn more about POW’s mission and achievements in 2013.
Protect Our Winters Breakfast
Friday, January 31, 2014
Doors at 7:30, Speaker at 8:15, open to all Show attendees




We’re looking forward to seeing everyone at our new On-Snow Demo location at Copper Mountain Resort. Copper is a perfect transition onto the slopes after four days of meetings and product demos at the Show. With 120+ brands across Alpine, snowboard and cross country, the SIA On-Snow Demo/Ski-Ride Fest and Nordic Demo is the best chance to test all of the 14/15 hardgoods you just saw in Denver side-by-side. Here’s all the info you need to know to make the most of your time at Copper:

1. Register Now! The On-Snow Demo Ski/Ride Fest and Nordic Demo takes place at Copper Mountain Resort on Monday, February 3  9A – 4P and Tuesday, February 4  9A – 4P.

2. $20 On-Snow Demo, both Alpine and Nordic, Pre-registration ($50 on-site) includes:
    2 Days at Copper Mountain Resort with:

  • Lift Tickets
  • Breakfasts & Lunches
  • Après Ski/Ride Happy Hours (Monday)    
  • Transportation To & From Denver
  • Ski/Snowboard Rentals


**Be sure to pick up your On-Snow Demo badges at the Convention Center – it will save you time when you arrive at Copper!

3. Check out the On-Snow demo Exhibitor List, posted here.

4. Mark your Calendar for the Nordic Demo Educational Seminars:

  • Sunday, Feb 2, 6:30P: Nordic Presentation - Using current market trends to help grow your business with Kelly Davis, SIA Director of Research. Following the presentation, please join us downstairs for the end of the Super Bowl.
  • Monday, Feb 3, 8:30-9A: How to Leverage Ski Instruction and your Local Resort to Increase Sales - PSIA Nordic Demo Team Member and Coach Scott McGee to discuss best practices for engaging your local instructors and resorts and how to increase sales in partnership with them.
  • Monday, Feb 3, 3:30-4P: Supplier/Retailer/Resort Roundtable – Moderated discussion on how to attract the next skier, what is currently being done and what else can be done?
  • Tuesday Feb4, 8:30-9A: What is Selling at Retail – By the NumbersReese Brown, SIA Nordic Director, will present on what is selling at retail for the 2013/14 season including regional anomalies, category percentages and top selling price points.


5. Transportation To and From Copper:
You can stay at Copper Mountain or in Denver.  SIA provides daily complementary Shuttle Bus Transportation each day from the Colorado Convention Center.  Here is the schedule:

Sunday, February 2, 2014
3:00 PM depart from Colorado Convention Center

Monday, February 3, 2014
7:00 AM depart from Colorado Convention Center
4:00 PM depart from Copper Mountain

Tuesday, February 4, 2014
7:00 AM depart from Colorado Convention Center
2:00 PM depart from Copper Mountain
3:00 PM depart from Copper Mountain
4:00 PM depart from Copper Mountain

In addition, Colorado Mountain Express offers shared ride shuttles, charter vans and private car services from Denver Airport and Downtown Denver to most Colorado resorts including Copper Mountain, Keystone, Breckenridge, and Vail. Daily departures and complimentary Wi-Fi available on all CME vehicles. SIA attendees will receive a 25% discount on all CME shuttle and charter services with Group Discount Code:  SIASNOW. Call 800-519-9613. 

6. Join the 2014 Uphill/Downhill Challenge – or Cheer on the Competitors!
The 2014 Uphill/Downhill Challenge will take place February 3, starting at 1P in the Demo area. The fastest man and woman in the ever-popular Industry Category receive “bragging rights” along with top-of-the-line gear. Industry Teams (each with three members) in 1st, 2nd and 3rd win custom cowbells. Don’t miss the award ceremony beginning at 3P.
Click Here To Sign Up For The 2014 Uphill/Downhill Challenge

**SIA organizes the Uphill/Downhill Challenge with support from a number of companies and individuals within the backcountry, randonee, and splitboard communities. The Uphill/Downhill Challenge is a fundraiser for the US Ski Mountaineering Team.

7. Take Advantage of Great Deals for On-Snow Demo Attendees in and Around Copper Mountain Resort. SIA and Copper Mountain have negotiated deals, valid February 2 – February 4, 2014 for food, retail and Woodward. Check out all participating locations listed below. SIA On-Snow Demo Credentials must be present at time of purchase.

Food Discounts: 10% off at Belgian Bean, Camp Hale in East Village and Center Village, Sky Chutes, Healthy Tomato, Copper Red Hots, JJ’s, Endo’s, and Storm King
All Day Happy Hour at JJ’s, Endo’s and Storm King

Retail Discounts:  20% off regularly priced merchandise at Copper Sports, Kelly’s Closet, and Spyder

Woodward Deals: Woodward at Copper is offering 50% off intro sessions and 20% off Drop In or Skate/Bike sessions for SIA attendees the following 3 days after the On-Snow Demo only (Feb. 5-7). You MUST show your SIA badge and Woodward has also asked that you reference code 10264 if possible.


The Event Calendar is full of great events that you’ll want to take part in. Be sure to check out the full listing at SIAsnowshow.com/events, and see below for a sampling of what’s in store.

Remember to Register Your Special Events - submit a Special Event Notification Form to SIA. If you have questions, please contact Lindsey Auer, SIA Marketing/Communications Coordinator, at LAuer@snowsports.org. To access the full list of Exhibitor/Brand Events while you’re on the Show floor, be sure to check the Interactive Floor PlanShow App and Snow Show Daily

Sendoff to Sochi Opening Ceremony
Thursday, January 30, 8A

Atrium Lobby, Colorado Convention Center

Join us in the Atrium Lobby of the Colorado Convention Center as we ring the bells to open the 2014 SIA Snow Show and celebrate the Road to Sochi. Just eight days before the 2014 Olympic Winter Games kickoff in Sochi join thousands of industry leaders to celebrate the Olympic Games. Past Olympian Doug Lewis will act as emcee for the morning. See the unveiling of the official uniforms for the U.S. Alpine, Freestyle, Freeskiing and Snowboarding teams.

Screening of the Crash Reel, Followed by Q&A with Kevin Pearce
Kevin PearceThursday, January 30, 6P, Mile High Ballroom
The dramatic story of one unforgettable athlete, Kevin Pearce; one amazing sport, snowboarding; and one explosive issue, Traumatic Brain Injury. A comeback story with a difference: this eye-popping film seamlessly combines twenty years of stunning action footage with new specially-shot verité footage and interviews as it follows U.S. champion snowboarder Kevin Pearce and exposes the irresistible but potentially fatal appeal of extreme sports. 

SIA SnowSports Retailer & Rep of the Year Awards
Friday, January 31, 6P, CSCUSA Central Lounge
Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports. Click here to see this year’s recipients.

Doc DesRoches Award
Thursday, January 30, 3:30P
The recognition is made annually by SIA and the U.S. Ski Team to recognize an SIA member and Team supplier for its promotion of the Team's brand and athletes. This year’s winner is The North Face at booth #4357

Outdoor Industries Women’s Coalition (OIWC) Keynote Presentation and Breakfast.
Saturday, February 1, 7-9A
The OIWC Breakfast features a Keynote Panel of industry leaders, including SIA’s own Research Director Kelly Davis, discussing "The Money Stash: Uncovering the Economic Future of the Snow Industry.” The OIWC’s Pioneering Woman Award recognizes a “maven of mentoring,” and will be presented to Kathy McGuire, Executive VP Global Operations, K2 Sports. And the OIWC First Ascent Award winner is Laura Ferguson, North American Events and Athlete Manager, Arc’Teryx.

OIWC Happy Hour
Saturday, January 30, 4-6P
Join OIWC in their new Women’s Lounge and Product Showcase in Booth #548. Raffles, a piñata, beer and relaxation are on tap as OIWC celebrates their new award-winners.

The Assembly
Friday, January 31 9A-7P, Colorado Convention Center
The ASSEMBLY returns for its second run this year with an expanded format that aims to take an in-depth look at mountain tourism, including an executive level assessment of the current situation, a fact-based outlook on the business climate in the immediate future, and interactive discussions on new trends impacting the industry.

An Assembly Breakout Session - Special Interest to SIA Members: Rise of the Metamediaries
Friday, January 31, 2P-5:30P in a sub room of the Mile High Ballroom
A Moderated Panel Featuring subject matter experts from among the leading internet technology firms, what we call Metamediaries.. Here we take a close study of the largest names in internet technology, companies such as Google, Apple, TripAdvisor, Amazon, FaceBook, and Twitter. These firms own the consumer experience, and now hold unprecedented influence over the way we shop and buy. Join us as we discuss how this new frontier of consumer engagement is disrupting the ways of the past, while also creating opportunities for the future. 

Keep The Energy Flowing! Here’s a Sampling of Some of the Great After Hours Events Going On During the Show:

5th Annual SIA/SOS Hockey Shoot Out
5th Annual SIA/SOS Hockey Shoot OutThursday, January 30, Pepsi Center following the Av’s Game
The first night of the Show at the Pepsi Center immediately following the Avalanche versus the Minnesota Wild Game, which starts at 7:00P. The Pepsi Center is donating the ice for the official SIA/SOS Hockey Shoot Out and offering discounted tickets to the Avalanche Game from which they will also be donating a portion of ticket sales to SOS. There’s a full roster that includes a number of Avalanche Alums. Click here for tickets and info.

Icelantic Winter on the RocksIcelantic Winter on the Rocks
Friday, January 31, 7P,
Red Rocks Amphitheater
The 3rd Annual Winter on the Rocks Concert at Red Rocks is welcoming Jurassic 5 and Ghostland Observatory. Get tickets here

TransWorld Snowboarding Riders' Poll AwardsTransWorld Snowboarding Riders’ Poll Awards
Friday, January 31, 8P
The Ogden Theatre, Denver
The biggest night in snowboarding. Each year the stars of our sport gather to honor the year’s best in Snowboarding. Awards include Video of the year. Men’s and Women’s Rider of the year, The Legend award, and the TransWorld Snowboarding Readers Choice award voted on by the readers of TransWold Snowboarding.


Bro'd to SIACongrats to Skiing Magazine’s Bro’d to SIA Winner, Devin Dube, and TransWorld Snowboarding’s Winner, Hailey Ranconi! Both women entered our Bro’d to SIA Contest in December and will be joining us at the Show to find out what it’s like to have a career in the Snow Sports Industry.

Devin Dube has been working at East Coast Alpine in Danvers, MA since graduating from Salem State University with a degree in Business Administration with a concentration in Marketing. Devin DubeDube worked her way up quickly at East Coast Alpine, from working in the shop, to being in charge of social media, to her current position as Marketing Manager.

Dube says she’s looking forward to coming to the Show so she can learn more about what a marketing job in the industry would be like, and to walk around and soak up the atmosphere.

“I know I want to stick to marketing in the snow sports industry,” she commented. “My current job has been great because it has helped me learn that marketing and communications is what I’m most interested in. I like this field because you get to meet great people, and the work is always fun.”

Hailey RanconiHailey Ranconi is a student at the University of Vermont. She worked at the Ski Haus in Poughkeepsie, NY for the five years before college, and still works there when she’s home from school and for special events throughout the season. In addition to her studies, Hailey is the events coordinator for the UVM Ski and Snowboard Club, serves on the advisory committee for Burton’s Chill Program and is a member of UVM’s Snowboard Team, competing in rail jams as often as her schedule will allow.

When we asked how she does it all, Ranconi explained, “They’re all things I really like to do, so it’s not like work. Being the Events Coordinator for the club has shown me how much I would like to do something similar in my career, and working with the Chill program is important to me because snowboarding has done so much for me in my life – I really like to give back when I can.”

Ranconi says she’s looking forward to the Show so she can talk to people about their own careers, get ideas about what’s possible, and home in on what she might want to do in the future.

Be sure to keep an eye out for Hailey and Devin and welcome them to the Show, the community and the industry –bright women like these two will keep the Snow Sports Industry growing and thriving, and you are all potential mentors who can help them along. Thanks to Skiing Magazine and TransWorld Snowboarding for hosting the contest with us, and congrats again to Hailey and Devin, on getting Bro’d to SIA!



Malakye.comMalakye.com and SIA are anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. It’s free for both exhibitors and attendees and is located in a high-traffic area of the convention center.

To find out more about The Shmooz, click here or email Chad@malakye.com.



Epic PassFor the fifth year running, SIA and Vail Resorts have partnered to offer SIA Snow Show attendees the opportunity to purchase an Epic Passfor only $279. Stop by the Vail Resorts Epic Pass booth (#1136) to get your specially priced SIA Epic Pass unlocking access the best mountains in Colorado, Utah, California, Minnesota and Michigan. 

Only available at the Show, the exclusive SIA Epic Pass includes unlimited access for the remainder of the 2013/14 winter season to VailBeaverCreekBreckenridgeKeystoneCanyonsHeavenlyNorthstarKirkwoodAfton AlpsMt. BrightonArapahoe Basin and Eldora starting February 3, 2014 - NO BLACKOUT DATES. Plus, $10 of your purchase goes to Winter Feels Good, providing outreach tools that introduce youth to snow sports.

Epic Pass*SIA Epic Pass valid for the remainder of the 2013/2014 ski/snowboard season, starting February 3, 2014. Does not include Summer 2014 access. Pass only available for adults (13+) and only available at the SIA Snow Show. Only credentialed SIA Show Attendees are eligible for the Epic Deal.


Colorado Ski Country USASIA and Colorado Ski Country USA (CSCUSA) are once againpartneringto give ShowAttendees three 2-for-1 vouchers that can be used any of the five days after the SIA Snow Show. Click here to find out more about free skiing and riding through CSCUSA.


The SIA Show Newsletter is sponsored by Innovative Systems LLC






“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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