Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SIA Show Newsletter 1.3


The Snow Show is YOUR show – so SIA has negotiated discounted room blocks at various Denver and Copper Mountain hotels to make your Show experience affordable.

Wait until after January 1 and you’ll miss out on lodging deals that you won’t find anywhere else! The third party companies you might otherwise use to make your reservations with may not deliver the best deals. Book Now!

Check out SIAsnowshow.com/hotels to see locations and pricing available. Rooms are still available at these rates, but are limited and subject to availability. Make your reservations as soon as possible since official SIA room blocks are selling out quickly.


On-Snow Demo hotels need to be reserved separately. Book your On-Snow Demo reservations at Copper Mountain today!



Register Your Production/Design Staff Today!
Sourcing Snow is the home of premium ingredients at the 2014 SIA Snow Show. New this year, Sourcing Snow will be held during regular Show hours on the Show floor. It’s an opportunity for production professionals to discover new companies and new innovations in raw materials. In addition, Sourcing Snow streamlines your buying process, saving you time and money while providing an extra spark in the midst of our industry’s most inspiring gathering, the Snow Show! SIA Members asked for a Sourcing Show to round out the Snow Show, and after Sourcing Snow’s debut in 2013, it has proved to be exactly what they were hoping to find.
“At Spyder we are constantly pushing the limits of raw materials innovation,” said Joann Smith, VP of Merchandising at Spyder Active Sports. “The addition of the Sourcing Snow Show to SIA is important to our development process because it creates an opportunity to meet with our vendors, review product, and finalize programs. Having a chance to view raw materials alongside finished product in the same venue is a great benefit – it helps us streamline our processes and ensure that we end up with the top-notch finished products our customers expect from us.”

Sourcing Snow combines with the SIA Snow Show to create the largest and most comprehensive show of its kind. It’s a unique opportunity for production professionals to meet face-to-face with suppliers at the Show, and for all attendees to have a look at the raw materials that represent the latest in snow sports technology.

Exhibition space is still available for Sourcing Snow – for more information, contact Nick Schubert at NSchubert@snowsports.org

Thursday, January 30   9A - 6P
Friday, January 31   9A - 6P
Saturday, February 1   9A - 6P
Sunday, February 2   9A - 1P

Make plans now to bring your production staff to the 2014 SIA Sourcing Snow. Having them there will save your company time and money. Production staff at the will have direct access to SIA member sourcing pros committed to making quality snow sports products. SIA Exhibitor credentials admit you to Sourcing Snow at no extra cost.

Click here to find out more about Sourcing Snow, download the Attendee Prospectus, and see the most updated 2014 Exhibitor list. The Sourcing Snow Guide will be available on-site at the Show. Click Here for a view of the 2013 Sourcing Snow Guide.



Heating up an already exciting season of winter sports programming including skiing and snowboarding, Universal Sports presents 2014 SIA Snow Show, an exclusive, one-hour program featuring the latest trends, technologies, product lines and fashion from inside the industry’s largest trade show.

Airing Saturday, February 8, from 7 to 8 PM ET, 2014 SIA Snow Show is an original production that will take snow sports enthusiasts inside the SIA Snow Show trade show creating a must-watch consumer guide that showcases the latest products from industry manufacturers. Universal Sports will visit various booths and conduct interviews on the floor of the Snow Show expo at the Colorado Convention Center in Denver, CO from January 30-February 2, and be on-site at the on-snow demo at Copper Mountain Resort February 3-4.

Over the next two months, Universal Sports Network will present a robust schedule of world-class events from around the globe including the FIS Alpine World Cup and other winter sports including snowboarding, cross-country skiing, figure skating, bobsled and speed skating as America’s 2014 Olympic medal hopefuls prepare to take on the world at the Sochi Games.

For advertising and integration opportunities within the 2014 SIA Snow Show for TV, please contact Kevin Johnson (Kevin.Johnson@nbcuni.com) and Matt Venzin (Matt.Venzin@nbcuni.com) by January 15, 2014.


With 120+ brands across Alpine, snowboard and cross country, the SIA On-Snow Demo/Ski-Ride Fest is the best chance to test all of the 14/15 hardgoods side-by-side. It’s also one of the best ways to educate yourself and your employees about the products, and to streamline or fine-tune your buying process. That makes the On-Snow Demo a huge value; pair that with your $20 Registration fee, which covers lifts, meals and transportation to and from Denver, plus the fact that you’re already there for the Show, and you’ve got a big winner for your bottom line.

“For me, it’s silly to pass up the On-Snow when I’m already out there for the trade show anyway, especially when SIA pays for the transportation to the mountain,” said Joe Palaia, Snowboard Clothing Equipment and Buyer, at Buckman’s in Pottstown, PA. “The Demo also allows us to tweak the decisions on those companies that we are on the fence with. It streamlines our process and allows us to ensure that the consumer will be on a board with performance that’s comparable to what they are getting for their dollar.”

Tracy Gibbons, Co-Owner of Sturtevant’s in Bellevue, WA agreed, “The On-Snow Demo is so easy! From the transportation, food and lodging, to get getting skis right near the lift, the Demo is very easy and affordable for us to attend.”

Take a look at last year’s On-Snow Demo/Ski-Ride Fest:

The SIA On-Snow Demo/Ski-Ride Fest is the best value you’ll find in a demo, with all of the products you need to see for the coming season in one place. It also packs in the local discounts and helpful features to sweeten the deal!

Check out these great benefits of being a demo attendee:

  • Once you’re geared up and ready to take on Copper Mountain, the Sherpa app gives you hands-free, real-time insider intelligence, across the entire mountain. The app tells you what you’re near, where to go and what to do when you get there. 
  • 25% discounts on shuttles, charter vans and private car services from Denver Airport and Downtown Denver to Copper Mountain are available through Colorado Mountain Express- group discount code: SIASNOW. Complimentary WiFi and daily departures available for all vehicles. Call 800-519-9613 for more info.
  • Hang on to your Snow Show or On-Snow Demo Ski/Ride Fest credential. February 2-4 several Summit County food and retail establishments will be offering attendees 10-20% discounts. Check SIAsnowshow.com for a complete list of the discounts. Credentials must be present at time of purchase.

The list of On-Snow Demo exhibitors is now available online—check it out here!

Register for the On-Snow Demo Now!
Hotel blocks are filling up fast at Copper – book your spot today!

2014 On-Snow Demo/Ski-Ride Fest – alpine/snowboard – Copper Mountain Resort
Monday, February 3   9A – 4P
Tuesday, February 4   9A – 4P

$20 On-Snow Demo Registration includes 2 Days at Copper Mountain Resort with:

  • Lift Tickets
  • Breakfasts & Lunches
  • Après Ski/Ride Happy Hour (Monday)    
  • Transportation To & From Denver
  • Ski/Snowboard Rentals

Remind your Reps to sign up for the On-Snow demo: All sign-ups are through WWSRA. If you are interested in presenting your line at the 2014 On-Snow Demo at Copper Mountain, please contact Cami Garrison at WWSRA, 303-532-4002 or cami@wwsra.com. Find out more about the On-Snow Demo!

Check out the great terrain you’ll find at the On-Snow Demo at Copper Mountain:


As you anticipate your time at the Show, we know you’re thinking about seeing industry friends and catching up while getting business done. But have you got a detailed plan? Have you mapped out your time down to the hour, or are you more of a hang-out-and-hope-for-the-best kind of person? After many years of seeing retailers have a successful Show using many different approaches, one thing we all know for sure is that a little planning and organization go a long way toward getting your goals met. To that end, we checked in with Bob Olson, owner of Viking Ski Shop in Barrington, IL, with over 40 years in business. Olson has a system for working the Show which has been successful for him over the years. Here are the highlights:

SIA: After many years coming to the Show, you’ve got your approach down to a well-oiled machine. In general, how do you organize your time at the Show?
Bob: It’s a very busy time of year for retailing, so we have to be smart about how we cover the store. I have two hard goods managers who join me on the trip to Denver on Wednesday. On Thursday and Friday we go non-stop. We have appointments booked with hard good suppliers from 8am until 7-8pm.  Then my managers go home and run the shop on Saturday and Sunday. I stay and that’s when I have some time to visit the machine suppliers, look at things like footbeds, possibly attend a seminar, and get other odds and ends done. It’s also a great opportunity to talk to my reps and the sales managers of the suppliers companies. My wife is our softgoods buyer, and her schedule is similar. Sometimes it’s hard for us to both be gone from the shop like that, but I feel very strongly that it’s important to be there. There is no other place to see the product lines like you can at SIA.

SIA: How important is it to you to get that face time at the Show?
Bob: It’s very important. That’s what the business is still all about. It’s a tight knit industry and your relationships with reps and suppliers are key. I also like to take time during my appointments to learn a little bit about what direction a company is going in and get an idea of what they’re going to do in the next few seasons. It helps my future planning to have an understanding of that.

SIA: Although it’s a chunk of time away from your shop, do you think attending the Show saves you time or money in the long run of the season?
Bob: When a rep comes into the store it is costly because of the time it takes. That’s why I believe in the Show so strongly. If you go to Denver and just go non-stop, you can see a lot of brands and lines in a couple of days. In addition, I’m a big believer in demos for our staff and we try to participate in as many as possible. Because we’re coming from Chicago, it involves a flight and a hotel to get to a demo. If I can work the On-Snow Demo into their schedule it makes things less expensive and more convenient. Demos can get cost prohibitive, so this is a great way to do it.

There are many approaches to working the Show, but there’s no question that having a plan in mind helps you reach your goals. We have many ways to help, including the SIA/Show App, which has a scheduler and interactive floor plan. In addition, Suppliers can access the Exhibitor Dashboard to check sales leads and manage their information appearing in the Exhibitor Brand Search. Retailers can access the Exhibitor Brand Search, Interactive Floor Plan, or the SIA/Show App to find an Exhibitor on the floor, read press releases, keep track of exhibitors you want to visit at the show and organize sessions and appointments with your own calendar.

Retailers can also plan ahead by visiting the Curated View of Snow Sports at SIAsnowshow.com to find an overview of trends to watch for in every category. More in-depth information can be found in the Sneak Peak New Product Directory to help you get an overview of the product lines before you head to the Show.

Last but not least, schedule time for some education at the SIA Snow Show with the many seminars being offered. Highlights include SnowSports Market Overview by Category, presented by SIA Research Director Kelly Davis, and F/W 15 Color and Megatrends,
presented by Stylesight. Visit SIAsnowshow.com/seminars for the full listing.

Visit SIAsnowshow.com to find many more ways to help you plan your best Show ever!



Malakye.com and SIA are anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. It’s free for both exhibitors and attendees and is located in a high-traffic area of the convention center.

It’s a great way for companies to find new talent for current and or future job opportunities – if your company would like to be involved, click here or email Chad@malakye.com.


1.Register Now!
Remember, Your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 28th at 8A. Register Your Staff and Reps Now! On-Snow Demo badges will be available beginning January 30 at 1P.

2. The Exhibitor utilities discount deadline is coming up – place your order by Jan 6 to save!
The 2014 SIA Snow Show Exhibitor Services Manual (ESM), hosted by GES, provides complete information on the Show including move-in and out details, electricity, carpet, order forms for any services you may need in your exhibit, and more. Please note that you can receive discounts for some orders if they are placed by the early deadline date of January 6, 2014, and additional discounts are available if you submit your order online. After reviewing the manual, if you need any additional information, please feel free to contact us at 703-556-9020 or your SIA Regional Sales and Marketing Manager.

3. Access Loads of Perks and Benefits for Exhibitors:
Did You Know? We’ve made every effort to make the Show more cost effective for exhibitors with many complimentary services including day care, free WiFi, Opening Morning coffee, Happy Hours Thursday and Friday in the Center Food Court, as well as complimentary Booth Cleaning, Carpeting, and Cartload Service for small exhibitors on Tuesday, January 29 and Wednesday, January 30.

4. Don't forget the Free Skiing and Riding! For a fifth year, SIA and Colorado Ski Country USA (CSCUSA) are partnering to give Registered Show Attendees three 2-for-1 lift ticket vouchers along with their Show badge that can be used any of the five days after the SIA Snow Show. Click here to find out more about free skiing and riding through CSCUSA.

5. Look for The Guide and The Snow Show Preview, Coming to Your Mailbox & Inbox Soon!
The Guide is the Show’s preview publication built by TransWorld Business and SIA specifically for the snowboarding community. Find new trends, editor's picks, up-to-date research, feature articles and Show info to help you get the most out of your prep and time at the 2014 SIA Snow Show and On-Snow Demo. 

The Snow Show Preview, produced by The Snow Show Daily and SIA, sets the stage for 2014/15 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2013/14 sell-through. It provides a sneak peek of what to expect at the 2014 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more. Both publications will be mailed shortly – so be on the lookout, and use them to plan ahead and make the most of your time at the Show!


Upload to the Digital Press Room:
The Digital Press Room, accessed through the Supplier Dashboard is now open, offering a paperless space to upload your press releases, product information, images and more. Media begin using the Digital Press Room starting in December and use it as a reference after the Show. *No paper press kits or USB/memory keys are allowed onsite in the Show Press Room.

Upload images to the Sneak Peak/New Product Directory:
Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of the 2014.15 season's new and innovative "It" products. Get your brand noticed by uploading your images to the Sneak Peak/New Product Directory through the Supplier Dashboard.

Get the Word Out to Media Before the Show:
The pre-registered media list for 2014 SIA Snow Show is now available. Download it here. This list of pre-registered media will continue to grow after the New Year and will be updated on January 6 as well as right before the Show. Take the time to research the writers and media outlets on this list to decide which will find your company, products and news relevant and then use it to target your pitches and booth invites.

Register Your Special Events:
Booth happy hour? DJ & posting signing? Athlete appearance? Whatever it may be, let SIA promote your event. Submit a Special Event Notification Form to SIA. If you have questions, please contact Lindsey Auer, SIA Marketing/Communications Coordinator, at LAuer@snowsports.org.

Check Out The PR Webinar:
Did you miss SIA’s PR webinar reviewing all of the PR and marketing opportunities available at the Snow Show? Check out the presentation and let us know if you have any questions about what was covered. Detailed info about what is outlined in the presentation is in the Exhibitor PR Kit and Exhibitor Exposure PDF.



Follow the 2014 SIA Snow Show by using #SIA14 and #SIA14Demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain. Be sure to check out SIA's FacebookTwitter and Instagram and SIAsnowshow.com for the latest Show information!

Don’t forget to download the SIA/Show App!
The SIA/Show app, which is accessed directly from the SIA app, features interactive floor maps for the Snow, exhibitor listings, appointment scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA14 info you need in the palm of your hand - download it now!

*If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling with the interactive floor plan. It you’re not using the scheduler tool, enter the App as a “Guest”.


The SIA Show Newsletter is sponsored by Innovative Systems LLC






“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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