Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SIA Show Newsletter 1.2

11/22/2013

Q-AND-A WITH COPPER MOUNTAIN: EASILY ACCESSED AND VARIED TERRAIN + LAID BACK BASE SCENE = ON-SNOW DEMO SUCCESS

As plans are being finalized and excitement is building for the On-Snow Demo/Ski-Ride Fest, we thought we’d check in with some of the experts on Copper Mountain’s terrain to get a sneak peek at what’s in store for Demo participants. We caught up with Woodward at Copper Manager Danny Vogel and Copper Mountain Communications Manager Austyn Williams to hear a little bit more about what makes Copper Mountain an ideal location for the On-Snow Demo.

SIA: Danny, As the General Manager of Woodward and Copper’s terrain park manager, you’re an expert on the terrain parks people are going to be using at the On-Snow Demo. What are the features of Copper’s terrain parks that you think will lead to a successful demo experience?
DV: Our Woodward at Copper terrain parks will be a hit during the SIA On-Snow Demo due to the fact that we cater to progression throughout all of our parks.  For the beginners in the industry we offer a new terrain based learning area with rollers, banks, micropipe, and first time boxes.  We also offer small and medium size parks that help progress the intermediate rider into higher difficulty jibs and jumps. 

Central park, our large park, will have a set up of medium jumps ranging from 25-40 feet that will prepare you for our big line with jumps around 50-60 feet.  Our park crew gets pretty creative in our Lower 29 flats as well with some great street inspired features.  Basically, our terrain parks cater to any style rider in a fun and progressive manner.

SIA: Can you tell us a little bit about Woodward in general, and specifically how access to the Woodward Barn will be a benefit to On-Snow Demo attendees?
DV: Woodward at Copper will offer the SIA on snow attendees an experience they have never received at any other SIA demo or resort for that matter.  Our Woodward Barn facility just went through a major renovation switching from snowflex to skatelite material which allows all wheeled access like skateboards, BMX, MTB, inline as well as our custom Parkboards and Parkskis that are engineered with wheels on them. 

Attendees will be able to access the barn throughout the On-Snow Demo for Intro sessions, which give an overview of our facility and the safe way to use it, or they can do Skate/BMX session, Drop Ins, and even go through a guided tour. Check out woodwardatcopper.com for more detailed info on our programs and facilities.

SIA: Austyn, How do you think Copper’s other facilities and base village will help make Copper a great venue for SIA’s On-Snow Demo?
AW: First of all, we’re located just 75 miles west of Denver off Interstate 70, so it’s very easy to get here from Denver. Most important, our terrain is perfect for a demo, because it’s naturally divided with easiest terrain to the west and expert terrain to the east, so everyone in the group can find the terrain they’re looking for to test the gear.

With unique programming like Woodward at Copper, Tucker Mountain Snow Cat access, seven terrain parks and a 22-foot Olympic-sized Superpipe, there really is something for everyone.

Our base village is great because it’s easily navigable and pedestrian-friendly. We really strive to establish a low-key, genuine feeling that is inclusive and comfortable for everyone, which will make it an ideal location to come together at the On-Snow Demo and Ski/Ride Fest.

The On-Snow Demo/Ski-Ride Fest takes place in conjunction with WWSRA, Rocky Mountain Demo. Copper Mountain is a perfect transition onto the slopes after four days of meetings and product demos at the SIA Snow Show. During the two-day Ski-Ride Fest, snow sports retailers and media test gear and accessories they just previewed at the Show including ski, snowboard, AT, backcountry, and cross country products. Register Now!

2014 On-Snow Demo/Ski-Ride Fest – alpine/snowboard – Copper Mountain Resort
Monday, February 3   9A – 4P
Tuesday, February 4   9A – 4P

$20 On-Snow Demo Registration includes 2 Days at Copper Mountain Resort with:

  • Lift Tickets
  • Breakfasts & Lunches
  • Après Ski/Ride Happy Hour (Monday)    
  • Transportation To & From Denver
  • Ski/Snowboard Rentals


Remind your Reps to sign up for the On-Snow demo: All sign-ups are through
WWSRA. If you are interested in presenting your line at the 2014 On-Snow Demo at Copper Mountain, please contact Cami Garrison at WWSRA, 303-532-4002 or cami@wwsra.com. Find out more about the On-Snow Demo!

 

TRY ALL THE 14.15 NORDIC PRODUCT LINES AT THE NORDIC DEMO

In conjunction with the On-Snow Demo/Ski-Ride Fest, the Nordic Demo will be held at Copper Mountain Resort for 2 days, delivering the largest and most concentrated event for the industry trade; on the snow and off.  Launching the trends, innovations, culture and energy of the Nordic market, buyers can see and experience complete product lines showcased for the 2014.15 collections while meeting with key principals and renewing relationships.

Chris Frado, Executive Director of the Cross Country Ski Areas Association, a sponsor of the Demo, said she feels that the Nordic Demo is irreplaceable for anyone who wants to get a true understanding of the lines and products available. “You’re not going to get a better opportunity to realistically compare products side by side in the same conditions on the same day. And the Nordic Demo is the only place you can see the entire product line; no matter how many reps come to see you, you’re not going to have this kind of chance to see and try everything that’s available all in one place.”

Frado added that one of the most important parts of the Nordic Demo is the amount of cross country knowledge all in one spot. “You have all the national cross country product managers all in one place. It’s a think tank of cross country knowledge and to be able to pick the brains of that many product managers is incredible. You don’t get that kind of opportunity anywhere else, and that alone makes coming to the Demo worthwhile.”

The Nordic Demo will offer buyers an opportunity to try all nordic products including cross country skis, snowshoes, poles, wax, and accessories. On Copper Mountain’s beautifully groomed Nordic trails, buyers will experience the latest trends and have an unparalleled testing opportunity.

Sign up to exhibit at the 2014 Nordic Demo at Copper Mountain by contacting Cami Garrison with WWSRA at cami@wwsra.com

2014 Nordic Demo – Copper Mountain Resort
Monday, February 3   9A – 4P
Tuesday, February 4   9A – 4P

 

SOURCING SNOW 2014 IS A MUST-DO FOR PRODUCTION PROFESSIONALS LOOKING TO STREAMLINE THEIR BUYING PROCESS AND FIND INSPIRATION

Sourcing Snow, home of premium ingredients at the 2014 SIA Snow Show, has been an opportunity for production professionals to discover new innovations in raw materials and new companies that they had not previously known about.  SIA Members asked for a Sourcing Show to round out the Snow Show, and after Sourcing Snow’s debut in 2013, it has proved to be exactly what many of you were hoping to find.

“We are very enthusiastic about Sourcing Snow.  Even though it was relatively small the first year, we found it very worthwhile and cultivated sources we did not previously have,” said Wendy Carey, Vice President and CFO of Seirus. “There were vendors there we had not met before and we are currently working through samples with them.”

Sourcing SnowRobert Yturri, Senior Vice President of Product and Brand Management at Sport Obermeyer, agreed that adding Sourcing Snow to the Snow Show was a big success. “Our entire Product & Design Team, including contractual designers from around the world, visited the inaugural Sourcing Snow last year. And we absolutely found it useful. In terms of research and development, timing-wise we were able to solidify existing projects as well as find new and interesting headers.”

For 2014, Sourcing Snow will be on the Show floor and held during regular Show hours. Carey says Sourcing Snow is still a must-do for Seirus: “It may be less convenient to identify and get to all of the vendors, but it is important enough to our innovation to make the effort.”

Yturri is optimistic that the new time and location will be a benefit to Obermeyer’s design team and employees. “We very much appreciate the move to the show floor. This will help those folks in our company with tight schedules be able to hit the show in moments of spare time. All I can say is we’re thankful for the sourcing show being included in SIA!”

Sourcing SnowThe addition of Sourcing Snow makes the SIA Snow Show the largest and most comprehensive show of its kind. It’s a unique and beneficial opportunity for production professionals to meet face-to-face with suppliers, and there’s no question that this year’s location will inspire all Snow Show attendees with a look at the raw materials that represent the latest in snow sports technology.

Exhibition space is still available for Sourcing Snow – for more information, contact Pat Grenke at PGrenke@snowsports.org.

SOURCING SNOW: JANUARY 30 — FEBRUARY 2, 2014
Thursday, January 30   9A - 6P
Friday, January 31   9A - 6P
Saturday, February 1   9A - 6P
Sunday, February 2   9A - 1P



THERE ARE SO MANY WAYS TO PROMOTE YOUR BRAND AT THE SHOW - TAKE ADVANTAGE OF THESE OPPORTUNITIES TODAY!

2014 Exhibitor PR KitThe SIA Snow Show Exhibitor PR Kit provides information on the FREE promotion opportunities available to exhibitors at the Show — download your copy here.

Here are some of the opportunities you’ll find in the Exhibitor PR Kit that you can take advantage of right now:



Upload your releases to the Digital Press Room:

The Digital Press Room, accessed through the Supplier Dashboard is now open, offering  you a paperless space to upload your press releases, product information, images and more. Media begin using the Digital Press Room starting in December and continue to refer back after the Show. *No paper press kits or USB/memory keys are allowed onsite in the Show Press Room.

Upload images to the Sneak Peak/New Product Directory:
Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of the 2014.15 season's new and innovative "It" products. Get your brand noticed by uploading your images to the Sneak Peak/New Product Directory through the Supplier Dashboard.

Highlight your brand in Rental World; deadline to participate is Dec 4!
For 2014, the Rental World/Backshop, Uniform Gallery space combines to focus on the specialty backshop and rental shop. This venue, created exclusively for backshop and rental, helps educate buyers on the "how to" for tools and products that give their customers a great experience in the shop and on the hill. To participate in Rental World/Backshop and/or Uniform Gallery, contact Ingrid Niehaus at INiehaus@snowsports.org. 

Participate in Backcountry Experience; deadline to sign up is Dec 1!
Backcountry Experience returns to the 2014 SIA Snow Show floor with educational seminars, industry professional appearances, and Q & A's. The BC Experience focuses on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the "Must Know" of safety information and protocol. This gives attendees the chance for backcountry buyers and media to see AT products and splitboards, along with beacons, poles, probes, shovels, skins, backpacks and airbags all in one place. Space is limited.  You must be a 2014 SIA Snow Show exhibitor to participate. Deadline is December 1. Click here to have your product displayed. Please, no more than 3 items per brand. If you are interested in presenting a seminar focused on the Backcountry, please contact MBittner@snowsports.org.

Advertise in the Show Daily; deadline to get your ad in The Preview is Nov 27!
Connect directly with SIA Show attendees and the industry through its official publication. The SIA Snow Show Daily is published each day and distributed to attendee hotel rooms by 6A at 14 properties, electronically to 26,000 industry members, posted online and in the publication bins at the Show. Also, for the second year, the Snow Show Daily, in conjunction with SIA, will produce the Snow Show Preview. The Preview provides a sneak peek of what to expect at the 2014 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more. As a bonus, all issues are mailed to over 12,000 specialty retailers, top resort managers and influential snow sports industry professionals who missed the Show. Find past issues here.

Advertising & Editorial Inquiries/Submissions Download The 2014 Show Daily Media Kit To Advertise.
Contact: Andy Hawk Editor & Publisher AHawk@aimmedia.com P 303-641-0695 or Sharon Burson Account Executive SBurson@aimmedia.com P 970-485-0846

SNOW SHOW PREVIEW:
Editorial Deadline: Monday, December 2, 2013
Advertising Deadline: Wednesday, November 27, 2013
Advertising Materials Deadline: Monday, December 9, 2013
Mail Date: Friday, December 27, 2013

SNOW SHOW DAILY:
Editorial Deadline: Monday, December 16, 2013
Advertising Deadline: Friday, December 20, 2013
Advertising Materials Deadline: Monday, January 6, 2014

Sign Up for the Exhibitor PR Webinar, Dec 11:
Led by SIA’s public relations consultant, Lori Crabtree, we are hosting an Exhibitor PR Webinar Wednesday, December 11th at 2PM (EST) covering public relations opportunities, important deadlines and tips on getting the most media exposure for your brand, products and favorite causes during the 2014 SIA Snow Show. Please forward this invitation to appropriate marketing/public relations staff within your company. Sign Up for the Webinar Here.
Title: 2014 SIA Snow Show PR and Marketing Opportunities Webinar
Date: December 11, 2013
Time: 2:00pm - 3:00pm EST
Questions? Contact SIA Communications and PR Manager Elizabeth O. Hurst at EHurst@snowsports.org or 408-386-8168.

Submit your Events for inclusion in SIAsnowshow.org, Show Daily Preview and Show App:
Submit your Special Event Notification Form by December 6 and be included in the SIA Snow Show Preview, mailed and e-mailed to almost 30,000 industry members and available on the Show floor, Day 1. Your event will also be included on our website, Interactive Show Planner, on the SIA Snow Show App and pushed out to retailers and media. Questions? Contact Lindsey Auer at LAuer@snowsports.org.




SIA APP BRINGS #SIA14 TO THE PALM OF YOUR HAND

The SIA App is now 2 apps in 1! You’ll find the Snow Show App now within the year-round SIA app, giving you access to all the information you need at the Show as well as features that are useful all year long.

The Show app, which is accessed directly from the SIA app, features interactive floor maps for the Snow, exhibitor listings, appointment scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA14 info you need in the palm of your hand - download it now!

*If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling through Map Your Show (MYS). It you’re not using the MYS scheduler, enter the App as a “Guest”.

The SIA app is a year-round feature with a complete Member Listing, access to research, newsletters, SIA’s Latest (blog/news feed), SIA information and social feeds. It’s FREE for Apple iPhone and Android, and there is also a free iPad app that is full resolution and specifically designed for iPad. Download it, use it, love it!

 

BRO’D TO SIA: NOMINATE YOUR FAVORITE SHOP KID TO WIN A FREE TRIP TO THE SHOW THROUGH SKIING MAGAZINE & TRANSWORLD BUSINESS

Bro'd to SIATransWorld Business and Skiing Magazine in partnership with SIA, are giving one lucky shop employee, ages 21-25 only, an all access trip to the 2014 SIA Snow Show.

All you need to do is go HERE to tell Skiing Magazine why this shop kid, of the all the shop kids in the United States, should get sponsored to come out to Denver, CO for three nights between January 30 and February 4, 2014 to learn more about the sport you love, meet the people behind the brands you carry, and learn more about SIA. The TransWorld Business Bro’d to SIA starts December 2 – December 16. Info coming soon.

Spread the word to help the Next Generation build a career in the ski/snowboard industry, because the road to a better understanding of what goes on behind the curtain begins at SIA.




EXHIBITOR SERVICES MANUAL IS LIVE; FREE EQUIPMENT FORM DUE DECEMBER 16

To help you with the planning for the 2014 SIA Snow Show-here is a link to the EXHIBITOR SERVICES MANUAL. This manual is your guide for all things you need to know about the upcoming show. Please pay close attention to the order deadlines. Ordering in advance will save you money!

Exhibitors- you should have received your Free Equipment Form - if you haven’t, please contact SIA Trade Show Director Debbie DesRoches at DDesroches@snowsports.org or 703-506-4200.  If you have, please complete and return by December 16.  

If you miss the free equipment ordering deadline, you must order by January 6 to receive the advance discount price.



BOOK YOUR HOTEL NOW FOR THE BEST RATES AND LOCATIONS

Find accommodations to match your brand and style; from boutique to grand hotel. Housing blocks are now open- Rooms starting at $119 – check SIAsnowshow.com/hotels for a listing of available locations and rates. Reserve Now!
 
On-Snow Demo hotels need to be reserved separately. Book your On-Snow Demo reservations at Copper Mountain TODAY!

 

MAKE YOUR SHOW A SUCCESS BY PLANNING AHEAD - INVITE YOUR KEY REPS AND BUYERS NOW

Please send your buyers and reps a personal invite and let them know you’d like them to be there. It’s easy – click here for sample emails and postcards you can copy or download. You can even have us send your invites to our database, which includes 10,000+ emails for key reps and retailers. Click here to find out more!

 

THE SHMOOZ BRINGS NETWORKING TO A NEW LEVEL FOR JOB SEEKERS AT THE SHOW – GET INVOLVED!

Malakye.com and SIA are anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. It’s free for both exhibitors and attendees and is located in a high-traffic area of the convention center. It’s a great way for companies to find new talent for current and or future job opportunities – if your company would like to be involved, click here or email Chad@malakye.com.

 

COST SAVINGS OF 75% THROUGH YRC FOR SHIPPING YOUR EXHIBIT TO THE 2014 SNOW SHOW

YRC FreightReceive a 75% discount on qualifying less-than-truckload (LTL) shipments on your inbound and outbound Show shipments at the Colorado Convention Center. Ship your booth to the Show earlier - SIA advanced freight storage offers 30-day free storage.

YRC is the Official Show Carrier for the SIA Snow Show. Learn more about YRC and Show Shipping Tips HERE.

 

ICELANTIC SKIS' WINTER ON THE ROCKS, FEATURING JURASSIC 5 & DUCK SAUCE, RETURNS TO RED ROCKS AMPHITHEATER FRIDAY, JAN 31

Icelantic Skis' Winter on the Rocks AEG Live and Icelantic Skis are teaming up for the third installment of Winter on the Rocks. 2012 marked the first ever winter concert at one of the world’s most iconic venues, Red Rocks Amphitheatre. Now in its third year this event has become the premier winter event, attracting fans from all over the country. Headlining 2014’s concert are Jurassic 5 and Duck Sauce. Hip hop legends Jurassic 5 reunited earlier this year at Coachella Music and Arts Festival, and this will be their first Colorado show in 8 years. Tickets are on sale now!

Sam Warren of Icelantic Skis commented, "We're thrilled to announce the 3rd Annual Icelantic's Winter on the Rocks and continue to progress what has become a winter tradition here in Colorado. This show embodies the lifestyle and passion at the core of the Snow Sports industry and the Icelantic Family. We look forward to being with everyone under the winter stars at most iconic venue in the world on January 31st. Don’t forget your dancin' shoes!!" 

 



The SIA Show Newsletter is sponsored by Innovative Systems LLC

Innovative Systems LLC

 

 

 



 

 

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