ON-SNOW DEMO Q & A WITH WWSRA: NEW LOCATION AT COPPER MOUNTAIN WILL KEEP THE SHOW’S ENERGY FLOWING
The On-Snow Demo is held each year in cooperation with the Western Winter Sports Representatives (WWSRA), and the new location at Copper Mountain is generating a lot of excitement for the 2014 Show. We caught up with WWSRA’s President Morgan Turner and Association Director Cami Garrison to talk about the benefits of the new location at Copper.
SIA: How do you think having the Demo at Copper Mountain will benefit the manufacturers as well as buyers and reps?
CG and MT: Copper is one of the best-known Front Range resorts in Colorado. Its proximity to I-70 and to Summit County makes it an ideal location and opens the Demo up to a much larger turnout. The move to Copper is truly an open invitation to all retailers, especially those close by in CO, to get more of their employees out of the shop for a day or two, and on snow to test out the newest gear and innovations from the industry. While buyers are obviously the key in getting a variety of products into a storefront, you can't overlook the importance of shop employees and the impact they have on sell through. They are the front line to the customer. They dictate many of the products that walk out the door and Copper will most certainly bring a large number of shop employees to Demo over the next few years.
SIA: What are some of the benefits of the new location?
CG and MT: Having the Copper Conference Center as a central hub for the Demo is going to be great! To have a boot room all in one beautiful setting along with registration and food in same zone is a huge improvement. There are so many great restaurants along with spots to get a drink and catch up with friends all around the Copper base area and just a few steps from your condo. This will really create a greater sense of community around the Demo. Again, Copper's proximity to Denver and I-70 makes getting there from Denver and the Show quick and easy. And finally, it's going to be great to have the Nordic Demo so close to the rest of the Demo. Hopefully we'll see more of the Nordic crew out with the rest of the Demo attendees this season!
SIA: How do you think the On-Snow Demo rounds out the Show attendees’ experience, and why is important to attend?
CG and MT: The On-Snow Demo always has been, in our opinion, one of the most important events before and after a shop does their buy. To truly give your customer the information they need and deserve you have to do your research. Skiing and snowboarding is an experience that you have to sell to your customer. You can't sell your customer on an experience you haven't had. Taking the time to try the products you currently carry and test out products you don't carry is vitally important to staying current and educated on what is happening with technology in our industry. Manufacturers look to their retailers to tell them what is and isn't working on the shop floor and out on the hill. Retail feedback is a critical element of brand progression and innovation.
With excitement building for the On-Snow Demo at Copper Mountain and event plans taking shape, now’s the time to register and reserve your lodging before the early bird rates expire November 1!
On-Snow Demo registration is $20 and includes two days at Copper Mountain Resort:
- Lift tickets
- Breakfast and lunch each day
- Après ski/ride happy hour
- Transportation to and from Denver
- Ski/snowboard demos and rentals
Register now! Hotel rooms at the Early Bird Rates are still available at Copper Mountain until NOVEMBER 1 – make your reservations soon!
Don’t miss out on the industry’s 2014 SIA On-Snow Demo/Ski-Ride Fest
BOOK YOUR HOTEL NOW FOR A GREAT LOCATION AND A ROCKY MOUNTAIN VIEW
Book your hotel now before the best rooms and rates sell out. Rooms starting at $119 – check SIAsnowshow.com/hotels for a listing of available locations and rates.
On-Snow Demo hotels need to be reserved separately. Book your On-Snow Demo reservations at Copper Mountain ASAP – Early Bird Demo Rates end November 1!
SOURCING SNOW 2014 BRINGS A VIBRANT ADDITION TO THE SHOW FLOOR
New for 2014, Sourcing Snow will be on the SIA Snow Show floor and held during regular Show hours. Sourcing Snow’s debut last year represented a success for exhibitors and production professionals alike, and was hailed all around as a great addition to the Show.
“The Sourcing Snow Show was very good for us,” said Chris Parkes, CEO of Concept III. “We met new customers and we will do business with them this year, which was very positive. Of course moving to the main hall will bring more energy to the show as a whole, so I believe it will be a win/win for all!”
Christopher Neary, president and CEO of Vertical Source, agreed that holding Sourcing Snow during regular Show hours will be a benefit to everyone attending the Show. “It shows that the Sourcing Show is an important facet of the industry, and the exhibitors within it play a significant role in the ‘behind the scenes’ process of making product. The increased exposure of the back end of the business gives us the opportunity to educate industry professionals about how the process works of designing and making apparel, and offer options of how to achieve their goals.”
Sourcing Snow allows production professionals to meet face-to-face with suppliers to streamline their buying process during the Show. The new location for 2014 will certainly bring extra vibrancy to the Show floor, giving attendees an inspiring look at the raw materials that represent the latest in snow sports technology.
|SOURCING SNOW: JANUARY 30 — FEBRUARY 2, 2014
|Thursday, January 30
||9A - 6P
|Friday, January 31
||9A - 6P
|Saturday, February 1
||9A - 6P
|Sunday, February 2
||9A - 1P
Exhibition space is still available for Sourcing Snow – for more information, contact Pat Grenke at PGrenke@snowsports.org.
IT’S YOUR SHOW – BE SURE TO INVITE THE REPS AND BUYERS YOU’D LIKE TO SEE THERE!
As a member-owned trade association, the SIA Snow Show is your Show. Your individual support is so important to the Show’s continuing success, strength and community. And of course, having your reps and buyers attend is critical to creating the best Show ever.
“The email blast worked really well for us last year and we look forward to running a new and improved version this January!” - Julia Blumenfeld, Sales and Marketing Coordinator, HEAD/TYROLIA Winter Sports, USA
Please send your buyers and reps a personal invite and let them know you’d like them to be there. It’s easy – click here for sample emails and postcards you can copy or download. You can even have us send your invites to our database, which includes 10,000+ emails for key reps and retailers. Click here to find out more!
DEADLINE TO EXHIBIT IN RENTAL WORLD/BACKSHOP AND UNIFORM GALLERY IS DECEMBER 4 – SIGN UP NOW!
For 2014, Rental World/Backshop and Uniform Gallery, presented by SAM Magazine, returns to give buyers a focused look at some of the most fundamental aspects of snow sports growth and participation: the tools for excellent service, properly functioning equipment, and a great example on the mountain.
Rental World highlights the innovations and technologies in rental equipment and accessories helping to get a lead in this important customer return market. Backshop focuses on the importance of well-tuned equipment as well as the most advanced innovations, tools and technology to make snow sports participants’ experiences safe and enjoyable. Uniform Gallery highlights what’s new in uniforms and how to make the best impressions on the hill.
“Rental World/Backshop and Uniform Gallery is an amazing initiative because it allows us to show our dedication to the rental business in a professional way,” said Lucien Vink, product manager at Flow Snowboarding. “And it’s amongst all other brands’ rental products, so potential customers get a clear and concise overview of what the market has to offer.”
This comprehensive venue educates buyers on the "how to" of great service. It features the newest products, tools and technology to make customers’ experience in the shop and on the hill a great one and to keep them coming back year after year.
SAM magazine, SIA and Learn to Ski and Snowboard Month will be hosting a reception Friday evening in the exhibit and SAM will present their Rental Roundtable on Friday as well – more details to come. Make sure your company is a part of Rental World/Backshop and Uniform Gallery. Deadline is December 4. To sign up, email Ingrid Niehaus, SIA's special exhibits coordinator, at INiehaus@snowsports.org.
GET YOUR BRAND IN THE GUIDE AND THE SNOW SHOW DAILY - DEADLINE TO ADVERTISE IN THE GUIDE IS NOV 1
The Guide is the SIA Snow Show preview publication built by TransWorld Business and SIA specifically for the snowboarding community. Dropping in January to over 8,000 shops in print and 30,000 digitally, along with an iPad App and another 1,000 onsite distribution, The Guide is the snowboard exclusive SIA Snow Show go-to pub.
ADVERTISING DEADLINE: NOVEMBER 1
The Guide Media Kit outlines all of the rates and specs you need to know to take advantage of this opportunity. Rates start at $750. For questions or to book ad space, contact Lindsey Auer at LAuer@snowsports.org.
The Daily also publishes the Preview to set the stage for 2014/15 product launches and provide a look at what to expect at the 2014 SIA Snow Show and On-Snow Demo/Ski-Ride Fest. It covers brands, seminars, parties, events, and more, reaching 30,000-40,000 retailers, buyers, retailers, suppliers, reps, media and other industry professionals in early January.
PREVIEW ADVERTSING DEADLINE: NOVEMBER 27
Every day of the SIA Snow Show some 5,000 industry pros comb the Snow Show Daily for the Show’s hottest trends, party wrap ups and industry analysis. The Daily publishes an issue each day of the four days and reaches more than 30,000 industry pros through on-site and digital distribution.
SHOW DAILY ADVERTISING DEADLINE:
For more information about the benefits, reach and cost of advertising with the Snow Show Daily or the Preview, check out the 2014 Snow Show Daily Media Kit. To book ad space, contact Andy Hawk,
Publisher, at firstname.lastname@example.org, 303-641-0695 or Sharon Burson, Account Executive, email@example.com, 970-485-0846.
IT’S BACK! THE SHMOOZ BRINGS INDUSTRY EMPLOYERS AND PROFESSIONALS TOGETHER FOR A GOLDEN NETWORKING OPPORTUNITY
The Shmooz is back for 2014! Malakye.com and SIA are anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. The Shmooz, free for both exhibitors and attendees, is located in a high-traffic area of the convention center, and is an incredible way for companies to find new talent for current and or future job opportunities.
For more information on the Shmooz, click here or email Chad@malakye.com to get involved.
PRELIMINARY SEMINAR SCHEDULE IS RELEASED – DON’T MISS OUT ON THESE GREAT OPPORTUNITIES FOR EDUCATION AND BUSINESS GROWTH
The 2014 Seminar Schedule highlights have been released, including the ever-popular SnowSports Market Overview by Category, presented by Kelly Davis, SIA’s research director. In this seminar attendees will get a complete overview of the retail market and how it is evolving with changing consumer behavior.
Davis points out that the up-to-the-moment information imparted in this seminar is key to understanding the current market. “We do this seminar immediately after the December data is released. It’s the first opportunity we have to share it and talk about it, and this is the most important data of the year. Everything that follows is a trend that the December data kicks off,” she said.
Overall category trends will be presented at the seminar as well as a detailed view of category retail data including sales, inventories and sell through and a tutorial on how to use the data presented. Finally, predictive modeling techniques are discussed, highlighting opportunities for each category using available retail, economic, participation, weather and other data pertinent to category performance.
The list of seminars continues to grow and will be posted at SIAsnowshow.com/seminars in the next few weeks. The list of must-see 2014 seminars includes:
Thursday, January 30
F/W ‘14 Color and Megatrends, Presented by Stylesight
Stylesight focuses on the trends driving the snow sports sector, through the use of comprehensive color combinations as well as inspirational mood images and themes. Key silhouettes and design details, prints and graphics, and innovative materials will be explored, focusing on performance, surface textures and directional developments in technology.
Moms Matter – The Secret to Growing the Ski Industry, Moderated by Krista Parry FACT: Women control 85% of household spending. How do we as an industry make it easier to KEEP and Bring back moms to the sport. This panel of expert “moms” and women in the ski industry will help you understand how to leverage moms to grow your business.
Friday, January 31
From Zero to Snow Sports Digital Marketing Hero in 10.5 Steps, Presented by Rob Rozicki
In this session you'll learn how to make digital marketing easy for your business or brand whatever your size. Take away specific tactics and strategies not more questions from this session.
Made In USA
A panel discussion with premiere brands of the ski and snowboard industry speaking about their risk/rewards, trials and tribulations, and why being built in the USA matters to the future of our sport.
Saturday, February 1
Inspiration Through Digital Storytelling, Presented by Jeff Werkheiser
Get people dreaming through your digital and social storytelling; we'll talk through how to build a content strategy that tells your brand's story.
From Concept to Completion, The Creation of a Garment, Presented by John Andreae
Utilizing experts to highlight the crucial variables throughout the process of creating a garment.
Financing Your Growing Company, Presented by LSQ Funding Group and US Bank
The purpose of the seminar is to educate and provide options for managing growth and securing capital in a growth environment.
The Seminar Schedule is being completed and will be posted at SIAsnowshow.com/seminars in the next few weeks. In the meantime, you can view or download many of the 2013 Seminars to help you plan which seminars you’d like to attend at the 2014 Show!
The SIA Show Newsletter is sponsored by Innovative Systems LLC