Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SIA Show Newsletter 1.3

12/20/2012

PRE-REGISTRATION CLOSES JAN 17 AND HOTEL BLOCKS CLOSE DEC 28

Hotel Blocks close December 28, and a few downtown Denver hotels have already sold out. Book now to make sure you get the hotel and location you want!

On-snow hotels need to be booked separately; book your reservations at Winter Park or Devil’s Thumb Ranch today.

Pre-registration for the Show closes January 17 – register now and cross it off your list!

 

STAY ON TOP OF THE LATEST SHOW NEWS – FOLLOW US ON TWITTER, INSTAGRAM AND FACEBOOK
Remember to Keep Checking SIAsnowshow.com for Updates
Facebook Twitter Instagram For 24/7 updates on all things 2013 Snow Show and SIA, be sure to keep visiting: SIAsnowshow.com, SIA’s Latest or follow SIA insiders on Twitter, Instagram and SIA’s Facebook page – we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA13 to join in on our Twitter feed.


EXHIBITOR UTILITIES DISCOUNT DEADLINE: JANUARY 8
The deadline is approaching for 20% discount on utilities; order online only at denverconvention.com. Orders must be placed by January 8, 2013 - if assistance is needed, please contact Exhibitor Services at 303-228-8027.  In order to have your utilities set correctly, please provide a floor plan and orientation for the booth.

SIA SOURCING SNOW ADDS TEXTILE COMPONENT TO THE SNOW SHOW
SIA Sourcing SnowBe there for the first Snow Exclusive Sourcing Show, Sourcing Snow, the new home for premium ingredients in the snow sports industry,connecting snow sports manufacturers and designers with the top textile experts and production professionals. Please be sure to include your designers, sourcing and production personal to attend when completing your 2013 Snow Show Registration. Your Snow Show Badge gives you access to Sourcing Snow. With your support, we look to make Sourcing Snow a destination that grows to be a mainstay of the Snow Show.

Find information, exhibitors and details in the Sourcing Snow portfolio

Sourcing Snow portfolio

“The dedication and commitment of SIA to its members is quite impressive. SIA has listened closely to the request for sourcing availability at the SIA Snow Show in Denver and has responded with a scenario that is not only smart, but takes into consideration the challenges and needs of its members to have the opportunity to work with their supply chain.” Tom Weinbender, President, Schoeller Textil USA, Inc.

SOURCING SNOW: JANUARY 30-FEBRUARY 1, 2013
Wednesday, January 30 9A – 5P
Thursday, January 31 9A – 5P
Friday, February 1 9A – 3P
COLORADO CONVENTION CENTER, DENVER, COLORADO

For more information, visit SIAsnowshow.com/sourcing.


EQUIPMENT ORDER FORM DUE DATE HAS BEEN EXTENDED: DEADLINE IS NOW DECEMBER 21!
You should have received your Free Equipment Form - if you haven’t, please contact SIA’s Membership Department; Patricia Grenke or Mary Deornellas. If you have, please complete and return today!

GET THE WORD OUT WITH SNEAK PEAK AND DIGITAL PRESS ROOM
Exhibitor PR Kit Is Available For Download; Use It to Maximize Your Show PR Opportunities
The SIA Snow Show is a once-a-year showcase of all things SNOW — and the world takes notice. The 2012 Show attracted 1,052 magazines, newspapers, TV and online journalists from around the world. Get your story out there by listing in the Sneak Peak + New Product Directory, which serves as both a new product directory for retailers and an "at-a-glance" hot item spotter for journalists researching trends and product features. *Be sure to upload now – SIA will start promoting the Sneak Peak/NPD to media and buyers beginning January 7. And be sure to make use of the Digital Press Room, which provides you with the technology to upload press releases, product information, images and more. *Reminder: No paper press kits or USBs are allowed on site.

Download the Exhibitor PR Kit to learn about the PR Tools SIA provides, to find out deadlines and to get valuable tips to help spread the word about your product or service.

 

THE GUIDE FOR THE 2013 SIA SNOW SHOW DROPS THIS WEEK
Snowboard Specific Show Preview Helps Attendees Plan For and Navigate the Show
Download on iTunesThe GuideThe Guide, powered by TransWorld Business, starts showing up in your inbox and mailbox this week. Check out SIA and TransWorld’s Show preview specifically for the snowboarding community to find Show information, new trends, up-to-date research and feature articles to help you get the most out of your time at the Show and On-Snow Demo. The digital version can be found at http://issuu.com/siasnowsports/docs/theguide. Additional hard copies of The Guide will be onsite at the Show on Day 1. Download the 2013 The Guide on your iPad here.



TIME TO GET YOUR GET YOUR SHMOOZ ON:
ShmoozaPalooza Brings Industry Employers and Professionals Together for a Once-in-a-Year Networking Opportunity
ShmoozaPaloozaThe ShmoozaPalooza is back again at SIA! Malakye.com and SIA are anticipating another great Shmooz at the show! Quickly becoming the premiere hiring event of the year, The Shmooz brings together the Snow industry’s leading employers and professionals for a day of in-person interviews and networking. Free for both exhibitors and attendees, the event takes place on Fri, Feb 1 from 11am – 4pm in the Colorado Convention Center. For more information on the Shmooz, click here or email Chad@malakye.com to get involved.

 

SHOW SEMINAR SCHEDULE IS RELEASED
Mark Your Calendar and Plan To Take Advantage Of Our Most Extensive Educational Offerings Ever
When it comes to educational seminars, clinics and expert advice, you’ll have plenty of opportunity to up your business savvy at the Show. Beginning Wednesday, January 30th, the day before the Show officially opens, Kelly Davis, SIA’s Director of Research, presents the Snow Sports Market Category Seminars. The Market Category Seminars provide important market insight before heading into the Show including an analysis of snow sports retail and how it’s evolving along with consumer behavior.

“The Market Category seminars are the one time each season that we present the research for each specific category in a single place on the same day. This is the most comprehensive review of sales, participation, and other factors affecting the snow sports market,” says SIA’s Kelly Davis. Category specific content is presented throughout the day starting with Alpine at 9am, Snowboard -10am, Apparel -11am, Accessories –1pm, and Backcountry – 2pm. (Nordic category presentation is at the Nordic Demo, Sun. Feb 3, 6pm at Devil’s Thumb Ranch).

Typically a standing-room-only seminar, Stylesight’s Fall/Winter 2013 Color & Megatrends  also preps attendees for the Show on Wednesday at 5pm and Thursday at noon.
New education sessions are  offered in the Rental World/Backshop area, focusing on the rental markets in ski/snowboard and increasing participation including the TransWorld Business presentation of You Always Remember Your First Time. But Was It Any Good? The Rewards & Returns of Rigging Riders with the Right Rental Gear on Fri, Feb 1, 11am. SAM Magazine’s annual Rental Roundtable is Fri, Feb 1 at 1pm. In addition, the session line up for Backcountry Experience has just been posted with safety-education and Q & As with backcountry industry leaders.

A run-down of the 2013 Snow Show seminar topics with detailed descriptions and presenters can be found at: SIAsnowshow.com/seminars. The SIA Snow Show Daily also includes seminar listings and the Show’s Smartphone App will be available to download at SIAsnowshow.com/showapp by December 20.

OPEN THE SNOW SHOW WITH A NIGHT OF STYLE, MUSIC, COCKTAILS & SOCIAL
Snow Fashion & Trends Show, New Date – Wednesday, January 30, Doors Open 6:30P

SIA Snow Fashion + Trends Show, A Look Forward from SnowSports Industries America on Vimeo.

Let the premiere collections of winter style open the Snow Show with a night of fashion, party, music and social. Billed as the headline event for the SIA Snow Show, the Snow Fashion & Trends Show, showcases over 27 brands – some industry style icons, others new to snow – with video trends, produced by Stylesight, rolling throughout giving you the inside view of what to see on the Show Floor the next day. Take in cocktails, a live dj and social with the industry. Save the Date! 

   

LOADS OF EVENTS TO LOOK FORWARD TO AT THE SHOW – START MARKING YOUR CALENDAR NOW!
So many events, so little time – so grab a pen and start planning. A full listing of events will be live on the Interactive Show Guide, to be posted in January. The event listing is updated continuously - check in often so you don’t miss a thing.

Never Summer SOS Ice Hockey GuideOnce again, the Show kicks off with the Never Summer SOS Ice Hockey Shootout on Wed., Jan 30, from 8:45P - 10:15P at Foothills Ice Arena in Lakewood, CO. Free transportation is available. It’s your chance to finally see some hockey, so come cheer on 32 hardcore players from the industry as well as a few NHL alumni who will square off to benefit SOS Outreach. Spectators are encouraged to attend, especially if they like great cold beer and good “beer league” hockey.

Burton President Donna CarpenterAnother event highlight is the Outdoor Industries Women’s Coalition (OIWC) Thought Leaders Keynote & Awards Presentation, on Sat, Feb 2, from 7A – 9A. Burton President Donna Carpenter gives an inside view of how she has shaped the industry through her women’s initiatives, dedication, and passion and how Burton is establishing a new norm for workplace culture.

The 2013 Snow Fashion & Trends Show takes place at the SIA Lodge Stage Wed, Jan 30, where we’ll preview the 2013/2014 collections and celebrate why we’re all in Denver. Plans for the 2013 Snow Fashion & Trends Show feature a live DJ and eye catching multi-media video projections as a back drop for the beautifully styled models. Cocktails, sounds and social make this a premiere evening in the snow sports industry to preview the winter collections for 2013/14.

Icelantic's Winter on the RocksOther great events include the return of Icelantic’s Winter on the Rocks, a once-yearly chance to experience a winter concert at Red Rocks. Featuring Macklemore and Ryan Lewis, tickets are on sale now, and the show is Fri, Dec 1 at 7:30P.

The 14th Annual TransWorld Riders’ Poll Awards  takes place on Fri, Feb 1, at the Fillmore Auditorium, where the best riders of the year, chosen by the riders themselves, will be honored. The Skiing Business Industry Awards, which recognize some of the ski industry's best leaders from around the country, will be presented Thursday, Jan 31. Catch a Denver Nuggets game on Wed, Jan 30 or Fri, Feb1, and enjoy discounted SIA Snow Show ticket rates. Close out the show at the 8A Sunday morning Pancake Breakfast, where SIA Board members flip flapjacks and serve up a great time.

Don’t forget, a full listing of events will be live on the Interactive Show Guide starting in January.

 

SUBMIT YOUR EVENT TO BE PROMOTED IN THE SHOW DAILY, APP, AND MORE

Submit your Special Event Notification Form as soon as possible to be included on our website, Interactive Show Planner, on the SIA Snow Show App and pushed out to retailers and media. Questions? Contact Lindsey Auer at LAuer@snowsports.org.

ON-SNOW DEMO BRINGS BUYERS, MEDIA AND INDUSTRY FRIENDS TO THE MOUNTAINS TO TEST GEAR AND GET ON SNOW
After being inside the Denver Convention Center for four straight days, we’re all itching to get out on the snow. What better way to round out the Show than to get outside, get on the gear we’ve all been checking out, and enjoy some great events at The On-Snow Demo. The brand list has been posted at SIAsnowshow/on-snow-demo. The 2013 On-Snow Demo/Ski-Ride Fest at Winter Park Resort is Mon, Feb 4, 9A - 4P and Tues, Feb 5, 9A - 4P. The 2013 Nordic Demo at Devil’s Thumb Ranch is one day only, Mon, Feb 4, 9A - 4P.

SIA On-Snow Demo. Made by the Industry for the Industry. from SnowSports Industries America on Vimeo.


The $10 On-Snow Demo Registration Includes 2 Days at Winter Park & 1 Day at Devil’s Thumb Ranch with:

  • Lift Tickets (WP) & Trail Access (DTR)
  • Breakfasts & Lunches
  • Après Ski/Ride Happy Hour (Monday)
  • Transportation To & From Denver
  • Ski/Snowboard Rental
  • 2-Mile High Fest (Monday – Free Beer & Eats)

The Ski/Ride Fest at Winter Park includes the return of Office Booyz (&Girls), on Mon, Feb 4 – a “non-contest” where you just hit one obstacle in Winter Park’s Re-Railer Terrain Park, (costumes appreciated), and you could be a winner! Other events include the Uphill/Downhill Challenge, a hardcore skin-up, shred-down race to benefit the US Ski Mountaineering Team, and the Apres Beers and Awards start at 4P on Monday. The On-Snow Demo closes up with the 2-Mile High Fest at the Sunspot Lodge. It’s a free party at 5:30P, now with gondola access only, and music by the Willbillys, led by SIA Board Member Bill Treacy of Giro.

“We have a lot of fun on the showroom floor, but when we’ve got a new board, boot or binding technology, the on-snow demos are where the real excitement is.” -Clark Gundlach, SVP & General Manager, Quiksilver Wintersports

The Nordic Demo at Devil’s Thumb Ranch , Monday Feb 4, also promises a great line-up of educational opportunities and fun events. The Nordic Market Opening Presentation is an overview and open discussion of trends, threats and opportunities in the marketplace, led by Kelly Davis, SIA Director of Research.

“We’ve been kicking off the Nordic demo at Devil’s Thumb Ranch with this Nordic Market overview for 4 years now,” SIA’s Kelly Davis says. “Of all the presentations I give every year at the Snow Show, this one is my favorite because it always includes excellent questions from the audience and spirited discussion of trends. Nobody can help learning something useful during this session.”

After a great day on the trails to further network with retailers, reps and manufacturers, the Nordic Demo winds up with the Nordic Après Ski Reception with live entertainment, light fare and libations.

“Any shop that is serious about giving their customers the best gear for their needs must attend the SIA Nordic on-snow demo.” - Mick Dodds, the Ski Hut, Duluth, MN

 

SIA EXHIBITORS: BE AWARE OF FAIR GUIDE/EXPO GUIDE EXHIBITOR SCAMS
Expo Guide S de RL de CV of Mexico
(aka the Fair Guide, product of Construct Data Partners, Slovakia) has once again been targeting SIA Members/Exhibitors requesting company data updates for an online directory. They are specifically mentioning the SIA Show. In addition Expo Guide is asking for a three-year advertisement commitment of $1,571 or more. In no way is Fair Guide related to the SIA Snow Show. DO NOT RESPOND TO THIS SOLICITATION!

View samples of recent Fair Guide solicitation and to find out more.

 

JOSH JOHNSON OF WAITE PARK, MN AND BRANDON BUNNEWITH OF HOLYOKE, MA WIN BRO’D TO SIA CONTEST
Thanks to TransWorld Business and Skiing Business, in partnership with SIA, shop employees Josh Johnson and Brandon Bunnewith have been Bro’d to the Show.

Josh JohnsonJohnson, an employee at Youth Shelter Supply in Waite Park, MN for three years, said his ambition is to be involved in the industry as an artist and designer. “I have never been to SIA, so to have an all-expenses paid trip is a dream come true….my goal in the snow industry is to one day be working for a snowboard company designing board graphics. I think by going to SIA, it will hopefully give me a chance to meet people that will be able to guide me in the right direction.”

Brandon BunnewithBunnewith, a 21-year-old who has worked at Competitive Edge Ski and Bike in Holyoke, MA for three years, has ski industry career goals of working in sales or marketing. “I have dreams of owning my own brand management/sales firm, consulting firm for shops, mountains and travel, or an event management firm,” he said in his contest submission. “I would love the opportunity to travel to SIA in order to get my foot in the door of the ski industry and make new connections inside the industry.”

Look for Josh and Brandon at the Show and shake their hands to welcome them into the Industry!

 

SIA/SHOW SMARTPHONE APP & INTERACTIVE FLOOR PLAN ARE LIVE: START CONNECTING WITH SHOW ATTENDEES NOW
SIA Show Smartphone AppFloor PlanTwo high-visibility components of the 2013 SIA Snow Show are the SIA/Show Smartphone App and the online Interactive Floor Plan. These digital components are loaded with useful features and each is used extensively before, during and after the Show. Features include: Floor plan, Full Seminar list, On-Snow Demo information and updates, Social Media feeds and much more! !  To find out more, go to SIAsnowshow.com/showapp.

*To access the Snow Show App, click on the “Snow Show” tab at the bottom of the SIA App, next to the “Home” tab.

 

THIRD ANNUAL RECLAIM DESIGN PROJECT IS UNDERWAY
Creativity and Resourcefulness Reign in Competition for Coveted 686 Internship
RECLAIM Design ProjectBack at the SIA Snow Show for a third year, the world famous RECLAIM Design Project presented by 686, SIA and Malakye gives three talented designers an opportunity to be awarded the grand prize of a coveted internship at 686. In the middle of the action at the 2013 SIA Snow Show, the three chosen designers will produce an original garment created from existing 686 “reclaimed” materials and trims - actual leftovers from their cutting room floor. Show attendees can look on as the designers have three days to create unique designs in an effort to win the grand prize.

The search for the three lucky designers is on – entry submissions must be sent to reclaimproject@686.com no later than December 30, 2012.  Click here to read more.

 

SHOW CHECK IN: INDUSTRY TALK WITH MEGAN MARKIW OF BENCH - New 2013 Snow Show Exhibitor
Megan MarkiwSIA:
What are you looking forward to most about the Show?

MM: This will be our first year at SIA, so everything, really. Our brand has been around since the late ‘80’s in the UK and Canada, but 2011 is our first year in the US, so we’re looking forward to connecting with the snow sports market here. We’re a lifestyle company, and our brand fits really well with the snow sports market, so we’re excited to tap into that.

SIA: Anything specific you’re looking forward to bringing to the Show?

MM: We haven’t even seen our new line yet, so we’re excited to bring everything that’s new. Our samples will be arriving this week and we can’t wait to see them.

SIA: Do you have plans for things to do in Denver?

MM: We don’t have any specific plans yet, but we know it’s one of the more fun shows we’ll do this year with a lot of nice people. We do a lot of fashion shows in New York, so we’re looking forward to being out in Denver and enjoying that atmosphere.

Bench CrewSIA: Any fun plans for the holidays?

MM: We’re having an office dinner here in New York, and then I’m heading to Japan for Christmas. Another person in our office is going to Turkey, where she’s originally from, so while unfortunately no one is taking a ski vacation, we do have some fun plans!

SIA: What’s your favorite thing to do in New York during the holidays?

MM: After our office dinner we’ll head over to Rockefeller Center and see the tree together. I guess it’s a little bit of a cliché but it’s also really fun and festive.

SIA: What’s the one thing everyone in your office can’t live without during a winter in New York?

MM: Our Doris sweaters! All the girls in the office have them and we love them – they’re a great weight and they have a nice shape. We wear them all the time.



The SIA Show Newsletter is sponsored by Liquid Image

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