EXHIBITOR SERVICE MANUAL IS LIVE; DON’T FORGET YOUR FREE EQUIPMENT FORM, DUE DATE IS DECEMBER 17.
The Exhibitor Service Manual is posted to siasnowshow.com/esm, be sure to check it out for all the important information you need about the Show. Exhibitors; you should have received your Free Equipment Form - if you haven’t, please contact SIA’s Membership Department; Patricia Grenke or Mary Deornellas. If you have, please complete and return as soon as possible!
ATTENTION EXHIBITORS: REMIND YOUR REPS TO SIGN UP FOR THE ON-SNOW DEMO – DEADLINE IS DECEMBER 1.
All sign-ups are through WWSRA. If you are interested in presenting your line at the 2013 On-Snow Demo at Winter Park or Devil's Thumb Ranch, please contact Cami Garrison at WWSRA, 303-532-4002 or email@example.com. Find out more about the On-Snow Demo!
BOOK YOUR HOTEL SOON – BLOCKS ARE SELLING OUT!
Rates this year are 20% lower than in 2010, when the SIA Snow Show first moved to Denver! Find accommodations to match your brand and style; from boutique to grand hotel, select the LODO district, downtown, Cherry Creek and more. Housing blocks are fillng up quickly! Reserve Now.
EXHIBITOR PR KIT HAS BEEN POSTED; DIGITAL PRESS ROOM IS OPEN - SAVE THE DATE FOR EXHIBITOR PR WEBINAR, DECEMBER 12
The SIA Snow Show Exhibitor PR Kit provides information on the FREE promotion opportunities available to exhibitors at the Show — download your copy here. The Digital Press Room opened November 5, presenting you a paperless space to upload your press releases, product information, images and more. Media begin using the Digital Press Room starting in December and continue to refer back after the Show. *No paper press kits or USB/memory keys are allowed onsite in the Show Press Room.
Exhibitor PR Webinar, December 12th – Save the Date
Led by SIA’s public relations consultant, Lori Crabtree, we are hosting an Exhibitor PR Webinar Wednesday, December 12th at 3PM (EST) covering public relations opportunities, important deadlines and tips on getting the most media exposure for your brand, products and favorite causes during the 2013 SIA Snow Show. Sign-up email coming soon.
Questions? Contact Lori Crabtree at: firstname.lastname@example.org or call 307-690-6427
2nd ANNUAL WINTER ON THE ROCKS RETURNS FEBRUARY 1. PRE-SALE STARTS WEDNESDAY.
Pre-Sale Tickets Start Wednesday, November 21 at 10A EST – Friday, November 23 at 10P. Buy Here.
**Once launched, follow the option to purchase and enter the password: letitsnow
EXHIBITOR INVITES: THE SNOW SHOW, SUCCESS AND YOU
For 2013, we've put together a few emails and postcards to offer copy and reach out to those retailers and reps.
Check them out here.
As a member-owned trade association, the SIA Snow Show is Your Show. Individual support, from you, is paramount to continue the strength of the Show while having your reps and buyers attend is critical to all of our business success. Personally inviting buyers and reps to the Show give you the connection to the retailers that may be missed in the busy upcoming season. Thank you for your continued support.
SUBMIT YOUR EVENT BY DEC 7 TO BE PROMOTED IN THE SIA SHOW PREVIEW, SHOW DAILY, APP, AND MORE
Submit your Special Event Notification Form by December 7th and be included in the SIA Snow Show Preview, mailed and e-mailed to almost 30,000 industry members and available on the Show floor, Day 1. Your event will also be included on our website, Interactive Show Planner, on the SIA Snow Show App and pushed out to retailers and media. Questions? Contact Lindsey Auer at LAuer@snowsports.org.
SIA EXHIBITORS: BE AWARE OF FAIR GUIDE/EXPO GUIDE EXHIBITOR SCAMS
Expo Guide S de RL de CV of Mexico (aka the Fair Guide, product of Construct Data Partners, Slovakia) has once again been targeting SIA Members/Exhibitors requesting company data updates for an online directory. They are specifically mentioning the SIA Show. In addition Expo Guide is asking for a three-year advertisement commitment of $1,571 or more. In no way is Fair Guide related to the SIA Snow Show. DO NOT RESPOND TO THIS SOLICITATION!
View samples of recent Fair Guide solicitation and to find out more.
DEADLINE TO EXHIBIT IN BACKCOUNTRY EXPERIENCE AND RENTAL WORLD, BACKSHOP/UNIFORM IS NOVEMBER 30 – SIGN UP NOW!
Backcountry Experience exhibit returns to the 2013 Snow Show floor. Participation is free and space is limited so sign up now. The BC Experience focuses on what it takes to outfit skiers/riders with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol. Click here to find out more about Backcountry Experience. Sign up here.
"Specialty retailers have a tremendous opportunity to sell and educate consumers on how to use backcountry accessories and Backcountry Experience provides this learning platform in one concentrated space." - Chad Perrin, Director of Sales, Nideker USA (Jones Snowboards)
Rental World, Backshop/Uniform continues to be check point with shops looking for the latest in rental, backshop and uniform to give their customers the best experience on the. Sign Up with SIA’s Ingrid Niehaus here.
Friday seminars from SAM Magazine and TransWorld Business offer insight into the “first time” and the progression of gear. Find out more about Rental World, Backshop/Uniform.
“Rental World, Backshop/Uniform” is an amazing initiative because it allows us to show our dedication to the rental business in a professional way, and amongst all other brands’ rental products so potential customers get a clear and concise overview of what the market has to offer.” - Lucien Vink, Product Manager, Flow Snowboarding
BRO’D TO SIA: WIN A FREE TRIP TO THE SIA SNOW SHOW THROUGH SKIING BUSINESS & TRANSWORLD BUSINESS
Transworld Business and Skiing Business, in partnership with SIA, are stoking out one lucky shop kid with an all access trip to the 2013 SIA Snow Show.
All you need to do is go HERE to hit up Transworld or HERE to tell Skiing Business why this shop kid, of all the shop kids in the US, should get sponsored to come out to Denver, Colorado for three nights between January 31 and February 5, 2013 and learn more about the sport you love, meet the people behind the brands you carry, and learn more about SIA.
Spread the word to help the Next Generation build a career in the ski/snowboard industry, the road to a better understanding of what goes on behind the curtain begins at SIA.
COST SAVINGS OF 75% THROUGH YRC FOR SHIPPING YOUR EXHIBIT TO THE 2013 SNOW SHOW
Receive a 75% discount on qualifying less-than-truckload (LTL) shipments on your inbound and outbound Show shipments at the Colorado Convention Center. Ship your booth to the Show earlier - SIA advanced freight storage offers 30-day free storage.
YRC is the Official Show Carrier for the SIA Snow Show. Learn more about YRC and Show Shipping Tips HERE.
SHOW CHECK-IN: SHOP TALK WITH JOSH DAVIS AT CORE CONCEPTS
SIA: What’s new that you’re looking forward to bringing to the Show?
JD: We’re really looking forward to showing our technical outerwear line. We’re expanding it to Womens, Mens and pants, so it’s kind of a new a new area for us. The jacket has a 3-way hood, a zip-out powder skirt and a heat reflective liner that retains body heat, so it’s a full techincal piece that we’re excited about. Another product we’re looking forward to bringing is our Whiskey River Shirt. It’s a snap button style with nylon coated fabric and a jersey liner so it looks like a button down shirt, but it’s a fully functional base layer. We’re adding new colors and styles; it’s a cool piece that I think people will really like seeing at the Show.
SIA: What’s your top reason for coming to the Show?
JD: We came to SIA the first time four years ago when we were a smaller company and we really didn’t have the resources to take advantage of the Show. This is our first time back since then; now we feel like we have the tools in place to take it to the next level of distribution and to a wider array of folks. We have a strong following in the Pacific Northwest and we have dealers around the country, but this year at at SIA we hope to expose our brand to a wider market, build our rep base, and let people know we’re legit and we’re here to stay.
SIA: What do you do for fun when you’re not in the office?
JD: One of our in-house people is the coach of our local freestyle team, so we’ll tag along with him to some of his meets, we’ll probably take a few ski trips to Canada, and we’ll spend a lot of time in the backcountry around here. Then usually in the spring we do a high water Middle Fork raft trip. I’m hoping to get a permit and do it again this year.
SIA: Please fill in the blank – “When I’m out skiing for the day I can’t live without . . .”
JD: Powder in my face. And adherence to our company credo: “From First Chair to Last Call.”
The SIA Show Newsletter is sponsored by Liquid Image