Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SIA Show Newsletter 1.1


WHY WE GO. . .
Checkout ZEAL Optic’s Joe Prebich's Top 5 reasons for exhibiting at the SIA Snow Show and On-Snow Demo/Ski-Ride Fest!

  1. ZEAL Optic's Joe PrebichEvery year we look to SIA as the pinnacle of the season. We build for that entire run up for new products, exciting marketing and to really show retailers that ZEAL is continuing to transform itself by staying ahead of the pack and innovative in its production.
  1. It important to be able to show to the market what we are doing, get out product into the media's hands and really tell our brand story to them. Having a platform like SIA to present these opportunities to the market is key to the successful launch of our products!
  1. To see the entire industry pulsing. This is the definer for many as to what will happen over the next 12 months! It’s a big priority for a lot of companies, ours included. 
  1. "You get out what you put in!” In this economy, with last year looming on us, more than ever it is important to know how you can grow your business from the grass roots to the large retail partners.
  1. Everyone is looking to try and get more out of every brand and we are using this as an opportunity to really tell a new and different story that has really be intriguing the retail community and providing unique solutions in a challenging marketplace. 



Book hotels and Register for the SIA Snow Show and On-Snow Demo/Ski-Ride Fest

Mark your calendars for the SIA Sourcing Snow (January 30 - February 1), the 2013 SIA Snow Show (January 31- February 3) and On-Snow Demo/Ski-Ride Fest (February 4 & 5) in Colorado. Register and book your hotels now!

Andrew Hicks"The SIA Snow Show is the most efficient place for the industry to connect and do business. Having the industry together in one place gives me the platform to network and discuss ideas on how to strengthen our market. The Show is the best place to get all of the information I need to educate my retailers and the consumers. The parties aren’t too bad either!" - Andrew Hicks, reps for The Program, Kr3w Apparel/Supra Footwear, Skullcandy, dB

Book your downtown Denver hotel now to ensure that you get your first choice. SIA has negotiated rates as low as $114 and reservations can be made online at siasnowshow.com/denverhotelsHotel rates are down more than 20% from the 2010 Show. View the complete list of SIA hotels and rates.

Tracy Gibbons"The SIA Snow Show in Denver is definitely the most efficient place to see all that the manufactures have to offer for the upcoming year. Not only do you see the manufacturers you plan to visit, but you also have the opportunity to view new vendors that you may not have seen before. I also really benefit from the fact that I can look at products in Denver and then spend a couple days on snow immediately following at Winter Park." – Tracy Gibbons, Co-Owner & COO, Dual Sports dba: Sturtevant's/Ski Mart/SkiBonkers

Early Bird Rates for Winter Park Resort and Devil’s Thumb Ranch (February 4 & 5, 2013) are ending soon so book now! Early Bird rates start at $103 and are guaranteed through November 15 or when they are filled.

Critical Date: Free Equipment Order Form and Booth Number Sent Out End of October 
Be sure to review the SIA Exhibitor Critical Dates and the entire 2013 SIA Snow Show Exhibitor Services Manual (ESM) for complete information on the Show including move-in and out details, electricity, carpet, order forms for any services you may need in your exhibit, and more.

NOTE: Receive discounts for some orders if placed by the early deadline date (January 7, 2013) and additional discounts are available if you submit your order online. Pay attention to these deadlines for the best pricing.

After reviewing the manual, if you need any additional information, please feel free to contact us at 703-556-9020.


Deadline: November 30, 2012

After an overwhelmingly positive response from its debut, the Backcountry Experience exhibit will return to the 2013 Snow Show floor. Participation is free; space is limited so signup up now. The deadline to signup is November 30.

This exhibit highlights a collection of backcountry hardgoods and accessory products focusing on today’s variety of backcountry users in the marketplace.

Last year, the exhibit featured over 60 companies. We’ll use products and images to tell the visual and consumer story to both retailers and the media.

Today’s backcountry comes in many different shapes and sizes, with everything from lift-accessed sidecountry to multi-day ski mountaineering expeditions.

The BC Experience focuses on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol.

"It's incredibly exciting to see the amount of growth that freeriding, backcountry and splitboarding are experiencing. Every season more and more riders are eager to push the traditional limits and explore deeper into the backcountry. Backcountry Experience will put the category front and center for the entire marketplace to see."  Jeremy Jones, owner of Jones Snowboards.

Backcountry Experience showcases categories:

  • Splitboards/Powder specific (boards, boots, bindings)
  • Freeride Side/Backcountry (skis, boots, AT bindings)
  • Backcountry Touring/Ski mountaineering (skis, boots, bindings, AT, Tele)
  • BC Accessories (beacons, poles, skins, ascension skis, ski crampons, probes, shovels, avalanche bags, packs, etc.)
  • Snow Safety/Education

We’ll end each day with a happy hour/safety seminar, live music and short films which focus on that one thing that makes each backcountry excursion a true experience….POWDER!

Space is limited. Sign up now! For more info or to participate contact Maggie Bittner, SIA’s Associate Director Meetings, Events & Education, at MBittner@snowsports.org or 203-210-7956.



Making its return to Devil's Thumb Ranch, the Nordic On-Snow Demo, in conjunction with WWSRA and CCSAA, takes the cross country industry Show to Snow. This year’s event will be held on one day only, Monday, February 4th. Pre-Register for the Snow Show and On-Snow Demo.

“Any shop that is serious about giving their customers the best gear for their needs must attend the SIA Nordic On-Snow Demo. How can you advise someone to buy a ski if you have no idea how it performs? The information gleaned from this event is invaluable.” Mick Dodds, The Ski Hut, Duluth, MN

Why is the Show important to the Nordic Community and why do you need to go?

  • Meet, ski and socialize with key principals of all the cross country ski companies. All major brands are here!
  • The Nordic Demo has more equipment, brands, models and sizes than any other demo in the country.
  • Key cross country clothing suppliers will also be in Denver including Arc’teryx, Bergen’s of Norway, Black Diamond, Eider, Helly Hansen, Kuhl, Mammut, Marmot, Mountain Hardwear, Outdoor Research, Patagonia, Swix, The North Face, and others.
  • Devil’s Thumb Resort is the premiere Nordic center for Colorado cross country skiing. A perfect testing environment.
  • Enjoy the relaxed environment to exchange ideas and insight with other retailers and industry professionals from around the country.
  • Devil’s Thumb Ranch is offering rooms for $180 (ends Oct. 31).

SIA adds some new features to the Nordic Demo with an opening reception and dinner Sunday, January 29th, an après-ski on Monday evening and short seminars throughout, buyers can try out the latest trends on beautifully groomed Nordic trails in the majesty of the Colorado surroundings.

Book your rooms at Devil's Thumb Ranch with the SIA Rate of $180 if booked before October 31st. More Nordic Demo updates and details are coming soon. Questions about the Demo, lodging, brands, etc.? Contact Reese Brown, SIA’s Nordic Program Director, at RBrown@snowsports.org.


Submit your Special Event Notification Form by December 7th and be included in the SIA Snow Show Preview, mailed and e-mailed to almost 30,000 industry members and available on the Show floor, Day 1. Your event will also be included on our website, Interactive Show Planner, on the SIA Snow Show App and pushed out to retailers and media. Questions? Contact Lindsey Auer at LAuer@snowsports.org.


Deadline: November 16

If you are interested in exhibiting at the 2013 On-Snow Demo (only open to skis, snowboards, helmets, cross country skis snowshoes, poles, and goggles) at Winter Park or Devil's Thumb Ranch, please make sure to have your reps contact Cami Garrison at WWSRA, 303.532.4002 or Cami@wwsra.com.

"The demo is fun! I get to ride with some of the customers that I would never get a chance to otherwise, and it’s also fun because of the parties. For me, it’s more about spending time with the people who buy and sell our products, getting on the chairlift with them, and having fun doing what we do." – Clark Gundlach, SVP & General Manager, Quiksilver Wintersports



The SIA Snow Show is a once-a-year showcase of all things SNOW — and the world takes notice. The 2012 Snow Show attracted 1,052 magazines, newspapers, TV and online journalists from around the world -- all hungry for information on SIA Members, new products, trends, services, athletes and favorite causes.

To help exhibitors tell their stories to journalists before, during and after the Snow Show, SIA has developed several online public relations tools, easily accessed right here including: the Exhibitor PR Kit, providing an overview of 2013 Snow Show public relations opportunities; Sneak Peak & New Product Directory, serves as both a new product directory for retailers and an "at-a-glance" hot item spotter for journalists researching trends and product features; Digital Press Room, provides exhibitors with the technology to upload their press releases, product information, images and more. Be sure to check back and be on the lookout for communications on how to use these tools.

For questions or more information, contact Lori Crabtree at 307-690-6427or LCrabtree@wyoming.com.

Send Show Press Releases   Ongoing   Dave Blakeslee - DBlakeslee@snowsports.org

Digital Press Room Open For Submissions

  Nov. 5, 2012   Lindsey Auer- LAuer@snowsports.org

Snow Show Preview Advertising Closing

  Nov. 28, 2012   Andy Hawk - AHawkco@gmail.com
Snow Show Preview Editorial   Dec. 3, 2012   Andy Hawk - AHawkco@gmail.com
Sneak Peak + NPD Open For Submissions   Dec. 3, 2012   Lindsey Auer- LAuer@snowsports.org
Snow Show Preview Advertising Materials   Dec. 7, 2012   Andy Hawk - AHawkco@gmail.com
Calendar Of Events Submissions (Preview)   Dec. 7, 2012   Lindsey Auer- LAuer@snowsports.org
Snow Show Daily Editorial   Dec. 17, 2012   Andy Hawk - AHawkco@gmail.com
Attending Media List Available   Dec. 17, 2012   Lindsey Auer- LAuer@snowsports.org
Snow Show Daily Advertising Closing   Dec. 21, 2012   Andy Hawk - AHawkco@gmail.com
Snow Show Preview Mail Date   Dec. 28, 2012   Andy Hawk - AHawkco@gmail.com
Sneak Peak + NPD Closes For Submissions   Dec. 31, 2012   Lindsey Auer- LAuer@snowsports.org
Snow Show Advertising Materials Due   Jan. 7, 2013   Andy Hawk - AHawkco@gmail.com
Calendar Of Events Submissions   Jan. 7, 2013   Lindsey Auer- LAuer@snowsports.org
2013 Snow Show (On-Site) Press Room Opens   Jan. 30, 2013   Lindsey Auer- LAuer@snowsports.org
SIA Snow Show Daily Onsite Coverage Closes   Feb. 2, 2013   Andy Hawk - AHawkco@gmail.com
Digital Press Room Closes For Submissions   Feb. 11, 2013   Lindsey Auer- LAuer@snowsports.org



“Ski/Ride the Best of Colorado” after the Show/Demo

CSCUSAAgain this year, Colorado Ski Country USA (CSCUSA) is offering 2013 SIA Snow Show registered attendees lift ticket coupons to use at participating CSCUSA resorts after the Snow Show.

Coupons are valid for five days following the Snow Show, from February 4 through February 8, at twenty-one CSCUSA member resorts.

“Colorado Ski Country USA is thrilled to partner with SIA again this year to offer free skiing and 2-for-1 lift vouchers to our member resorts,” commented Melanie Mills, president and CEO of Colorado Ski Country USA. “It’s a fantastic way for Show attendees to explore Colorado, visit someplace they haven’t been before, discover the variety of terrain we have here, and get a thorough sampling of our snowy winter goods.”



The SIA Show Newsletter is sponsored by Liquid Image

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