Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Invite Email Copy & Postcard

The Snow Show, Success and You.

As a member-owned trade association, the SIA Snow Show is Your Show. Your individual support is paramount to continue the strength of the Show and having your reps and buyers attend is critical to the success of your business and the Show itself.

SIA can tell shops and reps over and over why it's essential to their business to attend/support the Show, but words coming from you, the exhibitor and your rep hold the authentic value and influence that is beyond what SIA may have.

Personally inviting your buyers and reps to the SIA Snow Show will give you the connection to the retailer buyer that may be missed in the busy upcoming season and it will help continue to grow the SIA Snow Show.

Thanks for your continued support of SIA and the SIA Snow Show. We look forward to seeing you in 2016.

Email Copy

This email copy is available to you as a guide for direct communications to retailers about the Show and why they should be there. Use a sentence, use a paragraph, use it all – it’s up to you. Download the PDF. 2016 copy will be available in the fall.


Personalize a postcard invitation to send to retailers. Download the PDF. 2016 materials will be available in the fall.


Exhibitor Exposure

For more ideas to market your presence at the Show, read our 2015 Exhibitor Exposure Guide. The 2016 Exhibitor Exposure Guide will be posted in the fall.

If you’re looking ahead to 2016, please contact SIA directly at 703-556-9020 or your Regional Sales & Marketing Manager:

Dave Wray

Western Sales & Marketing Manager
C 503-708-1947

Reddy Kennedy

Central/Rocky Mtn Region Sales & Marketing Manager
C 303-579-7623

Ed Wray

Eastern Sales & Marketing Manager
C 401-743-8089

Tom Davis

Supporting Member Sales & Marketing Manager
P 703-506-4202

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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