Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Invite Email Copy & Postcard

The Snow Show, Success and You.

As a member-owned trade association, the 2016 SIA Snow Show is your Show. Your individual support is so important to building the Show’s continuing success, strength and community. And of course, having your top retailers/buyers attend is critical to creating the best Show ever. Both your help and your sales reps is a key element to the success of your Snow Show experience.

SIA can tell retailers/buyers over and over why it's essential to their business to attend/support the Show, but words coming from you, the exhibitor and your rep hold the authentic value and influence that is beyond what SIA may have.

Thanks for your continued support of SIA and the SIA Snow Show. We look forward to seeing you in 2016.

2016 Exhibitor Exposure

The SIA Snow Show unites the snow industry’s top buyers, brands, media and influencers setting the stage for your brand’s ultimate unveil. How will you spotlight your brand before, during and after the Show? Read on for options and ideas at all price points to make your mark at the only member-owned, industry-inspired trade event dedicated exclusively to Snow. Download the 2016 Exhibitor Exposure:

Exhibitor Exposure

Email Copy

This email copy is available to you as a guide for direct communications to retailers about the Show and why they should be there. Use a sentence, use a paragraph, use it all – it’s up to you. Download Word file.


Personalize a postcard invitation to send to retailers. Download the PDF.


If you’re looking ahead to 2016, please contact SIA directly at 435-657-5140 or your Regional Sales & Marketing Manager:

Dave Wray

Western Sales & Marketing Manager
C 503-708-1947

Reddy Kennedy

Central/Rocky Mtn Region Sales & Marketing Manager
C 303-579-7623

Ed Wray

Eastern Sales & Marketing Manager
C 401-743-8089

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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