Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO




CRAFT @ SIA returns to the 2016 SIA Snow Show. This opportunity is dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. The exhibit creates a hub of unique brands, design and innovations that stand-out in the snow sports industry.

“To be at SIA is an opportunity that without the CRAFT display wouldn’t be possible at all. The exposure we got was just unbelievable. We were excited to show our product, and to really show the world a new way to design skis. This is only the beginning.” Cyrus Schenk, founder, Renoun Skis, new exhibitor to CRAFT in 2015 and a 2015/16 ISPO Gold award winner for Most Innovative Design.

Fact: Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hardgoods market.


CRAFT @ SIA Prospectus

To learn more about exhibiting in the CRAFT @ SIA area, download the 2016 Prospectus or contact Jessica Eisenberg at JEisenberg@snowsports.org.


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest