Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO




CRAFT @ SIA returns to the 2016 SIA Snow Show. This opportunity is dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. The exhibit creates a hub of unique brands, design and innovations that stand-out in the snow sports industry.

“CRAFT has been great - it’s given me some good exposure and I’ve made some good connections, so it’s been successful for me. I’ve also seen some people here who I’d connected with earlier so it’s great to have an opportunity to follow up with them. It’s been a fun experience!" Eric Darnell, owner, Snow Gliders

Fact: Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hardgoods market.


CRAFT @ SIA Prospectus

To learn more about exhibiting in the CRAFT @ SIA area, download the 2016 Prospectus or contact Jessica Eisenberg at JEisenberg@snowsports.org.

2016 CRAFT @ SIA Exhibitors include:

Franco SnowShapes
Coalition Snow
Snow Gliders LLC
DOWP a snowboard group
Rodin Ltd
Fairweather Ski Works
Revision Skis


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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