CRAFT @ SIA
After an overwhelming reception at the 2014 SIA Snow Show, the new display, CRAFT @ SIA was a true hit. This new opportunity was dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. The new exhibit created a hub of unique brands, design and innovations that stand-out in the snow sports industry.
"As part of the boutique ski industry, it’s great to see SIA acknowledge the importance of small boutique companies." – Bex Wilkinson, PR/sales rep Big Wood Ski.
Fact: Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market.
Participating Brands included: