SIA’s Backcountry Experience is where retailers, reps and media learn more from the American Institute for Avalanche Research and Education (AIARE) professionals. Last year welcomed athletes and guides including Chris Davenport, Lynsey Dyer, Jeremy Jones and more. Each day, Backcountry Experience hosts retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Backcountry Starts Here campaign. Whether you are a longtime backcountry enthusiast or are starting this season, we invite you to the Backcountry Experience and stay tuned for more details!
“The opportunity to showcase Project Zero and launch our Backcountry Starts Here campaign at SIA Snow Show was tremendously valuable. Having a forum to bring backcountry education and resources together with major Brands and athletes provided a perfect platform to connect people to our critical mission to reduce avalanche fatalities and promote positive backcountry stewardship. SIA's partnership in Project Zero and leverage in the industry were essential to bring this awesome program together!” Tim Bennett, Executive Director, AIARE
SIA Backcountry Retail Kit
With more than 6 Million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine ski and snowboard shops. Learn what it takes to grow the backcountry category in your shop.
Download the SIA Backcountry Retailer Kit Here.