Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO



Whether you're exhibiting at the SIA Snow Show or attending it as a buyer or member of the media, we know you have questions. So we're put together an FAQ page with the most commonly asked questions leading up to the show. Don't see the answer here? Send us your question in the form below and we'll get back to you in 24 hours.


Frequently Asked Questions


Q: How do I register for the show?

Q: How far is my hotel from the convention center?

A: Go to www.siasnowshow.com/hotels to see our list of hotels and the distance from the Convention Center. All SIA hotels are in walking distance of the Show.

Q: What kind of food can I get at the show

A: All kinds; sushi, organic salads, soups, pizza, paninis. Food trucks will be outside the Show on 14th Street during lunch hours.

Q: What are the show hours?

A: SIA Snow Show;
  • January 28   9A – 6P
  • January 29   9A – 6P
  • January 30   9A – 6P
  • January 31   9A – 1P

Q: How do I find out about after-hours networking events and parties?

A: Go to www.siasnowshow.com/events or download the SIA Show App at www.siasnowshow.com/showapp

Q: Are children allowed at the show?

A: Yes, but if they are under 16, they must be escorted by an adult. There is a Day Care Service available onsite at the Convention Center. SIA contracts with New Thomas Learning Centers to provide the service. For reservations, call Kelly at 303-639-5977, kelly.boerder@gmail.com

Q: How do I register for the On-Show Demo/Ski-Ride Fest?

Contact SIA's Patricia Grenke at PGrenke@snowsports.org or 703-506-4222 to start the process.


Q: How do I sign up for a booth?

Contact SIA's Patricia Grenke at PGrenke@snowsports.org or 703-506-4222 to start the process.

Q: How do I get my stuff to my booth?

You can either ship your stuff in advance for delivery to the advanced freight warehouse:

Early shipments must be received no later than Tuesday, January 19, 2016. Please send your advanced freight to:

Exhibiting Company Name and Booth Number
SIA Snow Show
c/o GES—Global Experience Specialists at UPS Terminal
5300 E. 56th Ave.
Commerce City, CO 80022-3237

Or you can ship it directly to the Colorado Convention Center:
Please note that the Colorado Convention Center is unable to receive or store materials delivered prior to your targeted move-in date or Monday, January 26th. Materials arriving earlier should be shipped to the Advance Freight Warehouse.

Please send on-site shipments to:
Exhibiting Company Name and Booth Number
SIA Snow Show c/o GES—Global Experience Specialists
700 14th Street
Denver, CO 80202

If you are arriving in your own vehicle or POV's (Personally Owned Vehicle), you must check in at the GES Marshaling Yard prior to unloading.

If you have a small amount of materials and plan to hand-carry the items to your booth—please follow the below regulations

Exhibitors choosing to self-unload must go to the designated hand-carry area. The hand-carry area is accessed from 14th Street at the Colorado Convention Center. Due to the limited area and Show site work rules, exhibitors that wish to self-unload are subject to the following parameters:

  • Space is available on a first come, first served basis
  • 10 minute time frame for unloading
  • An exhibitor must remain with the vehicle at all times
  • Vehicle must leave the area upon completion of the off load
  • This service is limited to personal vehicles
  • This service is for Exhibitors Only (EAC's and/or contract carriers are not permitted)
  • Hand carry only---dollies and/or hand trucks are not allowed (the only exception will be hanging clothes on a rolling rack)

Q: How soon can I move in? Out?

Each exhibitor is sent a target move-in and move-out date and time based on their position on the trade show floor.

Q: How do I order electricity, furniture and other necessities for my booth?

Exhibitor Services Manual for the 2016 Show will be posted in the fall.
This manual includes complete information on all show information as well as order forms for all the various services you may need for your booth. siasnowshow.com/esm

Q: Can I bring food and drink for my staff and our guests?

No outside food and drink are allowed to be brought into your booth for your staff and guest.

All food and beverage needs must be supplied by Centerplate. Orders can be placed online at denverconvention.com.

If you require a product or service that is not listed on the menu, please contact Centerplate directly at 303-228-8050. They will work with you to provide the necessary items or create a custom menu.

Any food and beverage not ordered through and provided by Centerplate will be removed. Centerplate will also possibly impose some additional fees on you.

Q: How do I secure my booth overnight?

You can order overnight booth security through the Security Management Group of America. They can be contacted at 773-254-1824.


Q: How do I register for the On-Snow Demo/Ski-Ride Fest?

Q: Where do I pick up my badges for the On-Snow Demo/Ski-Ride Fest?

A: All On-Snow Badges can be picked up at the SIA Snow Show in Denver starting 1P on Thursday, January 28 at SIA Registration and the SIA Information Booth. Avoid the lines and pick up your badges in Denver before heading to the mountains.

If you're on skis, complete a DIN Setting form at the USRA Booth in Denver, located right next to Registration.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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