Exhibitor Exposure
Before the Show
digital mail/digital invite/email blasts
Send targeted invites to current or prospective customers using SIA’s database for USPS mailings or our blast email service. Remember to be direct and give buyers a reason to come see you. Tell them about your innovations or a special Show promotion. Blast email services are available starting at $400 and list rentals at $160.
pre-registered buyer database list
Communicate with the buyers you know are coming to the Snow Show- those who have pre-registered. Great for a phone call campaign to fill in your appointment book or for timing a postcard to arrive in the buyers hand just before leaving for the Show. $100 gets you an updated list twice before the Show: early December and January.
online newsletter advertising
Digitally advertise your brand to specific industry segments in the SIA Newsletters distributed to Members, Retailers and Reps and the Snow Show Newsletter. The Snow Show’s monthly newsletter is distributed to nearly 26,000 industry professionals. It’s a great opportunity to get your brand and logo in front of the industry as each newsletter is limited exclusively to one ad/sponsor per issue. Ad rates start at $375/month.
digital floor plan & show app
Two high-visibility components of the 2012 Snow Show are the SIA Smartphone App and the online Interactive Floor Plan. These digital components are loaded with useful features and each is used extensively before, during and after the Show. Logo upgrade is free on both the Digital Floor Plan and Show App.
The distribution, traffic and impressions are substantial for each component and with the ability to upgrade your brand’s presence in each, starting at free, you shouldn’t ignore these opportunities to enhance your company reference. Upgrade with:
- Smartphone App - banner ads, video podcasts and your logo.
- Digital Floor Plan - logos, press releases, product images and text, videos banner ads.
- Paper Floor Plan - logo insert and booth footprint highlight.
New Product Directory
The New Product Directory provides journalists an “at-a-glance tool” to find the hottest new products at the 2012 SIA Snow Show. To have your new product included, please email SIA’s Public Relations Consultant, Lori Crabtree - LCrabtree@wyoming.com, by Friday, December 16, 2011. Free to all exhibitors.
New Product Experience
Show off your latest and greatest for free at our New Product Experience. Innovation keeps our industry fresh and exciting, make sure yours get’s noticed. An exclusive exhibit specific to Backshop + Rental + Uniform showcases what’s new for these industry segments, keeping skiers/riders happy on the mountains. Ask your SIA Regional Sales & Marketing Manager; Dave Wray - dwray@snowsports.org, Ed Wray - ewray@snowsports.org or Reddy Kennedy -rkennedy@snowsports.org, for details. Free to all exhibitors.
Digital sneak peak
Build buzz, book appointments and drive booth traffic with a special product preview on siasnowshow.com and SIA’s social media sites. We’ll promote your Sneak Peak to buyers, the media and post-show to consumers. Free to all exhibitors.
snow show invite postcard & email
Invite your retailers to your booth with customizable postcard templates and email copy. Postcards can be sent digitally or printed for mailing. Email copy can be cut and pasted into your own brand template and sent as a personal invite from you. Find them here. Free to all exhibitors.
pre-show marketing & pr quicktips
- Send company/new product press releases to your local newspaper, radio and television contacts and the attending media list.
- Continue to send your press releases to SIA Communications & Public Relations Manger, Anovia Daniels - ADaniels@snowsports.org.
- Schedule and plan parties, events, poster signings, demonstrations, etc. at your booth and submit them for inclusion in the SIA Show Calendar of Events.
- Write/prepare your press kit (digital press room upload only) including information on new products, services, and staff.
- Review talking points with company representatives for media interviews.
- Make appointments to meet with key media during the SIA Snow Show 3-4 weeks prior to the Show.