Exhibitor Exposure
After the Show & Year Round
SIA directory
Increase your exposure in the official industry directory. It’s frequently called the “industry phone book” or “snow sports yellow-pages” and it’s the most widely used industry resource by your customers, retailers, buyers, media, suppliers, resorts and more. Distribution is well over 5,000 hard copies, 26,000+ digital copies in PDF and a dynamic online version. Basic company listing is free.
Options include: Upgrading your basic free member listings, highlighting smaller brands you distribute, logo inserts, full page ads and full color cover pages. Some packages include extending your brand names and listing to numerous other Show and industry related promotions. Prices start at just $250 per brand.
**This service is available year round.
post-show direct mail/digital invite/email blasts
After the Show, follow up with buyers and new accounts with a print mailer or email blast. Using the same service as the “Pre-Show” blasts, change your message to a call to action that will close the deal. Target and customize the list as you need. Blast emails start at $400 and list rentals at $160.
supplier dealer catalog gallery
Upload your dealer/retailer catalog post-Show for buyers to use as a resource while they’re making final orders. Hosted on the SIA Member Dashboard (same location as the Digital Press Room/Gear & Styles on the Snow), this section (closed to the public, only open for Show retail attendees) is live from February 1 – April 15. Free to all exhibitors.
show buyer directory
Need to see if you missed someone at the SIA Snow Show or want to do a follow-up mailing post-Show? Don’t forget to request your FREE list of the SIA Show Buyer Attendee Directory. It includes the un-audited buyer registration information collected during pre- and on-site registration, complete with company name, contact information and registered personnel. Free to all exhibitors.
post show marketing & pr quicktips
- Follow up with all writers and editors you met.
- Connect with every buyer and keep your brand in the mind of the buyer as they finalize their buying season.
- Take advantage of SIA’s Buyer Attendee Directory - FREE to all exhibitors and use it to help contact buyers you may have missed at the show.
- Email blasts and social media outlets can be a quick way to connect.
- Remember that getting face-to-face is crucial to strengthening relationships and creating new ones.
- Submit your space request form for the 2013 Snow Show. ASAP! See you next year!
**The 2012 SIA Snow Show Exhibitor Manual is released in September. Check back to access the manual and to find your Exhibitor Critical Dates List which includes reminders for everything from order deadlines to hotel and travel.**