Backshop + Rental + Uniform

Backshop + Rental + Uniform is an amazing initiative at the SIA Show because it allows us to show our dedication to the rental business in a professional way, and amongst all other brands’ rental products so potential customers get a clear and concise overview of what the market has to offer. In our opinion the rental business is one of the core initiatives in attracting new customers and retaining them to snowboarding, and this exhibit is a great way to spread this message. Lucien Vink, Product Manager, Flow Snowboarding

The Backshop + Rental + Uniform space is a combined exhibit focusing on the specialty backshop and rental shop. Creating a venue exclusive to backshop and rental helped to educate buyers on the "how to" for tools and products featuring products to make your customers’ experience in the shop and one the hill a great one.

As they say, it’s all about “Service, Service, Service”. The Backshop section offers a preview of the latest in backshop tools and tuning to assure our customers have the best tuned equipment. Giving the customer - the skier/rider, a great experience is half the work of getting them back out on the hill.

The Rental portion highlights the innovations and technologies in rental equipment and accessories helping our specialty shops get a lead in this important customer return market.

Uniform highlights what’s new in uniforms to make you’re making the best impression to your customers. 

Backshop + Rental + Uniform is truly the industry’s most important intro center for a first showing the coming Rental Technology along with backshop and uniforms. It gives buyers a chance to compare, side by side, all the new equipment and makes for a great central home base for rental buyers and venders. Combined with the SAM buyers guide, it makes for a great resource before and after a visit to the manufacturers booths on the main SIA floor and helps simplify the decision making process. Bill Irwin, Sales Manager, Alpina/Elan Sports

Products: tools, machines and accessories used in retail/rental back shops; hardgoods and accessories for the rental shop; apparel and accessories for the uniform market.

Presented by

Present the latest in rental gear and accessories to make the customer's first time on the hill the best, and to continue getting them to come back for more.

For questions, contact SIA's Backshop + Rental + Uniform Coordinator, Ingrid Niehaus.  Participation Deadline was December 1 and is now closed due to space constraints.

Ingrid Niehaus
P 949.499.2225
E INiehaus@snowsports.org      

2012 Participants included: