Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Snow Show Daily

The Snow Show Daily is the official publication of the SIA Snow Show. Two editions; Preview and Onsite.

Snow Show Preview: The Snow Show Daily, in conjunction with SIA, produces a Snow Show Preview. The Preview sets the stage for 2016/17 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2015/16 sell-through. It provides a sneak peek of what to expect at the 2015 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more.

Onsite 2016 Snow Show Daily: Published each day of the Show, the Snow Show Daily is how the industry stays in touch with the Show including: trends, parties, events, industry interviews and the local Denver scene. The Daily is distributed to the convention center lobby, all exhibitor booths and SIA hotels before 6A every day of the Show.

For more information on the Snow Show Preview or Snow Show Daily, contact Andy Hawk at AHawk@aimmedia.com or 303-641-0695. The 2016 SIA Snow Show Daily Media Kit will be posted in the fall.


SIA 2015 On-Snow Daily & Demo Guide


SIA 2015 Snow Show Daily

SIA 2015 Snow Show Daily Preview



Click on the images below to read the archived Show and On-Snow Dailies.

SIA 2014 On-Snow Daily & Demo Guide


SIA 2014 Snow Show Daily

SIA 2014 Snow Show Daily Preview



SIA 2013 On-Snow Daily & Demo Guide


SIA 2013 Snow Show Daily

SIA 2013 Snow Show Daily Preview



SIA 2012 On-Snow Daily



SIA 2012 Snow Show Daily

SIA 2012 Snow Show Daily Preview


SIA 2011 On-Snow Daily

SIA 2011 Snow Show Daily

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest