Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Sneak Peak + New Product Directory

Sneak Peak Digital = Snow Innovations + New Product Directory

Sneak Peak Digital is Free to SIA Exhibitors. It is Included in Your Space Fee.


Snow Innovations Sneak Peak.
Can’t wait to see and unveil the latest innovations at the Snow Show? Now you don’t have to. Exhibitors give retailers and media a “Sneak Peak” with a digital product preview on SIAsnowshow.com and all of SIA’s social media sites.

Digital New Product Directory

Take advantage of this dynamic digital to preview one of your next “It” products packaged specifically for snow sports retailers and the media. 

To Get Started or Review/Edit Existing Submissions Log in to the SIA Supplier Dashboard and for each of your brands upload ONE new product that will be in stores for the 2015.16 season. Click “Sign Up” if you don’t have or can’t remember your login information.

SIA promotes the Sneak Peak + New Product Directory to retailers and journalists throughout the year beginning the first week of January. It's posted to SIAsnowshow.com/sneakpeak and on SIA's social media sites to promote SIA Members' products and innovations. Questions? Contact Lindsey Auer at LAuer@snowsports.org.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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