Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Stay Connected with SIA and the Show with SIA/Snow Show App.


Get access to vital Snow details, the Floor Plan, Demo Info, Social Media Feeds, and all the year-round SIA benefits and programs.



Download Now

Connect With Us.


Follow #SIA15 and #SIA15demo with our social feed and join the entire snow sports industry.


Get Connected

Advertising & Sponsorship

Quotes from the Show Floor


  • “The Show provides a great opportunity to meet not only with local sales reps, but also marketing staff, sales managers and credit folks. Just one productive face-to-face meeting can potentially cover the traveling expense for the whole Show!”
    Missy Samiee, Proprietress, Exit Real World, Salem, Oregon
  • “SIA is an integral part of our business. Being based in New England, there is no way we could come into contact with as many buyers without the Show. We also advertise in the Show Daily every year and we feel it’s a great investment.”
    Josh Walker, Brand Manager, Bern Unlimited
  • “Exposure at the Show is huge. There are so many people here and this Show seems to grow every year. It’s really beneficial for our sales reps to be here.”
    Carrie Crogan, Trade Show Coordinator, Under Armour
  • “We see almost all of our accounts at SIA. At least 80-90% of the people we do business with are here– it’s the most impactful way for us to do our market.”
    Erin Isakov, Owner/Designer, Erin Snow
  • “SIA gives us a unique opportunity to meet with a lot of people– about 300 dealers at each Show. Our business lives and dies through our dealers. It’s the most important show of the year!”
    Ian Harvey, Toko wax

The Snow Sports Industry, along with its buying power, comes together once a year and this is one of your biggest sales opportunities. The Snow Show is the place where the industry has done business for more than 50 years. Buyers are there to make decisions about what they’ll stock for the coming season and we want to make sure they don’t miss you.Find out how to get your brand in front of and keep it top of mind with buyers:

Before, during and after the Snow Show. With options at all price points, there is a unique opportunity for every brand. Find yours here and make your mark at the Snow Sports Industry’s largest trade event.

2014 SIA Snow Show PR Kit

Get the Most Media Exposure for your Brand

The SIA Snow Show Exhibitor PR Kit provides information on the FREE promotion opportunities available to exhibitors at the Show — check out the 2014 PR Kit for a complete list of deadlines plus tips on promoting your new products, hottest trends, athletes, events and parties during the 2014 Snow Show.

To become an advertiser or sponsor:

Contact your SIA Regional Sales and Marketing Manager:

Dave Wray - Western Sales & Marketing Manager
C 503-708-1947 - DWray@snowsports.org

Reddy Kennedy - Central/Rocky Mtn Region Sales & Marketing Manager
C 303-579-7623 - RKennedy@snowsports.org

Ed Wray - Eastern Sales & Marketing Manager
C 401-743-8089 - EWray@snowsports.org

Tom Davis - Supporting Member Sales & Marketing Manager
P 703-506-4202 -TDavis@snowsports.org

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest