Before the Show
digital mail/digital invite/email blasts
Send targeted invites to current or prospective customers using SIA’s database for USPS mailings or our blast email service. Remember to be direct and give buyers a reason to come see you. Tell them about your innovations or a special Show promotion. Blast email services are available starting at $400 and list rentals at $160 and up.
pre-registered buyer database list
Communicate with the buyers you know are coming to the Snow Show- those who have pre-registered. Great for a phone call campaign to fill in your appointment book or for timing a postcard to arrive in the buyers hand just before leaving for the Show. $100 gets you an updated list twice before the Show: early December and January.
online newsletter advertising
Digitally advertise your brand to specific industry segments in the SIA Newsletters distributed to Members, Retailers and Reps and the Snow Show Newsletter. The Snow Show’s monthly newsletter is distributed to nearly 26,000 industry professionals. It’s a great opportunity to get your brand and logo in front of the industry as each newsletter is limited exclusively to one ad/sponsor per issue. Ad rates start at $375/month.
digital floor plan & show app
Two high-visibility components of the 2013 SIA Snow Show are the SIA Smartphone App and the online Interactive Floor Plan. These digital components are loaded with useful features and each is used extensively before, during and after the Show. Logo upgrade is free on both the Digital Floor Plan and Show App.
The distribution, traffic and impressions are substantial for each component and with the ability to upgrade your brand’s presence in each, starting at free, you shouldn’t ignore these opportunities to enhance your company reference. Upgrade with:
- App - Title sponsorship, banners ads, and your logo.
- Digital Floor Plan - logos, press releases, product images and text, videos banner ads.
- Paper Floor Plan - logo inserts and booth footprint highlight.
Sneak Peak + New Product Directory
The Sneak Peak + New Product Directory serve as tools for retailers and an “at-a-glance” hot item spotter for journalists researching trends and product features. Submissions for the Sneak Peak will be accepted through the SIA Supplier Dashboard beginning Monday, December 3, 2012 through December 31, 2012. We will start pushing the section out to media and industry retailers beginning Monday, January 7, 2013.
Exhibitors are allowed to submit one product per brand. To Get Started — Sign-on to the SIA Supplier Dashboard and upload a new product that will be in stores for the 2012/13 season. Upload for the first time or review/edit your existing submissions by logging onto the SIA Supplier Dashboard . Questions? Contact Elizabeth O. Hurst at EHurst@snowsports.org or 703-506-4232.
New Product Experience
Show off your latest and greatest for free at our New Product Experience. Innovation keeps our industry fresh and exciting, make sure yours get’s noticed. An exclusive exhibit specific to AT/Backcountry and Rental, Backshop and Uniforms; Backcountry Experience and Rental World/Backshop & Uniforms, showcase what’s new for these industry segments, keeping skiers/riders happy on the mountains. Ask your SIA Regional Sales & Marketing Manager; Dave Wray -DWray@snowsports.org, Ed Wray - EWray@snowsports.org, Reddy Kennedy -RKennedy@snowsports.org or Tom Davis - TDavis@snowsports.org for details. Free to all exhibitors.
Digital Press Room
The SIA Digital Press Room
is the site where hundreds of professional media can gather virtually to discover, research, and evaluate products presented by SIA Snow Show exhibiting members. Media use this as a year-round tool to decide on story material for products and trends products. SIA members can upload their company information, press releases, images and digital press kits to this digital database. The Digital Press Room will open in November 2012. Contact Elizabeth O. Hurst at EHurst@snowsports.org
snow show invite postcard & email
Invite your retailers to your booth with customizable postcard templates and email copy. Postcards can be sent digitally or printed for mailing. Email copy can be cut and pasted into your own brand template and sent as a personal invite from you. Free to all exhibitors.
pre-show marketing & pr quicktips
- Send company/new product press releases to your local newspaper, radio and television contacts and the attending media list.
- Send your press releases to Elizabeth O. Hurst at EHurst@snowsports.org.
- Schedule and plan parties, events, poster signings, demonstrations, etc. at your booth and submit them for inclusion in the SIA Show Calendar of Events.
- Write/prepare your press kit (digital press room upload only) including information on new products, services, and staff, etc. and upload to SIA’s Digital Press Room as mentioned above.
- Review talking points with company representatives for media interviews.
- Make appointments to meet with key media during the SIA Snow Show 3-4 weeks prior to the Show.
- 2013 Exhibitor PR Kit.