Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

At the Show

Exhibitor Exposure

Advertising and Sponsorship

Be Heard Over the Noise

Advertising and Sponsorship at the SIA Snow Show give your brand the opportunity to hit every attendee and be connected directly with the largest trade event in the snow sports industry.Opportunities are primarily centered on the SIA Show in Denver, but others have a longer life span.

  • Over 25 ways to get your brand/logo/product in front of the industry in Denver, outside of your Show booth!
  • Over 10 ways to feature your logo for up to the entire season and beyond.

Check out the list of Advertising/Sponsorship options here. Custom opportunities are available, build or create it as you like. Work with your SIA Sales and Marketing Manager, Dave, Ed, Reddy or Tom. Rates from $1,000 - $ 8,000.

Custom opportunities are available, build or create it as you like. Work with your SIA Sales and Marketing Manager: Dave Wray - DWray@snowsports.org, Ed Wray - EWray@snowsports.org, Reddy Kennedy - RKennedy@snowsports.org - or Tom Davis - TDavis@snowsports.org for details. Rates from $1,000 to $8,000.

"The SIA Snow Show is crucial to our buying process." – Jeff Buckman, President of Buckman'sSki and Snowboard Shop, Pottstown, PA

SIA snow show daily

Connect directly with SIA Show attendees and the industry through its official publication. The SIA Snow Show Daily is published each day with 5,000 distributed to attendee hotel rooms by 6A at 14 properties, electronically to 30,000 industry members, posted online and in the publication bins at the Show. Also, for the third year, the Snow Show Daily, in conjunction with SIA, produces the Snow Show Preview. The Preview provides a sneak peek of what to expect at the 2015 SIA Snow Show and On-Snow Demo including brands, seminars, parties, events, and more. 20,000 hard copies of the Snow Show Preview are mailed to the industry the first week in January and it is also available on an iPad App and distributed digitally to over 30,000. As a bonus, all issues are mailed to over 5,000 specialty retailers, top resort managers and influential snow sports industry professionals. Find past issues at SIAsnowshow.com/showdaily. Find past issues here.




Andy Hawk

Editor & Publisher
P 303-641-0695

Sharon Burson

Account Executive
P 970-485-0846


P 970-581-1752


Snow Show Preview:

Editorial Deadline: November 1, 2014
Advertising Deadline: November 25, 2014
Advertising Materials Deadline: December 2, 2014
Mail Date: December 26, 2014

Snow Show Daily:

Editorial Deadline: December 1, 2014
Advertising Deadline: December 20, 2014
Advertising Materials Deadline: January 6, 2015

**The SIA Snow Show Daily is published by AIM, the Active Interest Media/Outdoor Group trade division, which also publishes SNEWS Wintersports, a year-round digital trade news service.

The Guide

The Guide is the SIA Snow Show preview publication built by TransWorld Business and SIA specifically for the snowboarding community.

Dropping in January to over 8,000 shops in print, 30,000 digitally along with an iPad App and another 1,000 onsite distribution, The Guide, is the snowboard exclusive SIA Snow Show go-to pub. Show info, trends/tech, editor's pick, snowboard data, party in the back, and feature articles to help you get the most out of the SIA Snow Show & On-Snow Demo.  Find ad rates here. Advertising Deadline is November 14.

Custom Opportunities

There are no limits to how you can make an impression at the SIA Snow Show. And with Snow Show events like Sourcing Snow, Industry + Intelligence, BlueBird Social Zone and the On-Snow Demo, you can find the best venue for your message. We are ready to help you create, design and bring life to your own advertising/sponsorship idea. From photo booths to branded hot chocolate dispensers to sponsored meals and experiences, Dave, Ed, Reddy and Tom are ready to help.

at the show marketing & pr quicktips


  • Know your audience and spend your marketing dollars in a way they’ll connect with.
    - Gen Xers are more likely to use smart phone/mobile versions of show programs*
    - Millenials are the most likely to follow social media.*
    - Traditionalists are most likely to use the printed show program.*
  • Get your events in the mix by telling us so we can include them in the Show Daily and on the SIA/Snow Show App.
  • Take advantage of free, high visibility opportunities with our New Product Experience and market showcases.

Social Media

  • Be the first to hear about Show and Demo events and news. Follow #SIA15 and #SIA15Demo and connect at Snowsports.org/social.
  • Post status updates about your meetings on your channels and on the channels of the people you meet with.
  • Be sure to mention us in a post and use #SIA15 and #SIA15Demo so we can engage with you.

Public Relations

  • Include your materials in the Digital Press Room.
  • Be on time and make sure your staff has their pitch prepped. Register now at SIAsnowshow.com
  • Have info on USB drives on hand, just in case.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest