Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

After the Show & Year Round

post-show direct mail/digital invite/email service

After the Show, follow up with buyers and new accounts with a print mailer or a targeted email. Using the same service as the “Pre-Show” email, change your message to a call to action that will close the deal. Target and customize the list as you need. Email Marketing Service available starting at $400 and list rentals at $160 and up.

show buyer registration directory

Buyer Attendee Directory Need to see if you missed someone at the SIA Snow Show or want to do a follow-up mailing post-Show? Don’t forget to request your FREE list of the SIA Show Buyer Registration Directory. It includes the un-audited buyer registration information collected during pre- and on-site registration, complete with company name, contact information and registered personnel. FREE to all exhibitors.






SIA Summer Snowdown in New York City

The SIA Summer Snowdown is an exclusive media-only preview of the latest in winter fashion, accessories and gear that helps brands expand the press coverage they get during the SIA Snow Show. In years past, the Snowdown has resulted in national coverage for SIA members that would require weeks of desk-side appointments in New York City to duplicate. Sign up before or at the 2016 SIA Snow Show to receive $250 off booth space for the Summer Snowdown on July 21, 2016 in midtown Manhattan. Contact your SIA sales rep for more information and to request a space contract. 


post show marketing & pr quicktips


  • Connect with every buyer and keep your brand in the mind of the buyer as they finalize their buying season.
  • Take advantage of SIA’s Buyer Attendee Directory - FREE to all exhibitors and use it to help contact buyers you may have missed at the Show.
  • Email blasts can be a quick way to connect.
  • Getting face-to-face is crucial to strengthening relationships and creating new ones.
  • Submit your space request form for the 2014 Snow Show.

Social Media

  • Look at your card collection from the Show and “friend/like/follow/linkin with” everyone.
  • Stay tuned into SIA’s pages for industry info.

Public Relations

  • Follow up with all journalists you met.
  • Stay tuned for additional opps to get in front of journalists like Summer Snowdown.
  • Timing is everything. Submit product press releases to SIA for posting in early summer when journalist
    are looking for snow sports material.

Exhibitor ExposureFor more ideas to market your presence at the Show, read our 2016 Exhibitor Exposure Guide

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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