Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

After the Show & Year Round

SIA directory

For over 50 years, SIA's Official Snow Trade Directory has been the industry desk reference and phone book for snow sports suppliers and other vital industry segments. Digital distribution and live-access via snowsports.org and the new SIA Association Smartphone App only add to the exposure of one of SIA's signature products which is used year-round by all segments of the snow sports industry.

Distribution is over 3,000 paper copies and thousands of digital (PDF) copies are downloaded throughout the year via email offers and from people visiting SIA's website for their free copy. Your member company's basic listing is FREE.

Options include: Upgrading your basic free member listings, highlighting smaller brands you distribute, logo inserts, full page ads and full color cover pages. Some packages include extending your brand names and listing to numerous other Show and industry related promotions. Prices start at just $275/membership. Note: The SIA Directory is used year-round both online and in print. Access the SIA Directory at snowsports.org/directory.

**This service is available year round.


post-show direct mail/digital invite/email service

After the Show, follow up with buyers and new accounts with a print mailer or a targeted email. Using the same service as the “Pre-Show” email, change your message to a call to action that will close the deal. Target and customize the list as you need. Email Marketing Service available starting at $400 and list rentals at $160 and up.

show buyer registration directory

Buyer Attendee Directory Need to see if you missed someone at the SIA Snow Show or want to do a follow-up mailing post-Show? Don’t forget to request your FREE list of the SIA Show Buyer Registration Directory. It includes the un-audited buyer registration information collected during pre- and on-site registration, complete with company name, contact information and registered personnel. FREE to all exhibitors.


"It's the single biggest gathering of the industry."
– Jeremy Jones, Founder, Jones Snowboards





SIA Summer Snowdown in New York City

The SIA Summer Snowdown is an exclusive media-only preview of the latest in winter fashion, accessories and gear that helps brands expand the press coverage they get during the SIA Snow Show. In years past, the Snowdown has resulted in national coverage for SIA members that would require weeks of desk-side appointments in New York City to duplicate. Sign up before or at the 2015 SIA Snow Show to receive $250 off booth space for the Summer Snowdown on July 22, 2015 in midtown Manhattan. Contact your SIA sales rep for more information and to request a space contract. 


post show marketing & pr quicktips


  • Connect with every buyer and keep your brand in the mind of the buyer as they finalize their buying season.
  • Take advantage of SIA’s Buyer Attendee Directory - FREE to all exhibitors and use it to help contact buyers you may have missed at the Show.
  • Email blasts can be a quick way to connect.
  • Getting face-to-face is crucial to strengthening relationships and creating new ones.
  • Submit your space request form for the 2014 Snow Show.

Social Media

  • Look at your card collection from the Show and “friend/like/follow/linkin with” everyone.
  • Stay tuned into SIA’s pages for industry info.

Public Relations

  • Follow up with all journalists you met.
  • Stay tuned for additional opps to get in front of journalists like Summer Snowdown.
  • Timing is everything. Submit product press releases to SIA for posting in early summer when journalist
    are looking for snow sports material.

Exhibitor Exposure

For more ideas to market your presence at the Show, read our 2015 Exhibitor Exposure Guide.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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